On the afternoon of December 20, the 2021 TGA Winter Finals officially kicked off at Chengdu Chengbei Gymnasium. The TGA Winter Finals are composed of TGA Tencent Esports Games and TGA Series events, and a total of 15 competition events will compete in 15 competition days. After the preliminary competition, hundreds of e-sports players from more than 20 provincial teams across the country will compete in popular projects such as League of Legends, Glory of kings, FIFA Online 4, Peace Elite, etc. This TGA series has also introduced CFHD, Tianya Mingyue Knife Mobile Game and other project competitions, in addition, cloud game e-sports competitions, remote live broadcast technology, and the Nintendo Switch game of the National Bank will also appear in this winter finals, jointly expanding the boundaries of the event.
Counting up, TGA has developed so far, has been 11 years, TGA has developed for more than 11 years, incubated many top e-sports professional events including LPL, KPL, CFPL, etc., and from here has come out of Uzi, PDD, White Shark and other well-known players, dolls, Miller and other well-known commentators, contributing a solid force to the development of China's e-sports industry.
This winter final is the beginning of the new decade of TGA, the emergence of new tracks, the acceleration of new technologies and new carriers, is an important milestone in exploring the boundaries of the e-sports industry, mature projects are looking for new seedlings here, and emerging events are gathering popularity and experimental models here. As one project after another assembles, the battle and then the dust settles, the annual TGA series and the TGA Tencent E-sports Games will come to an end. As the year draws to a close, a short video at the opening ceremony lists the achievements of the TGA this year: 3303 races, 7591 participants, 11 different cities throughout the year, more than 125 million spectators...
1. The development will never stop, and the TGA will sink in a comprehensive regional manner, creating unlimited cooperation possibilities
As early as the 2021 Tencent E-sports Annual Conference held in June this year, the TGA Tencent E-sports Federation launched the "Global E-sports Ecosystem Building Plan", aiming to strive to cover the development of e-sports to more fields, so as to promote the ecological construction of the global e-sports industry. In the "Global E-sports Ecosystem Building Plan", promoting the sinking of e-sports events and promoting the dissemination of regional e-sports culture are important sectors.
Shanghai, Jinzhong, Shenyang, Guangzhou, Jinan, Hangzhou, Chengdu... Looking back at the 2021 TGA, landing in each city, in line with local characteristics, interacting with local cultures, from the city landmark buildings appearing on the field through VR, to the folk intangible cultural heritage elements joining the team logo, etc., "customizing" a local immersive arena. Watching the 2021 TGA competition, you can also see the "Silk Painting" in Hangzhou, the "Sichuan Drama Changing Face" in Chengdu, etc., and the competition has become another window to understand the colorful regional traditional culture.
2. Regionalization blossoms everywhere, and Zhejiang takes the lead in jointly creating the "Provincial Games Model"
It is worth mentioning that in order to welcome the Hangzhou Asian Games, in this year's TGA event, TGA and the Zhejiang E-sports Association jointly launched the "Zhejiang TGA National E-sports Challenge", promoting the professional event to sink to the level of the prefecture-level city, a new model of participating in the name of the city, integrating regional cultural elements, further stimulating the audience's sense of participation in the event, and creating a richer viewing experience.
As Zhejiang's own e-sports event, every e-sports enthusiast has the opportunity to represent his own city, and the provincial final champion team of the three sports will have the opportunity to enter the Zhejiang representative team of the 2022 TGA Tencent E-sports Games, and these outstanding e-sports talents will move from the "Zhejiang TGA National E-sports Challenge" to a higher e-sports stage. Since the launch of registration on September 17, the competition has attracted a large number of esports enthusiasts.
As an e-sports competition at the doorstep, the Zhejiang TGA National E-sports Challenge has made in-depth integration with the local area in terms of competition format setting and competition scene, becoming a new position to show the culture of various cities, and feeling the humanistic charm of different cities in a way that is more acceptable to young people.
In terms of format, Zhejiang TGA National E-sports Challenge is divided into 11 divisions, covering 11 prefecture-level cities in Zhejiang Province, each division will give birth to a champion team that represents their own city, so this time the participants are not only fighting for themselves, but also fighting for their own city glory, such a format not only allows participants to release their love for e-sports, but also makes everyone's morale more high.
In terms of cultural integration, from the beginning of the city competition stage, the organizers have made a stage design for each city that integrates local characteristic culture. For example, on the background of the main stage of the Hangzhou Division, classic cultural landmarks such as the Leifeng Pagoda of the West Lake and the Stone Pagoda of the Three Pools yinyue Island witness the progress of the competition along with the water waves of the West Lake; in the Ningbo Division, there are Xuedou Mountain and the Ten Thousand Yuan Pagoda on the stage; there are Renhuang Pavilion and Feiying Pagoda in Huzhou, Jin Mao Tower and Jinhua Tea Tree in Jinhua; Wuma Street in Wenzhou, Wenzhou Trade Center, Huangjiu in Shaoxing, and "Orchid Pavilion Collection"... Many of the historical, humanistic, and modern buildings in Various Parts of Zhejiang Province appeared on the stage, which also reflected the deep connection between local characteristic events and local culture, so that the participants and spectators in each city had a more intimate and sense of belonging during the competition.
3. Looking forward to the next decade, TGA will continue to use innovation to open up the wilderness
The success of the Zhejiang TGA National E-sports Challenge not only confirms the feasibility of the "Global E-sports Ecosystem Building Plan", but also helps to promote the Zhejiang e-sports industry to further standardize, specialize and process on the basis of regionalization, consolidate infrastructure construction, and use this as a benchmark case for more regional e-sports events and industry organizations to learn from later.
Such a sinking has also continuously expanded the broader platform and channels for talent cultivation, and more participants who love e-sports can have the opportunity to enter the path of layer-by-layer development towards professionalization, which has formed a more benign interaction for the entire industry.
Whenever the TGA travels through more and more cities and cooperates with more local e-sports associations, we have reason to believe that in the vast and abundant soil of the motherland, more e-sports talents will be discovered and gradually become talents through the cultivation of the TGA system. Non-stop walking, a steady stream of drawing, talent can also be transported from the bottom up through the TGA channel.
2022 is the year of competition. This year, the Beijing Winter Olympics are about to be held, and e-sports will also be unveiled as an official project at the Hangzhou Asian Games. TGA hopes to highlight the common competitive spirit of traditional sports and e-sports through the ingenious combination of e-sports and ice and snow sports, and reflect TGA's attitude of constantly moving forward in the field of e-sports, constantly trying to explore, and constantly breaking boundaries.
The TGA Winter Finals brand promotional film "Breaking the Ice, Competing for the Future" was officially launched today. Breaking the ice and competing for the future is the common spiritual core of e-sports and ice and snow sports, and it is the empathetic force that can infect people with the spirit of sportsmanship, and this time TGA also hopes to help the sports industry develop better through this theme from the perspective of its own ability.
In the future, the TGA Federation will continue to empower all partners, enhance regional competition capabilities, link local governments, e-sports associations, and industry partners to deepen cooperation, and promote the dissemination of regional e-sports culture and values. This model of in-depth cooperation with local e-sports associations will also be promoted to a wider range of regions and applied to more types of e-sports ecological development.