Following this year's TGA Summer Finals, the Winter Finals are back in Chengdu. The screen and main stage of the final venue presented the theme of winter and ice and snow, as if waiting for the enthusiasm of the players and spectators to ignite the venue.
This, officially TGA, is a projection of the aggressive promotion of esports urbanization in 2021.
The TGA Tencent Esports Games consists of two seasons throughout the year, with summer lasting from March to June and winter lasting the entire second half of the year. The winner or team that won last week's online competition will advance to the offline sub-station competition, and the winner of the sub-station competition will qualify for the summer or winter finals and stand on the highest stage to compete for the ultimate glory.
In the 2021 full year of the event, TGA landed in a total of 11 cities, and with 7591 participants, it gave a wonderful competition to more than 125 million spectators, and also lit up the esports memory that belongs to more players exclusive to the city.
Exclusive customization to create provincial event IP
In addition to bringing the offline competitions of different sub-stations to various cities, TGA has also taken a new step in the urbanization of e-sports today, under the guidance of the local government, and cooperated with local institutions and other e-sports resources to create a provincial benchmark event IP exclusive to the region. On November 21 this year, the finals of the Zhejiang TGA National E-sports Challenge were successfully concluded in Hangzhou, and after six days of fierce competition, the winners of the three competitive events of "League of Legends", "Glory of kings" and "FIFA Online4" were decided.
Under the guidance of Zhejiang Provincial Sports Bureau, this Zhejiang TGA National E-sports Challenge is a special local e-sports competition jointly sponsored by Tencent E-sports and TGA Tencent E-sports Federation, and jointly sponsored by Zhejiang E-sports Association and NetInfo Culture, aiming to enrich the cultural content of Zhejiang Province, cultivate special talents for e-sports projects, promote the development of digital sports, and promote the atmosphere of the Asian Games in Zhejiang Province.
To put it simply, this e-sports competition can be said to be a completely Zhejiang people's own event, not only the ID prefix of each player in the competition is their own city, so that every e-sports enthusiast has the opportunity to represent his own city, and the provincial final champion team of the three sports will have the opportunity to enter the Zhejiang representative team of the 2022 TGA Tencent E-sports Games.
Discovering high-level outstanding e-sports talents from the city, and then transporting these players to a higher e-sports stage, TGA's wave not only attracts a large number of e-sports enthusiasts, but also another bold innovation on the road of exploring the integration model of emerging e-sports projects and regional urban culture.
The integration of local cultures is a display of the charm of the city
In all the cities it has traveled this year, TGA has made in-depth integration with local elements, becoming a new position to show the culture of each city, and feeling the humanistic charm of different cities in a way that is more acceptable to young people.
When TGA came to Jinan, Shandong Province, it welcomed players and players as a local feature and set ten happy formats as one of the Sunac Cultural Tourism City; on the background of the main stage of the Zhejiang Provincial National E-sports Challenge Hangzhou Division, classic cultural landmarks such as the Leifeng Pagoda of the West Lake and the Stone Pagoda of the Three Pools Yinyue Island witnessed the progress of the competition along with the waves of the West Lake; in the Ningbo Division, there were Xuedou Mountain and the Ten Thousand Yuan Pagoda on the stage. This is also the exclusive memory that TGA will leave for players and players in each city in 2021.
What makes people feel more sincere is that at the scene of the Hangzhou Finals, TGA specially invited Ye Fengyi, the fifth generation inheritor of Hangzhou's intangible cultural heritage "Silk Painting", to specially design a custom silk painting gift, not only to give the audience of the event silk painting custom gifts, but also to the TGA official special custom handbag. Through the combination of intangible cultural heritage and TGA, young people have more opportunities to contact and understand this long-standing cultural heritage, and also let the charm of the city be displayed to more audiences across the country through e-sports events.
epilogue
In the past year, TGA's pace in e-sports urbanization can be said to be more and more stable. From the stage set of each competition with the characteristics of urban humanities to the cross-border integration and innovation with local intangible cultural heritage, TGA allows young e-sports enthusiasts to enjoy the passion and enthusiasm brought by the competition, but also enables more people to appreciate the profound connotation and unique charm of traditional culture, thereby enhancing local cultural influence and urban soft power.
All of the above also makes TGA more than a simple e-sports event, but also an innovative attempt to integrate the e-sports industry and urban resources, exploring the promotion effect of the e-sports industry on culture and economy. From the e-sports event entering people's eyes, to approaching the city where we live, and gradually becoming a part of our lives, TGA's efforts in recent years are obvious to all, which also makes us full of confidence in the feasibility of creating a new ecosystem of e-sports.