The Winter Games Center has reached a cooperation with Weibo to help the development of ice and snow sports in China

On December 29, the Winter Sports Management Center of the State General Administration of Sport announced that Weibo has become a "media partner for the promotion of China's ice and snow culture", and the China Ice and Snow Sports National Training Team will all enter the Weibo platform from now on. At the same time, the China Ice and Snow Conference has also reached a strategic cooperation with Weibo. The three parties will work together to promote China's ice and snow sports teams and athletes, promote public ice and snow sports, and help the development of Ice and Snow Sports in China.

Wei Yuyu, deputy director of the Winter Games Center, said that the signing fully demonstrated the role of Weibo in helping the preparation for the Winter Olympics and the promotion and popularization of ice and snow sports, and driving more people to participate in ice and snow sports, marking the deepening of cooperation between the two sides, and is an important measure to jointly disseminate the sound of China's ice and snow, show China's ice and snow power, and expand China's ice and snow influence.

Cao Zenghui, senior vice president of Weibo operations, said that Weibo will use the influence of social media platform communication to deeply integrate core resources such as events, athletes, media, and users, give full play to its advantages in the field of social interaction and communication, and promote the realization of the goal of "driving 300 million people to participate in ice and snow sports", meet the needs of users and audiences for ice and snow sports, and help realize the dream of a sports power.

Nowadays, "brushing Weibo every event" has become a "fixed action" for netizens to "watch" and discuss sports events. Weibo not only provides a social platform for users to "watch", participate in and discuss major sports events, but also provides a social space for daily communication and sharing for the majority of sports enthusiasts. At present, Weibo has gathered Gu Ailing, Wu Dajing, Xu Mengtao, Han Cong, Sui Wenjing, Wang Meng, Zhou Yang, Shen Xue, Zhao Hongbo and many other active and retired ice and snow project world champions, who share competitions, training experiences, chat about daily life, participate in hot topic discussions, and become the "new top stream" that has attracted much attention. According to the cooperation plan, next, the Winter Games Center and all the National Training Teams of China's Ice and Snow Projects will collectively open official Weibo accounts, release preparation and competition information, publicize ice and snow activities, interact with tens of millions of ice and snow enthusiasts, and promote ice and snow culture.

At the same time, according to the content of the agreement, Weibo will also cooperate with the Organizing Committee of the China Ice and Snow Conference with multiple platforms under the Sina Mobile Matrix to become the "Social Media Partner of the China Ice and Snow Conference". The two sides will work together in publicity and promotion, event activities, ice and snow education, joint business and other aspects to promote the China Ice and Snow Conference to become an influential public ice and snow brand, and more widely disseminate public ice and snow sports and ice and snow culture. In addition, the two sides will also jointly create a "sports + education" model to provide more events and training opportunities for primary and secondary school students in Beijing and the whole country. Weibo will also support the popularization and promotion of ice and snow knowledge teaching materials for teenagers at the China Ice and Snow Conference, jointly build an education system for the popularization of ice and snow knowledge among Chinese teenagers, and jointly create an educational summit.