Weibo signed a contract for the Winter Games Center and the China Ice and Snow Conference, and the Chinese Ice and Snow National Team settled in Weibo

On December 29, Weibo announced that it has become the Winter Sports Management Center of the General Administration of Sport of the People's Republic of China and the "Media Partner for the Promotion of China's Ice and Snow Culture", and from now on, all the Chinese ice and snow national teams will be stationed on the Weibo platform; at the same time, Weibo has reached a strategic cooperation with the China Ice and Snow Conference. According to the cooperation plan, the Winter Games Center and all the ice and snow national teams collectively opened official Weibo accounts to release preparation and competition information and publicize ice and snow activities.

After years of accumulation of events, Weibo has gathered hundreds of Olympic champions, more than 80% of active Chinese national team athletes, thousands of foreign athletes and 188,000 sports certified users. Gu Ailing, Wu Dajing, Xu Mengtao, Han Cong/Sui Wenjing and dozens of other ice and snow champions and athletes shared their experiences in competition and training on Weibo, while all retired Winter Olympic champions, including Wang Meng, Zhou Yang, Shen Xue and Zhao Hongbo, have all settled on Weibo.

As users of social platforms discuss the topic of the event more extensively, no longer only gold medal theory, these athletes have become the most concerned "new top stream" on the Weibo platform. On Weibo, not only can we see the "professional", "calm" and "hard-working" competitive images of these athletes' new idols in the arena, but they will also share the positive energy life image of "youth", "cuteness", "confidence" and "real" outside the arena with the majority of users through Weibo.

Weibo, together with Sina News and Sina Sports, became the "Social Media Partner of China Ice and Snow Conference". The two sides will jointly create a "sports + education" model, plan to provide more events, training opportunities and the popularization of ice and snow knowledge teaching materials for primary and secondary school students in Beijing and even the whole country, jointly build a chinese youth ice and snow knowledge popularization education system, and jointly create an educational summit.