Walking into the venue media center of the National Biathlon Center, you will be greeted by the Chinese and English slogans of the Beijing Winter Olympics "Together to the Future", the five-ring logo, the "BEIJING2022" logo and other decorative banners hanging on the roof, which are from the brand image of the National Biathlon Center and the field of event landscape business.
Liu Jiang, the business area manager of the National Biathlon Center, quipped that people who don't know are most likely to misunderstand them, thinking that their job is to plant flowers and grass and plant trees. "What you see in the media center, including the indoor and outdoor Winter Olympics, the five rings, the emblem and other elements in all other parts of the venue, are designed, produced and installed by our staff in the field." Liu Jiang explained that the event landscape is to decorate the Olympic arena, make the Olympic atmosphere stronger, and let the relevant groups of people experience the Olympic atmosphere.
Venue Media Center of the National Biathlon Center
All the event landscape elements must be based on the venue as the carrier, so the event landscape can be said to be "the latest to start, need to complete the earliest" of a work, and finally the overall formation of the venue is completely presented to the athletes, to the media, to the world. In addition, according to Liu Jiang, an important principle in the event landscape is to pay attention to the game and pay attention to the camera, "especially in the case of the epidemic situation, only a small number of spectators can come to the scene, most of the audience is to watch the game through the lens, so the design and location of the landscape will be closely related to the lens." Liu Jiang said. The event landscape team will hold an online meeting with the Olympic broadcast service company every week to discuss whether the position and color of the landscape design can be fully and truly presented under the professional broadcast lens; at the same time, the other party will also propose modifications to the venue broadcast team and complete the adjustment and modification in time.
Landscape layout of the technical building
For example, Liu Jiang said that the most important areas of the National Biathlon Center are the departure, end, and range areas, "so we will set up very large and very important landscape arrangements on both sides of the range and on the slopes behind the range to meet the key shooting of the athletes when shooting." It is understood that at present, 80% of the winter Olympic event landscape has been basically completed, and after the end of the international training week, the large five-ring sign behind the shooting range area will be installed in due course.
In addition, the International Biathlon Federation also has strict color requirements for the layout of the event landscape. Because snow sports require athletes to have strong perseverance, and biathlons include shooting events, which in turn require athletes to have a calm mentality, the International Biathlon Federation stipulates that the event landscape can only use cool colors, "We have maintained it in planning, and the final presentation is a uniform blue." Liu Jiang said.