On December 23, Huawei's deeply empowered AITO Q&I M5 was officially unveiled. This is a smart car that Huawei is deeply involved in product definition, technology empowerment, quality control, and marketing channels, and is "comparable to a million luxury cars" in the words of Yu Chengdong, managing director of Huawei, CEO of Consumer BG, and CEO of Smart Vehicle Solution BU.
After the author's in-depth experience on the spot, the most shocking thing is the intelligent cockpit experience of soft and hard collaboration. It can be said that in the smart cockpit, the experience brought by this car is far beyond expectations, and a new era of "three-dimensional reconstruction" has begun.
Unbounded: What is the experience of distributed navigation?
The first shock was that the AITO Q&I M5 witnessed the first release of Huawei's Petal Maps in China. Petal Maps is a legendary product, created by thousands of elite soldiers drawn by Huawei, "blossoming outside the wall and incense inside the wall", which has been launched in more than 160 countries overseas and has more than 20 million monthly active users.
On the AITO Q&A M5, Petal Maps showcased a sci-fi version of the experience, and the one that impressed me the most was: "No Boundaries". From the perspective of the scene, we may wish to talk about the charm of this experience:
Imagine you drive to a restaurant for dinner and it's not good to park, so you park your car in a parking lot a few hundred meters away, and you need to walk to your destination after getting out of the car, what are you going to do? It's to park the car, turn on the phone, enter the destination, click on the walking navigation... Imagine that you are partying with friends at night, and on the way, friends send the address of the restaurant with WeChat, at this time, you can only use your mobile phone to navigate, or you need to pull over and enter the address into the car machine to navigate.
Isn't that cumbersome? Although the car and the mobile phone are close at hand, there is an invisible boundary in the middle.
On Petal Maps, however, the experience goes like this: the car arrives at the finish line, which is also a completely new starting point. You only need to take out the Hongmeng system mobile phone, and touch the car machine, you can transfer the navigation of the car machine to the mobile phone, so that the next walking navigation can be completed in one go. Similarly, whether it is WeChat, or the location in the Meituan and Dianping, it can also be quickly shared to the car machine.
The boundaries between the car and the phone are gone, and location information can flow seamlessly, a new unbounded, distributed navigation experience.
Maps are an index of the real world, a connection between the real and digital worlds. From this perspective, Petal Maps also breaks the boundaries between the real and digital worlds. Traditional map applications in the signalless underground parking lot or tunnel, sometimes there will be problems, and the car machine map is usually updated quarterly, many times also need to go to the 4S store to update, which makes the real world and the digital world blocked, and Petal Maps provides online free map data update services, faster and more accurate positioning, whether indoor or outdoor, whether it is a variety of harsh environments, can bring the ultimate navigation experience.
The boundaries between the real and digital worlds have also disappeared, and AITO owners no longer have to navigate as they did with small-screen phones in their cars.
This is the unbounded experience brought about by the debut of AITO Q&A M5's Petal Maps.
Senseless: The ultimate interpretation of the intelligent experience
In the design world, the minimalism of "less is more" prevails.
Huawei founder Ren Zhengfei praised "minimalism" in a speech: "The victory of the future is the victory of minimalism." If we can achieve minimalism, who else in the world can beat us? ”
In the author's opinion, this tells the ultimate stage of user experience in the intelligent era: minimalism and no feeling, that is, the user experience in the whole process does not have the existence of technology, and everything is natural and comfortable.
In the smart cockpit of the AITO Inquisition M5, I feel this way.
For example, car keys, Huawei Wallet brings a comprehensive digital car key service for AITO car owners, and supports NFC and Bluetooth car key functions. Based on bluetooth capabilities, when you take the mobile phone to the distance within 3 meters of the car, the car will automatically unlock, and when you hold the mobile phone to leave the car 5 meters away, the car will automatically lock, everything is natural, no feeling occurs. If you want to have a more ceremonial feeling, you can use the NFC car key function, use your mobile phone or Huawei Watch GT3, touch the left mirror part of the car, you can achieve the switch lock.
For example, Petal Maps, when the light is dark, will automatically switch to dark mode, the display is more comfortable; when the vehicle enters the tunnel, it will automatically open the internal circulation of the air conditioner, reducing the damage of exhaust gas and dust in the tunnel to the driver and passengers.
For example, voice interaction, "Xiaoyi" understands you better, and your dialogue with her becomes more natural, it can accurately identify the instructions you give, and even continuous dialogue, such as "close the car window, set the air conditioner to 25 degrees, play Cai Qin's "Ferry"" and a long series of instructions can also be correctly executed in one go.
"Leave the simplicity to the customer, leave the complexity to yourself", behind the sensorless, minimalist experience, Huawei has done a lot of complex and innovative work. For example, behind the sensorless digital car key experience, there is a financial-grade security guard, and the key data will be stored in the SE security chip that comes with the mobile terminal, without worrying about being copied or cracked by third-party software.
Infinity: When the car becomes a "theater"
Another shock of Huawei's smart cockpit on the AITO Q&A M5 is the unlimited audio-visual entertainment experience.
Looking back at the history of the development of the car, entertainment is a very important dimension, but for a long time, this experience was almost limited to the dimension of music. Even the experience of music is so unsatisfactory that many people, including me, still play music in the car by connecting their mobile phones via Bluetooth.
On the AITO Q&A M5, a new experience is presented: soft and hard collaboration, and the car can even bring enjoyment comparable to the "theater".
The "hard" side is the 15.6-inch high-definition large screen, which is a HUAWEI SOUND sound system composed of 19 unit speakers; the "soft" side is the rich audio and video multi-channel content resources brought by Huawei music, Huawei video, and so on, such as high-quality music and massive Hollywood blockbusters.
Taking "Sound" as an example, Huawei Music not only has tens of millions of music libraries brought by the world's top record labels such as Universal Music, Taihe Music, and Street Sound StreetVoice, but also provides high-quality music such as HQ and SQ specifically for AITU Q&E M5, bringing a shocking music experience of 5.1 channels and 7.1 channels on this smart car.
The experience of "sight" is also similar, Huawei Video also has a wealth of domestic and foreign video resources, 4K, HDR zone content is the top, with high-definition large screen and sound system, so that the car into a mobile theater.
This mobile "theater" is not only shocking in audio and video, but also can be seamlessly circulated on different terminals of the same HUAWEI ID, resumed on breakpoints, coupled with natural and accurate voice control on the full application interface, this "theater" has also become an intelligent theater, which is wonderful and infinite.
Postscript: A New Imagination of the Third Living Space
"Software devours everything." Mark Anderson, founder of Netscape and a well-known investor in Silicon Valley, once said this.
These six words speak to the essence of the experience in the intelligent era, that is, it must be a combination of software and hardware. In Huawei's all-scenario intelligent ecological strategy, there are two sides of the same coin, one side is the "1+8+N" hardware, and the other side is the software composed of Hongmeng operating system and HUAWEI terminal cloud services.
In Huawei's deeply empowered AITO Q&A M5, this is vividly reflected, and the boundless, insensitive, and unlimited application experience brought by Huawei's terminal cloud services has become an important part of the intelligent cockpit, and has also reshaped our cognition of "car": the car is no longer just a cold travel tool, but a "third life and entertainment space" that spans different terminals such as cars and mobile phones, with minimalist and natural control, and a top-level audio-visual entertainment experience like a "theater".
Moreover, it is a continuously evolving agent. On the one hand, Huawei continues to carry out technology iteration and continuously upgrade the experience; on the other hand, there is an open ecosystem of HMS for Car behind it, in the Huawei application market of AITO Q&A M5, in addition to Huawei's own applications, it has also launched Apps such as Bilibili, Himalaya, Youku Video, Kugou Music, Pocket Story, Cloud Listening, UnionPay Cloud FlashPay, etc., covering the just-needed application scenarios of many cars. Moreover, Huawei has also exported more than 60 core technical capabilities to developers through HMS Core for Car, which has continuously expanded Huawei's smart cockpit circle of friends and capabilities.
In 1930, a science fiction novel called "Paradise and Iron" depicted an island where all the vehicles on the island were smart cars, and as long as they shouted voice commands, they could follow the established route, not only automatically avoid obstacles, but also stocks in the car, see doctors, and so on.
In the past hundred years, people's imagination of smart cars has never stopped. Now, on THE AITO Q&I M5, these imaginations are becoming a reality, and a series of experiences beyond imagination are being realized.
Such beauty is worth looking forward to.