To say which car sells best in the current luxury brand mid-size car, bmw 3 series said first, I am afraid no one dares to say second. After all, as the only luxury model with sales exceeding 100,000 units in the first half of the year, the BMW 3 Series has full confidence. It is reasonable to say that as long as the current momentum is maintained, it is not difficult for this car to win the championship of annual luxury car sales, but BMW has completely cut off its own "flower road".
According to the data, the BMW 3 Series can still sell more than 15,000 units in August, and by September, sales are almost waist-cutting, although the next two months have saved some sales with price cuts, but compared with the first half of the year, it is also a "small witch". As the biggest problem of the BMW 3 Series, the reduction has been criticized by many people, so is the sharp decline in sales of this car just because of the reduction? Does it have any other slots? Let's take a look.
In terms of appearance, as an annual remodeled model, the styling of the current BMW 3 Series does not seem to have changed much. Whether it is a regular version of the model or a night version, the front face is designed with a signature double kidney grille, plus a sharp LED headlight group on both sides, which looks very young and dynamic. The difference is that the Obsidian version of the model has added a large number of blackened sports kits, making it look more sporty than the regular version.
The side lines are sleek, and the slip-back roof adds a sporty touch to the car. The shape of the tail is still fashionable, the 3D stereoscopic taillights are a bit of a shadow of the BMW 7 Series, and the exhaust layout of the two sides further strengthens the overall sporty style. However, although everyone agrees with the shape of the BMW 3 Series, it is not a good thing that there is not much change for a new car, after all, BMW has many car series, and each car must have its own characteristics to allow consumers to form memory points.
Entering the car, the interior of the BMW 3 Series is also a strong BMW flavor, and the center console on the driver's seat side is more biased to facilitate better control by the driver. I have to say that in creating a sense of luxury, we have to look at BBA, like the BMW 3 series of cars using a large number of soft materials and leather materials, whether it is feel or texture is very good. The three colors of mocha/black, volcanic red/black and all black create a sense of grade, but the color is a bit too old-fashioned and does not have much appeal to young consumers.
In terms of configuration, as the biggest spit point of the whole car, it is also a sharp decline in the good feelings of many consumers for this car. Although it seems that all aspects of the configuration are still complete, this is not the first time that the BMW 3 Series has been reduced. Among the current models, some models no longer support harman karton sound system options, such as reversing side warning system, parallel assist and other functions need to be optional to have, and as a top model priced at up to 400,000 yuan luxury car, it is not equipped with 360-degree panoramic images. Although the basic configuration is not less, there are many functions to be selected, and the competitive advantage is not great compared to the joint venture car of the same level and similar price.
In terms of power, all BMW 3 series models use 2.0T turbocharged engines, but they are divided into three versions according to power. Among them, the low-power version can only provide a maximum power of 115 kW and a peak torque of 250 N·m, and the power performance is very average. Compared with the high-power version of the same displacement, the difference is not a star and a half. In terms of transmission system, it is matched with an 8-speed automatic transmission, which provides consumers with less room for choice.
In general, there is nothing wrong with looking at the BMW 3 Series car alone, but the behavior of "reducing" is enough to make many consumers scorn it, I am afraid that even BMW itself did not expect that one day it would lose to the original self. Coupled with the price of the top model is close to 400,000, it also makes the cost performance of this car drop significantly. The "lack of core" has indeed brought a negative impact to many brands, but in the same situation, the sales of the BMW 3 Series are half-cut, which can also prove that the product strength of this car is not enough to match its price. Perhaps previous consumers will look at the "BMW" brand power to spend money to buy a face car, but now bmw 3 series has broken this balance, sales will naturally shrink significantly.