At a time when the MPV market is booming, the undisputed leading brand in this segment has "spoken". On November 19, the opening day of the 19th Guangzhou Auto Show, SAIC-GM Buick GL8 flagship concept car and Buick Smart Pod smart cockpit two concept products were launched in the world. These two new concept cars bring together GM's global superior resources to develop, presenting the Buick brand's further pursuit of luxury and high-end, and also showing Buick's forward-looking thinking on the future of luxury business travel.
GL8 flagship concept car: Buick MPV continues to go up the horn
Recently, the MPV market has ushered in many new players, and the attention of the market segment has continued to rise. However, no brand or product can understand luxury business travel better than the Buick GL8. More than 20 years of leading position in the market segment and the recognition of nearly 1.5 million users have enabled Buick GL8 to build a deep accumulation and make a deep insight into user needs.
On this basis, the GL8 flagship concept car released this time shows the public the Buick brand's determination to further high-end the MPV market.
The exterior design of the concept car focuses on creating a luxurious look. The two-color body is undoubtedly the mainstream of the current high-end luxury car color matching, with the one-piece placer gold trim strip, which is often called "atmosphere" by the Chinese; the V-shaped front design brings a sense of ceremony of water flow opening the road; the wing-type light trail interactive headlights, the linkage integrated corrugated matrix grille, constitute a unique front face recognition symbol. Atmosphere, sense of ceremony, recognizability... Many core keywords reflect the Buick brand's deep insight into "luxury".
The interior design of the concept car emphasizes the mood, tranquility and cleanliness, and pays attention to the human experience in the car. The tea table with the scenery within easy reach is full of artistic conception, allowing the occupants to achieve the emotional interaction between people and the car in the rest and conversation; the non-genetic straw making art is embedded in the seat frame, adding humanistic elements to the comfortable experience; the more advanced Buick Quiet-tuning silent technology and the upgraded ANC active noise reduction technology will elevate Buick's well-known "tranquility" to a new height; the dynamic air circulation system and the use of solar energy create a healthy and pure riding space.
In addition, thanks to the strong computing power support provided by the VIP intelligent electronic architecture for the vehicle system, the new generation of V2X intelligent transportation technology realizes the interconnection of "people, vehicles, roads and clouds", further improving driving safety and travel convenience. On this basis, the foldable steering wheel, the front row of "zero gravity" suspension seats, VR scene interaction and other sci-fi functions have become a reality on this car.
Based on the buick brand's deep accumulation and user insight in the high-end MPV market for more than 20 years, the Buick GL8 flagship concept car pushes the luxury and comfort experience of buick MPV to a new height. This concept car is not only a preview of Buick's new MPV forward-looking design and leading technology, but also a clarion call for the Buick brand to continue to open up higher-end and more luxurious MPV segments.
Smart Pod Smart Cockpit: "Setting the Tone" for Future Luxury Business Travel
If the GL8 flagship concept car is the Buick brand's declaration of action on its own brand positioning and development under the new changes in the MPV market, then the Buick Smart Pod smart cockpit on the same stage is the industry's leading brand's deep thinking on the future of luxury business travel.
Buick Smart Pod Smart Cockpit is a bold idea of Buick for future luxury business travel, which perfectly integrates autonomous driving technology, Ultium Aotene electric vehicle platform and the intelligent mobile interaction ecology of the Internet of Everything, and creates an interconnected, quiet and clean IQC intelligent mobile travel space with forward-looking technology to provide users with the ultimate comfortable and intelligent travel experience.
This concept car is boldly innovative in design, and embodies the concept of people-oriented to the fullest. The new van body shape blends cutting-edge electrification technology with cutting-edge aesthetics for recognizable, powerful and futuristic visuals. The interior layout is simple and atmospheric, using high-grade natural materials, combining comfort, luxury and modern atmosphere, showing the Buick brand's new interpretation of luxury and technology, which is in line with the concept of the GL8 flagship concept car.
The "people-oriented" Buick smart cockpit pays special attention to the harsh requirements of people for "communication" in the process of business travel. The smart cockpit adopts the form of face-to-face layout to create a warm and comfortable sharing and communication environment. The floating front seats can be folded backwards to become a movable table, ready to meet the needs of meetings and leisure on the way. The VCS intelligent cockpit system is equipped with a 50-inch liftable ultra-clear retina display, a full-color HUD head-up display that can be mapped to the side window, and the fusion of cutting-edge sensory control technology and artificial intelligence deep learning technology, which can not only carry out all-scenario human-machine interaction in a simpler and more intuitive way, but also realize the seamless connection between the inside and outside of the car, and launch a bold exploration of everything in the future of the car connection.
In addition, Buick Smart Cockpit also brings together forward-looking digital intelligent noise cancellation technology, intelligent in-car sound management technology, super lightweight technology and cabin environmental monitoring and optimization system, etc., to create a quiet and pleasant interior atmosphere in multiple scenarios, creating a good environment for communication.
Written at the end: At a time when the MPV segment is booming, people are also looking forward to the actions of Buick, the market leader. The Buick brand, which once defined a market segment with a product, issued a declaration to enter the higher-end and more luxurious segments through the GL8 flagship concept car; with the Smart Pod smart cockpit, the Buick brand fulfilled the responsibility of a market segment leader: with deep accumulation and deep insight, make deeper thinking, and "set the tone" for the future luxury business travel.
G
Editor/Dongying Lee