【AutoCon Royal Car】Original
In 2021, for Hongqi's independent high-end brand, whether it is the launch of new models, the sales of models on sale, or the layout of the entire luxury brand product line, it can be said that it has ushered in the "highlight moment" that belongs to Hongqi's independent high-end brand...
In 2021, many models of Hongqi have reached new highs in the environment of lack of chip supply for many brands; they have launched large-scale activities for Olympic champions to send red flag cars after the Olympic Games; they have laid out overseas markets in the United Arab Emirates, Japan, Sweden and other places; and cooperated with well-known commercial institutions to display brand space... This series of actions has earned enough eyeballs.
Hongqi's independent high-end brand product matrix has quietly formed
This year, in terms of the launch of new models, the models under the Hongqi brand can be described as remarkable! First of all, the launch of the Faw-Hongqi L-Concept large luxury concept car, which has attracted wide attention and received high praise, is expected to be not far from mass production; and then there is the launch of the Faw-hongqi H9+ model, showing the confidence and ambition of Hongqi!
Coupled with the new Hongqi LS7 super-size SUV, as well as the debut of the Hongqi E-HS9 pure electric SUV, it stunned a large number of Hongqi fans, Hongqi can even do this, what else can not?
Especially at the end of the year, Hongqi suddenly released more than one camouflage test car, including the upcoming first MPV of Hongqi, as well as a very mysterious special customized model.
"New B&H Luxury Brand Competition Pattern": The big chess game planned by Hongqi has quietly unfolded
Looking at the continuous market development actions of the Hongqi brand, it can be surprisingly found that the Hongqi brand has quietly iterated on the main competitive targets! In the past, most people thought that the Faw-hongqi brand was mainly aimed at Audi as an alternative target, but now it seems that this is not the case...
Hongqi has quietly locked competitors in Mercedes-Benz, the BBA leading big brother, in the future in the competition pattern of Chinese luxury brands, the competition between BBA that once dominated the market will become the past, and the new situation is likely to be the "new B&H luxury brand competition pattern", that is, the competition between "B Mercedes-Benz &H Hongqi"!
Evidence that the "new B&H luxury brand competition pattern" has quietly formed
The formation of the new B&H luxury brand competition pattern in China is not an overnight thing, nor is it an overnight thing, and the evidence of the "new B&H luxury brand competition pattern" that has been quietly formed here can be seen from the following aspects:
One of the evidences of the new B&H luxury brand competition pattern:
In the early years, Audi, which has been showing the image of the official car, has been replaced by the red flag, this action began with the red flag H7, to the new red flag H9 stage has basically been the second stubble, and it is not only Audi that has been replaced, Mercedes-Benz is also in its list, especially the Mercedes-Benz S-class model, which has long been shaved off by the red flag L5! Imagine that after the mass production of the Faw-hongqi L concept car, will the impact be the Audi A8L? The Audi A8L no longer needs to be shocked, it will be completely sandwiched by the Horch version from the inside and the external competitors...
The second proof of the new B&H luxury brand competition pattern is:
From the perspective of Hongqi product line and product matrix, Hongqi has completely abandoned the original product stage of imitating Audi and begun to develop into the depth of the brand, one of the most obvious examples is that Audi has not yet had a full-size SUV model, and Hongqi LS7 has locked its eyes on Mercedes-Benz GLS;
The third proof of the competition pattern of the new B&H luxury brands is that:
In the next year, Hongqi will officially release its first MPV new car, in this field Audi and BMW are blank, and there is no formal plan, Mercedes-Benz V-Class is a rival, and there is already a very pretentious Alpha! The space and prospects of The Red Flag MPV in this field are very impressive, of course, the most affected will be GL8 Aivia Premium Edition;
The fact that Hongqi is quietly building a new B&H luxury brand competition pattern in China is self-evident, and it is important to note that there is a brand competition pattern in China! Of course, we are also soberly aware that in the global market competition, there is a big gap between participation and competitiveness at present...
This quiet change may not even be noticed by the BBA, and there are key determinants here, full of uncertainty, and it is not convenient to elaborate... In short, the support role of the Chinese auto market for global luxury car brands is there, whether to share you with one more cup, or to take back one more cup of things... So who will benefit? Everybody knows...