Entering December, at the beginning of the month, Volkswagen officially released its pure electric model ID. family delivery of 14,167 units in November, an increase of 11.2% from October this year, which is the third month of the series sales of more than 10,000 units, which can be seen that Volkswagen, a veteran traditional car company, has gradually entered the state in the pure electric model market.
To this day, there are still many people who dare not and are unwilling to look directly at the changes of traditional car companies under the trend of new energy, believing that new energy belongs to the era of new car manufacturing forces. The conservatism and prejudice that traditional car companies exude from the bone marrow are doomed to make their transformation difficulties, thus accelerating the gap between them and the new car-making forces.
Then, we saw car companies like Tesla and Wei Xiaoli jump into the focus of the industry.
In the face of the menacing new forces of car-making, it is obviously impossible to say that there is no pressure. When it comes to marketing and strategy, traditional car companies and new car-making forces really can't be compared.
Speaking of safety, we have to mention that we often see the figure of new forces on various headline hot searches, broken shafts, spontaneous combustion, NPG pilot driving lead to car destruction and death. Afterwards, it was to shirk the user's irregular operation, and even signed a so-called confidentiality agreement in order to cover up the truth.
The fundamental reason is the lack of experience in automobile development by many new car-making forces, the relative imperfection of the verification process, the shortcomings of the manufacturing system, and the rough and indiscriminate manufacture of quality control and production environment, so that many consumers have paid the "price" of early adopters.
The technology, experience and atmosphere of the new species are important, but for cars made up of tens of thousands of parts, these should be built on a foundation of stability and safety.
Recently, the American Highway Safety Insurance Association (IIHS) officially announced the crash test results of volkswagen ID.4, and the overall evaluation of "TopSafetyPick+" (Best Safety Choice Award +) was evaluated, and the crash test performance was excellent, which completely dispelled the consumer's impression of the unsafe of Volkswagen models with strength.
(Note: In the Euro-NCAP safety test in May this year, ID.4 received the highest five-star rating, scoring high on tests including adult member protection, child member protection, vulnerable road user protection, and safety assistance.) ）
MEB platform, conservative radical
As we all know, traditional car companies are quite difficult in terms of electrification transformation. The reasons between the trade-offs we will not dwell on, as far as volkswagen is concerned, it is definitely the most radical in the electrification transformation.
As Volkswagen CHIEF Operating Officer Ralph Brandstadt said, "We are serious about electrification. By 2024, Volkswagen will invest 19 billion euros in future technologies, of which 11 billion euros will be used for the further development of electric vehicles. ”
In the eyes of consumers, in addition to being radical, what is more concerned about is how much sincerity MEB brings?
First, there is no doubt about 100% pure electrical genes. The MEB platform was originally designed to be 100% electric without any compromises. Pure electric genes can achieve high utilization of space, pure electric platform chocolate battery arrangement, reasonable vehicle counterweight ratio, new electronic and electrical architecture. Through pure electric genes, users can enjoy a better experience of pure electricity intelligence and control.
Secondly, high utilization space design, flexible battery arrangement (7-12 modules), intelligent energy management system, accurate endurance, lower center of gravity, better load distribution (50:50) and highly integrated electric drive system, to achieve motor, electronic control, reducer "three-in-one" are MEB pure electric platform from the beginning of the design to take into account all user needs.
Technology and innovation, the public is not useless
Compared with other car companies that often boast of reaching L3 and L4 level autonomous driving, FAW-Volkswagen of the ID series will not do those exaggerated publicity in marketing advertisements, and this rigorous and restrained attitude is only based on practical technology based on driving safety in the eyes of FAW-Volkswagen, which is the most reasonable driving assistance system planning.
After experiencing the baptism of wind and rain, it will eventually bloom
In November 2021, the first monthly sales of 5,000+ were entered, which was a straight line increase compared with the past few months, close to the sum of the previous months.
It is undeniable that the sales volume of 7435 vehicles in front of FAW-Volkswagen fuel vehicles is not worth mentioning, but this is a new beginning for the ID. series, in which the product positioning is clear and the accurate docking of the target group plays a crucial factor.
Secondly, in the face of rapid market dynamics, FAW-Volkswagen's new digital exhibition hall allows consumers to enhance the interactive experience. This is something that other traditional car companies cannot have in the transformation. In addition, according to the strategic deployment of FAW-Volkswagen, the three-decade trip to China will continue to upgrade services with the core concept of user-centricity in the future.
This combination of punches down, we see the huge body of the elephant after turning around, maybe this is its calm in the face of the unpredictable market.
Online car reviews believe that new energy has created the rapid rise of some new car-making forces, and the first wave of tides has achieved remarkable results. Traditional car companies do not have the imaginary loneliness, but the situation of accumulation and thin hair cannot be ignored. In particular, FAW-Volkswagen attaches more importance to safety in electric vehicles, which is the underlying logic of car manufacturing that has not changed from fuel vehicles to electric vehicles, and will occupy a greater advantage in the next market competition.
At that time, the former friendly forces and today's opponents will need to work harder.
Guardian Wen
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