Inadvertently, Chevrolet is 110 years old.
From the first model Classic Six to the SUV originator Suburban, from the American "national treasure supercar" Corvette (Corvette) to the "civilian muscle car" Camaro (Camaro), from the brilliant race to the technical sinking, from the earliest use of independent suspension to the earliest on-board radio, from the first use of dummy crash test to the earliest use of airbag technology, from the earliest application of colorful body to the first development of electric vehicles...
Chevrolet, born 110 years ago, has become an enduring symbol of the automotive industry.
In recent years, we often hear that the automotive industry is experiencing major changes that have not been seen in 30 years, the new forces of car manufacturing have sprung up, the "new four modernizations" of automobiles are in the ascendant, and the depth of change and the breadth of change are very rare. But looking back at the century-long history of the automobile industry, major changes like this have gone through several times, and each time it will also give birth to a group of meteor-like "net red" car companies, using various "dividends" to rise rapidly, but finally short-lived, such a scene in the 110-year-old Chevrolet seems to have been strange.
What kind of corporate culture makes 110-year-old Chevrolet still young, and what kind of vision does Chevrolet have for the future?
Sport and explore to achieve Chevrolet's brand label of "Tough, Reliable, Fun to Drive"
For a brand that really has connotations, it is inevitable to be influenced by its founders. Often the personality and attitude of the founders will be expressed on their own brands. A founder with a legendary story can not only let consumers know more about the brand positioning and spirit, but also form a brand inheritance of "not forgetting the original heart".
Chevrolet's founder Louis Chevrolet is a legendary racing driver, the courage to chase the original dream of speed and passion, is the founder Louis Chevrolet's life credo, but also became the driving force for Chevrolet to create a "strong and reliable, driving fun" brand label.
For example, in 1911, Chevrolet Motor Company was founded, and the following year launched the first model, the Classic Six, and was equipped with a 4.9-liter inline six-cylinder engine that was called "one of Chevrolet's strongest performances", which was powerful and smooth, with a maximum speed of 105 km / h. Large in size, horsepower, high style, and sold 2999 units in a year at a sky-high price of $2150 (the average U.S. car was $800-900 at the time). Classic Six is not only Chevrolet's first product, but also founder Louis Chevrolet's experience and learning to build a high-end car, enough to be recorded in history.
The Standard Six, launched in early 1933, was called "the cheapest six-cylinder car ever built", priced at only $445-475; and for the first time, the independent front suspension was applied, which was more comfortable and safe; and thus created an unprecedented boom of "someone buying a Chevrolet car every 40 seconds every day", known as "America's Choice of Value". It is said that at that time, one in every three cars sold in the United States was a Chevrolet.
The unprecedented success of the market has laid the foundation for Chevrolet to create legendary models, such as the SUV loved by the Chinese people, the originator is Chevrolet's 1935 launch of the Suburban Carryall (later simplified to the suburban), which perfectly combines the advantages of sedans and light trucks, and also takes the lead in adopting a new front-wheel unsuspending system, which takes into account good comfort and sensitive handling, and has a certain cargo and off-road capabilities, which is a veritable multi-functional model.
So far, the Chevrolet Suburban has gone through 12 generations of continuous production for 76 years, and has long occupied the top position in the sales of full-size SUVs, which is a miracle in the automotive industry. It is the birth of chevrolet Popperban that makes people realize that cars can ride in a wider world, it can be said that if there was no Chevrolet Suburban, perhaps today will not see the booming development of SUVs.
As the pioneer of SUVs, Chevrolet can best understand the needs of SUV buyers, each generation of SUVs are equipped with the latest technology at that time, and strive to make every owner not only happy, comfortable, but also safe and durable. In addition to the Suburban above, Chevrolet's Blazer in 1969 pioneered a four-wheel-drive SUV and successfully established Chevrolet's position as the mainstay of world automobile history.
Now this high-end large seven-seat SUV has landed in the Chinese market, and named the pioneer, the "high performance" and "full-featured" dual concept into the design connotation, through the Redline and RS personality kit in one fell swoop to subvert the level of the model has always been old-fashioned and calm; nearly 5 meters large body, large seven-seat layout, even for the third row of passengers are also taken care of; and equipped with many cutting-edge technologies, in many invisible places have made the car a hardcore strength. It is worth mentioning that since its birth in 1969, the Chevrolet Blazer Trailblazer has sold more than 5 million vehicles worldwide, winning 28 awards in the United States.
Launched in 2004, the Equinox Explorer has become Chevrolet's best-selling SUV worldwide, with cumulative global sales of 4.13 million units. After the birth of two generations, this car also landed in China in 2017, and brought GM's latest global powertrain and comprehensive innovation of lightweight technology; with a tough and stylish design style, spacious riding space, rich technology equipment and a very fun driving experience, won the title of "the most attractive SUV model of the year", and also won the "J.D. Power Annual First" award; in the design, technology, power, vehicle safety and other aspects have shown super strength, Show the strong atmosphere of the originator of the SUV and the pure Beauty pedigree.
The racing gene flowing in Chevrolet's blood has pushed the Chevrolet brand to provide a car experience with driving pleasure for mainstream consumers of every era in its 110-year history. The most typical model, the legendary sports car Corvette, born in 1953, is the first real sports car in American history, opening the precedent of American muscle cars.
The flow of racing genes is also injected into the ninth generation of Maribao XL, which is based on the GM global mid-to-high-end car platform, equipped with GM's world-leading power drive technology, using a classic American sports chassis, plus a number of technical improvements and tuning, perfectly balancing handling and riding comfort. Not only is it the flagship sedan of the Chevrolet brand, but its performance configuration is also in the same class of models with crushing strength. In July 2021, the First Time Maribal XL landed in Zhejiang and broke the fastest lap record of a mass production car within 200,000 yuan with a score of 1′54"168, showing excellent sport handling performance and setting a new benchmark for the performance of mass production vehicles within 200,000, even if the Toyota 86, which is well-known in the play car circle, has to bow to the wind, can you bear it?
Entering a new era, Chevrolet's spirit of exploration and innovation has not stopped, and it continues to join hands with brands in various fields to promote products and customer experiences that touch the hearts of young people, and further strengthen the brand image of "strong and reliable, driving fun". For example, the DC 24-hour Chevrolet SUV Driving Experience Camp jointly created by Chevrolet and DISCOVERY Discovery Channel has been held for three consecutive years since 2019. This year's DC 24 hours from the Tengger Desert to enshi primeval forest, let people fully experience the Chevrolet SUV's strong and reliable product characteristics and fun driving experience.
There is also the Chevrolet SUV land flight show that tours all over the country every year, through performances such as SST speed overcards, big feet and Chevrolet's key models of "close combat", which comprehensively shows the brand's century-old racing technology accumulation and the strong and reliable driving control strength of all products. The Chevrolet CRC City Challenge is composed of three parts: city version, children's version and exhibition hall version, through different forms of track devices, so that different age groups can appreciate speed and passion at zero distance, so that young people can feel Chevrolet's sports genes from the track, and experience Chevrolet's high-performance and full-featured products.
Legends of events, works of the past, cutting-edge technology, Chevrolet's century-old accumulation, thick accumulation
Chevrolet for 110 years has been on the road of legend.
Brand founder Louis Chevrolet won the title of "Most Popular Driver" of the Vanderbilt Cup for six consecutive years from 1904 onwards, and set a record of 192 km/h in 1906. In 1910, Louis Chevrolet's lightweight racing car Cornelian first appeared in the 500th race. He then won the Indo-500th Prize in 1921. Not only that, but Louis Chevrolet was a technical genius, a figure at the top of the automotive technology field in that era.
From the track gene at the beginning of its inception, and its sportsmanship to each era of high-performance models, Chevrolet has won many awards, the brand was founded, Chevrolet models have participated in NASCAR, Le Mans 24 Hours endurance race, WTCC World Touring Car Championship, the United States India 500th Grand Prix and other world top events, have achieved immortal results. For example, in 1955, Chevrolet Corvette competed in NASCAR for the first time, and in the 68 years since, Chevrolet has won a total of 30 Drivers of the Year Championship in this top event, a cumulative 40-time Manufacturers Championship, and 13 consecutive Years of The Sprint Cup Annual Championship.
Automakers actively participate in the race, not only to prove their strength, but also to verify and test new technologies through the race, and strive to apply these racing technology to mass production cars. Technologies such as small displacement engines, direct injection in cylinders, and turbocharging that we often hear today are all derived from the track; at the same time, the lightweight pursuit of Chevrolet racing cars has also been translated into civilian car manufacturing. It is worth mentioning that the technical conversion between Chevrolet's racing car and production car is two-way, that is, the innovative technology of the production car can be used in the field of racing, and the engineering technology accumulated in the field of racing is also applied to the production of production cars.
As a veteran car brand for the 110th anniversary, Chevrolet has a rich "home base", with a series of powertrains such as eight-cylinder supercharging, six-cylinder turbocharging, and four-cylinder turbocharging, covering a full range of hegemonic models such as supercars, high-horsepower GT, and performance family cars. For example, the global SUV pioneer Suburban mentioned above, and in the subsequent SUV models, relying on its spirit of continuous exploration, has created successful products such as pioneers, explorers, and Chuangku; and then such as the United States "national treasure supercar" Corvette, "Hornet" Camaro, etc., are the best proof of chevrolet brand accumulation and strength over the years.
In the context of the new era, Chevrolet is constantly exploring and innovating. In the next 5 years, Chevrolet will be based on these advantageous technologies, based on leading technology, forward-looking design, innovative services, to further integrate global superior resources, to bring 20 "strong and reliable, driving fun" strength products for domestic users. Among them, new energy models based on GM's new generation of VIP intelligent electronic architecture and Ultium's electric vehicle platform will provide consumers with an era-leading electrification, high-end and intelligent car experience.
Write at the end:
In many industries, the top brands are often aligned with the oldest brands.
Perhaps, in every era, there are brands that people love cars, but very few can exude charm for hundreds of years. Chevrolet, which has been constantly breaking through and innovating for 110 years and always bringing the best for the needs of each generation of young people, is a pure car brand with a soul.
110 years of Chevrolet, with a legendary brand history, and constantly surpass wonderful products and technological innovations, to create a "strong and reliable, driving fun" brand label; to dare to challenge themselves, dare to break through the will of the self, to create a "legendary teenager" brand image.
We see that 110-year-old Chevrolet is still full of "youthful feeling" and is still walking on the road of chasing dreams.