The China Star series refers to the three "Star" models of Geely Xingrui, Xingyue S and Xingyue L, which are all based on the CMA architecture and are Geely's high-end high-premium models, which have achieved good sales today.
At present, the total sales volume of China Star exceeds 240,000, the monthly sales exceed 25,000 vehicles, more than 60% of users choose high-end models, 52% of sales come from the demand for additional purchases, and more than 40% of users have joint venture car experience.
Geely Xingrui has sold nearly 140,000 vehicles in the 13 months since its listing, with an average of more than 10,000 vehicles per month, making it the only Chinese brand car with an average monthly average of more than 10,000 in the 110,000-150,000 car market. Among them, the sales volume of high-end models accounted for 66%, the main sales transaction price was 120,000-140,000 yuan, and the average transaction price exceeded 134,000 yuan, breaking the "ceiling" of the main sales price of 100,000 yuan for Chinese brand car owners.
Xingyue L has sold 41,438 vehicles in more than 4 months on the market, and the total order has exceeded 93,000 units, the sales volume of high-end models accounts for more than 62%, and the average transaction price of all models is as high as 170,500 yuan.
Xingyue S focuses on niche market segments, and sales are naturally not as good as the other two, but it is rare to have such an SUV with both performance and control in its own brands.
It's not hard to build an expensive model, it's hard to sell it. Over the years, Geely has not only hatched a high-end brand Lynk & Co, but also raised its brand image and positioning to a higher level, and the hot sales of the China Star series are a proof.
In the process of promoting the Chinese Star series models, Geely also attaches importance to user experience. At the beginning, Xingrui's slogan of "don't try, don't compare, don't buy" was impressive, and later it also carried out user activities such as: CMA Day, national star-making campaign, happy star party and so on.
Recently, Geely partnered with Super Monkey, a cross-border fitness brand with China's star, to invite the charm of user experience sports.
I believe that many people have entered the "pit" of the gym card, bought a class with a card, and few can finish it. So now there are some gyms that sell without cards, pay-per-view, free enrollment, and super orangutan is one of them.
This time, I was invited by Geely to experience a super orangutan fighting class. Although there is a certain foundation of movement, the first contact with fighting is still a big challenge. In a section of confrontation, the strength and physical strength are squeezed dry, and the pressure and sweat are discharged together.
This fitness model is indeed very novel, for office workers, free time mastery, exercise while releasing stress, teaming up with strangers to overcome social fear, and gaining a sense of accomplishment in self-breakthrough. I think this is also what Geely wants to convey to users - breaking through traditional cognition, having the courage to try, and perhaps unexpected gains.
After the workout, there was also a night test drive of the Star Trek S. I've test-drive this car on the track, and this time driving it around downtown Shanghai is a different feeling.
In Shanghai, life is fast-paced, and the Hoshikoshi S's 2.0T engine and 8AT+ all-wheel drive can help you keep up with the fast pace. Turn on the sport mode, shuttle through the traffic, listen to the sound of sports exhaust, and no longer need to refresh with coffee.
When you're finishing a day and want to rest, hoshikoshi S also offers a quiet environment and high-quality Bose sound. Of course, its chassis may be a bit tough, which is the price paid for the control.
Now is the key node of the transformation of independent brands from "price win" to "quality win", many brands have achieved good results, I believe this is just the beginning, the future "Chinese star" will be more and more, more and more shining.
The author of this article is Ao Yifeng, a kick car gang