Changsha Evening News all-media reporter NingSha Ou
"Such a good thing should be seen by more young people." Li Yan, a master of Chinese arts and crafts and a representative inheritor of the Xiang embroidery intangible cultural heritage, said emotionally. On the 22nd, the "Renewal of Intangible Cultural Heritage, Lake and Xiang Inheritance" Hunan style collection activity was officially launched, and media from all over the country visited the Tongguan kiln firing technology, fire palace snacks, Xiang embroidery and other intangible cultural heritage skills, gathered on the banks of the Xiang River to talk about the intangible cultural heritage.
With the increasing attention of traditional culture such as intangible cultural heritage, Giant Engine, together with ByteDance Public Welfare, Today's Headline Literature and History Channel and Guangming Network, has jointly launched the "Rejuvenate Intangible Cultural Heritage" public welfare action, which will visit more than 10 cities across the country in 6 months, covering 100 media, 500 intangible cultural heritage projects and inheritors. The gathering style undertaken by Xingheng Media is the landing of the action in Hunan.
ShouYi The three masters each exhibit unique skills look forward to the intangible cultural heritage entering thousands of households
Changsha is one of the first historical and cultural cities, and Hunan is also a major province of intangible cultural heritage resources. The rushing water of the Xiangjiang River nourishes the splendid intangible cultural heritage along the coast, and Hunan has 137 national intangible cultural heritage representative projects and 306 provincial intangible cultural heritage representative projects, and Xiang embroidery is one of the important representatives.
In her personal studio, Li Yan introduced her works like a family. She has been engaged in Xiang embroidery work for more than 40 years, and there are countless fine products under the needle. In 2017, she retired and opened the studio. "I also want to retire, but I always feel a responsibility on my shoulders. Such a beautiful intangible cultural heritage must be passed on. Li Yan said: "My daughter has been helping me realize my dreams since I returned to China, and I hope that Xiangxiu can enter thousands of households." ”
Li Yan is the inheritor and innovator of Xiang embroidery, she has a profound foundation in oil painting, she combined painting with Xiang embroidery techniques, and created a large number of internationally renowned masterpieces. According to reports, she has 3 works displayed in the Great Hall of the People, and her works have also been given as a national gift to foreign heads of state, and her career has won numerous awards.
Whether it is the specifications of the award or the market recognition of the work, it proves that "beautiful Xiang embroidery" is not boastful, and it is indeed worth being seen by more people.
In the Fire Palace on Pozi Street, the smell of stinky tofu has been wafting for hundreds of years, and Zhou Houmu is the fourth generation of inheritors of stinky tofu making skills.
"This batch of brine has been fermented for more than 4,000 days, and these altars have been fermented for nearly 3,000 days." When it comes to stinky tofu making, after a week, the head of the eye is the Tao, and even the use of a colander to drain the oil has a lot of attention. While demonstrating, he explained: "Both to dry the oil and not to throw the tofu away, these few times ordinary people can't do it." ”
After a few weeks, the newly cooked stinky tofu was distributed to the interview group, and everyone ate it and was addicted. After a generation of continuous efforts, the intangible cultural heritage project of stinky tofu production was officially promoted to "national level" this year.
Also hoping that intangible cultural heritage will fly into the homes of ordinary people is Liu Kunting on the banks of the Liuyang River, who is the third generation of the Tongguan kiln ceramic firing technique "Clay Man Liu", the representative inheritor of the national intangible cultural heritage, and the national master of arts and crafts. Through his skillful hand, both the fisherwoman of Dongting and the Guan Gong of Zhan Changsha have become vivid, and his works have also been collected by many museums and art galleries across the country.
In the past two years, he and his son have also created many teacups, porcelain plates and other daily necessities, "the times are changing, we are also changing with the trend, I hope that through these daily necessities, more people will understand the ceramics of the Copper Official Kiln." Liu Kunting said.
Innovative "non-second generation" when the "manager" play joint blind box fantasy continuously
In the style of mining, the reporter also came into contact with the children of many inheritors, that is, "non-second generation". With a sharper mind and a younger perspective, they complement the older generation of shou artists, forming a new pattern of intangible cultural heritage masters creating fine works, mainly focusing on collections; young people focusing on products and committed to industrialization.
Chang Ni is the daughter of Li Yan, who studied product design in France for many years, and after returning to China, she began to help her mother's dream of "Xiang embroidery into Wanjia". She also has a clear understanding of the development of Xiang embroidery: "Her mother's works are mostly used for collection, which takes a long time and the price threshold is relatively high. To survive and develop, it is necessary to industrialize, so that more young people can afford to buy and like, and there is consumption to inherit. ”
Through her hand, she designed and produced Cultural and creative products such as Xiang embroidery jewelry boxes, refrigerator stickers, car hangings, key chains, etc., which also entered new channels such as the Chao Play Store of the International Financial Center and the sales area of the Xiangbo Memorial Hall.
Embroidered with the head of the young Mao Zedong of the Orange Island and the refrigerator sticker of the Aiwan Pavilion, she is proud of it. She picked up one of them and introduced: "The base of this refrigerator sticker is made of clear water concrete, and punch card resorts such as Xie Zilong Video Art Museum use this material, which is more contemporary and more suitable for young people's preferences." "Young cultural and creative products have also received unexpected results," the Ifing Center Tide Play Store recently gave feedback, one month our Xiang embroidery gifts entered the TOP10 of their store sales, I did not expect it myself. ”
The title given to her by Chang Ni is not "general manager", but a trendy "manager", which also means that she will lead Xiangxiu on the trend road with painstaking care. In recent years, they have played cross-border joint names with many fashion brands. "In the future, what I want to do most is to cooperate with the tide brand, collide topics, and have topics in order to catch fire." She said.
Liu Kunting's son, Liu Jiahao, took his father to play Douyin, and their number has many fans on the platform, ranking in the top 15 of the number of fans related to Hunan Intangible Cultural Heritage.
Every time the kiln is opened, when a new batch of products is baked, Liu Jiahao will also carry out live broadcasting with goods, so it has attracted many ceramic players across the country. Many players will also take a plane and high-speed train to come and open a kiln with them. "Now the surrounding homestays and restaurants inquire every day, when will you open the kiln." Once the kiln is opened, it is like a festival, the meal is ordered at several tables, and the wine is drunk a few bottles. Because his son went to participate in the exhibition in other places, Liu Kunting introduced it on his behalf.
Players who go to the long distance can not only join in the fun, but also be privately customized and deeply involved in the opening of the kiln. Because Liu Jiahao innovated the wood burning process, each work has a unique mark, which also greatly arouses the curiosity of players. "The pattern of each work is different, so everyone waits for days and wants to see what their cup looks like." Liu Kunting introduced.
The reporter listened, this is not very similar to the popular "open blind box" game, no wonder it can be welcomed by young people on the Internet.
Opportunities Platform Entry Looking for ways to change the "tide" of old craftsmanship
Liu Kunting father and son are the first batch of well-known inheritors to enter Douyin, with 168,000 fans on the platform, which is still a long way from the head shake master. For more intangible cultural heritage craftsmen, they have not yet had the energy to operate new media platforms such as Douyin, which makes the platform's help more meaningful.
The public welfare action of "renewing the intangible cultural heritage" came into being. The action, which set sail in November this year, will effectively reflect the support for non-genetic inheritors, effectively cultivate a number of high-quality intangible cultural heritage and projects, and create key cases. Through the linkage of the government, the media, businesses and the public, we will jointly contribute to the protection of intangible cultural heritage and help the industrialization process of intangible cultural heritage.
"We craftsmen do more than we can talk, so recording short videos and live streams is sometimes stretched thin, and it would be great if someone could help us improve these aspects." One of the heirs said so.
In Shandong, where it was launched, "Huanxin Intangible Cultural Heritage" specially launched the "Intangible Cultural Heritage Media Training Class", sharing with the "Intangible Cultural Heritage" through case analysis, on-site problem solving and other forms how to break through the bottleneck of "Intangible Cultural Heritage" inheritance with the help of vibrato.
It is reported that the "Renewal of Intangible Cultural Heritage" public welfare action will also effectively help 100 non-genetic inheritors and many intangible cultural heritage projects across the country to revitalize their vitality through a series of support plans, and try to gather the strength of the government, the media, non-governmental organizations and other parties, with the help of Internet platforms, with the power of commerce to innovate the protection and inheritance of intangible cultural heritage.
At present, the topic of "Shake to Show Out of Intangible Cultural Heritage" has been played nearly 200 million times, and it will visit more cities in the next time to light up the national intangible cultural heritage and help the intangible cultural heritage projects to be seen and loved by more people.