There are a lot of fans, but they can't be monetized, what are you doing wrong?

The transformation of the business model from traditional e-commerce to new media e-commerce, whether it is a business or a physical business or pure online business, everyone is rushing into new media, self-media, some people make money, some people lose money, some people have a large number of fans, but can not be realized, looking at the number of fans on their own platforms, there may be a little self-comfort in their hearts, self-touching, no matter how to say, their size is also an Internet celebrity, but also a master, experienced a feeling of being a star, this past in the era of media centralization, It's unimaginable.

For businessmen engaged in business, there is no realization, everything is virtual, what is the problem?

First of all, the decision to enter the new media platform and social platform is right, after all, it is a trend, but in the process of doing it, many people will make a mistake, just to get fans, to write articles for the sake of writing articles, to shoot videos for short videos, this time to enter a strange circle, I have fans, I have likes, I have comments, I have forwards, this is not a kind of successful operation, it is better than those who play a little, read a little!

The above is all wrong, in addition to specializing in new media and self-media, and ultimately relying on advertising, relying on the platform's traffic advertising subsidy costs, you must first understand a problem, we do new media, for businessmen, is a promotion channel, a customer acquisition channel, a transaction channel.

Whether you are shooting videos, writing articles and writing copywriting, you must think about a question, the articles we write, the videos we shoot, the content we send, our target groups, watch, will you want to find me to buy products, will you immediately place an order on the platform?

Of course, from the perspective of content, it must be able to cause others to like, there are likes, plays, comments, forwards, this is from the perspective of content, business point of view, that is, whether there is any private message to you, whether there is sales, this is the core of thinking.

Some people will definitely say, I just let my can get more exposure to spread it, as to whether it can produce sales products, this is not important, after a lot of exposure, the fame goes out, and there is no problem in buying it later?

This is just your wishful thinking! I have a friend around, millions of fans of the vibrato number, every month live with goods, less than ten thousand yuan, this is a bloody case, why is this so, the video has a lot of playback, why when it comes to live broadcasting, no one buys it? Whenever there was a live broadcast, everyone dispersed, and some still scolded him in the comment area. This is only the name, no your failure.

First, the video he shot is not accurate enough for his consumer population, everyone just thinks the video is interesting, but it is still 18,000 miles away from buying your products?

Before I said, business is business, let's not engage in some false tricks, from the beginning to clearly convey a concept to the fans, we are a seller, no interest in my products, do not pay attention, then pay attention to your nature is to buy your products fans, later you open live broadcast sales, everyone is not very disgusted, sales are generated.

Second, the video taken in order to pursue the amount of playback, just blindly cater to the mood of the platform users, you play a large amount, nothing more than to catch a little emotion of the user, think that what you say is quite reasonable, just like it, as for what you do, what you are selling, they do not care, do not pay attention, casually click a concern, as for the later stage to see your content is another matter, anyway, the platform feeding recommendation, everyone's fingers have been brushing, There has always been more exciting content than you for everyone's spiritual enjoyment.

To sum up: whether it is writing copywriting, writing articles, shooting videos, for businessmen, it is just a means of marketing, a tool to obtain customers, we are for the sake of transactions, in order to obtain customers, casually spread the product to more people to see, can not talk about what brand awareness, what is the brand ah? The more customers buy, the more people buy your products, and you will naturally become famous.

Well, big win to share here today, look forward to your likes, retweets, comments.

I am a big win, only talk about dry goods, do not talk nonsense, pay attention to me