On April 11, Beijing time, the famous sports media personality Dong Lu talked about the fake news and mouth cannon phenomenon of Chinese football self-media in his column. Dong Lu said: Today's Internet platforms are full of all kinds of eye-catching news, such as late-night bombshells that are fake without looking. Chinese football cannot develop with these cannons.
Dong Lu's words are indeed true, and the current Chinese football sports media circle is indeed not peaceful. There are many problems with self-media being the main source. In recent years, with the development of the Internet, the sports self-media industry has more discourse power and influence. Many people have become sports self-media to publish football-related content. Football is the world's largest sport, and its influence and topicality are beyond repetition. The NBA's top sports leagues are no match for influence with any of the five major leagues, although football may not be as influential as basketball on the mainland. However, there is still a high degree of heat, and the performance of Chinese football in recent years has also provided the soil for this heat to spread.
Due to the very average performance of the national football team in the past two years, the mediocre performance in the World Preliminary Round this year did not qualify for the Qatar World Cup finals. People's enthusiasm for national football is quite high. After losing the game, people will fiercely discuss the issue of national football. Outside the venue, the incident such as the Sea Cucumber Gate incident has attracted many attentions, and even cross-talk artists such as Gong Hanlin and Feng Gong have participated in it. You can see the degree of impact of football.
The official media in sports news dissemination is more authoritative, which is also the main source of people's news. The advantage of self-media is that the communication channels are wide and the speed of dissemination is fast. In order to attract more people's attention, many self-media will make up and exaggerate facts. For example, before Li Tie left class, many self-media were making up who would become the next head coach of the national football team, but many of them had no basis. It was not until the moment of the official announcement that people knew the final candidate for the head coach of the national football team.
For example, when the national football team plays the World Cup qualifiers, in the face of a certain opponent, some sports self-media will make up the lineup of the foreign football team. Who will be entrusted with a heavy responsibility, and when it comes to the game, it turns out that this is not the case. Of course, there is also the behavior of taking the rhythm, many sports self-media will bring rhythm, a national football player does not perform well in the game, the self-media will frantically take the rhythm of this player, bluntly saying that he ruined the game. In fact, there are many uncertainties in sports games, and a long football game whose state may fluctuate.
In short, sports self-media enriches the communication channels of sports news, bringing users more information to the channels. However, due to the obvious quality layering of sports self-media, the authenticity of many content messages cannot guarantee sports content. The most important thing is authenticity. Fans should also improve their ability to distinguish the content while watching the game, many of the content is as Dong Lu said, it is fake at a glance, there is no need to click on it, it is a waste of their time.
Finally, an influential sports media person like Dong Lu should have a low-key and objective style of speech and the content of his articles. Some time ago, Dong Lu quarreled with many netizens and criticized various phenomena of Chinese football. In fact, the various phenomena of Chinese football are clear to everyone, as a media person to give more rational advice is better, Dong Lu also had a little tendency to mouth cannons before. The revival and development of Chinese football is a very long process, and its own strength needs to be improved and it also needs to have good soil. The media environment is actually very important, if Chinese football does not have a good media environment, it is equivalent to smearing Chinese football, and the players will have a lot of pressure. Imagine if you were a Chinese football player, and netizens kept smearing you from time to time, and the media people made up fake news to smear you, would you still be willing to play hard? Dear officials and friends, how do you evaluate Dong Lu's recent remarks? Feel free to leave a comment in the comments section below the article.