As the saying goes, the question is half a good text. The eye is the window of the mind, and the title is the eye of the article. A good title can add a lot of points to the article.
Compared with the print media article, the title of the self-media article is really particularly important, or even the most important, and it will ruin the entire article if it is not written well.
The reason for this is that it has a lot to do with the media. In the past, print media articles were mainly published in newspapers and magazines, and when you read the headlines, the whole article was presented in front of you, whether you wanted to read it or not, you would see it.
The self-media articles are different, most of them are read on the mobile phone, according to the recommendation mechanism, the first thing you see is just a title, the title is not attractive, it is crossed out.
In ancient times, those literati and inkers also did not pay attention to the title, because at that time, there were fewer people who knew the words, and many times, the articles and poems they wrote did not have titles.
Now it's different, almost no one doesn't know words, everyone wants to express themselves, they all want to express their emotions. So many people began to write, that is, you can vent your emotions, but also can make money, why not enjoy it?
In Hongdan's book "Learning to Write from Scratch", there is such a passage: With the rise of major self-media platforms, more and more people have joined the wave of self-media writing, and we have entered the "writing era". In the "age of writing," everyone should learn to express their thoughts clearly and concisely. Writing is not exclusive to writers, it is a basic skill that everyone should master.
This passage is too good to say, writing is not the exclusive domain of writers, it is a basic skill that everyone should master. However, what kind of work we do, we should pick up a pen in our spare time, write down the unique experience we are good at in the field, and write down the unique experience we have gained, which can not only serve others, but also have an additional income.
On the Internet, I often see "writers" complaining that people are too impetuous now, like to see something new and nutritious, and no one reads the articles they write.
When I read his title, to be honest, I was reluctant to click in, just a few simple words, really no attraction at all, even if the article is well written, but I do not have the desire to click in.
Good wine is also afraid of deep alleys, everyone must keep up with this era, even if you are a writer, you must continue to learn, master the knowledge of self-media, stars also have been angry.
In fact, those writers, as long as they change their thinking slightly and work the title, they can still write a lot of high-read articles, after all, they have a very thick writing foundation.
The role of the title is self-evident, nothing more than these three, to attract attention, to guide the reader and to convey information. And the blockbuster title often has these seven elements in it, namely numbers, enhanced tone, suspense points, connection points, conflicts, resonances and interests.
The title of the paper media article pays attention to the ink like gold, the more concise the better, but the self-media article is just the opposite, it is necessary to use a paragraph to catch the reader's attention.
Of course, the general platform requires the title of the article to be within 30 words, so I recommend that the article adopt a three-paragraph formula, and the word count is 24 to 28 words.
It is said that it was found that there are 16 kinds of self-media headlines, often the possibility of explosive models is relatively large, or can be studied, they are:
1. The way to ask questions;
Readers are curious, encounter such a title, if they are confused, they will click in to see.
2. Self-questioning and self-answering;
The title has both questions and answers, and the reader wants to see the author's reasons.
3. Comparison of the two;
Strong contrast, but also to the reader's mind, bring a lot of impact, can't help but click to see.
Fourth, resonate with readers;
If the title speaks to the reader's heart, then the reader is happy to open it.
5. Use hot words;
Hot spots are what most people like to pay attention to, and readers are still very interested.
6. Set up suspense;
The suspense in the title will immediately arouse the reader's curiosity to read this article.
7. Express your own views;
Express your own opinion in the title, if the point of view is clear, the reader also likes to see such a work.
8. Create a panic mood;
Such a title is good, it must be a popular article, and if it is not good, it is the title party.
9. With the help of celebrities and famous programs;
Celebrities and celebrity shows themselves come with their own traffic.
10. Adopt the method of introduction;
The introduction is generally used in the character story, simply introducing several characteristics of the person's life, which is easy to cause the reader's desire to read.
11. With the help of figures and data;
Numbers will bring visual impact to the reader, whether it is a large number or a small number, they will want to click to see.
12. Bring value or benefit to the reader;
Do self-media, writing articles should also follow certain rules, such as interesting, useful, informative and powerful.
13. Subvert cognition;
Such a title can easily make the reader feel incredible, and different from common sense, want to click to see.
14. Adopt the form of dialogue;
Especially the dialogue of celebrities, very wonderful part, the reader wants to click to see.
15. Inventory recommendation;
This is more suitable for recommending books, film and television dramas and so on.
Sixteen, with strong emotions.
The title with strong emotions is also the favorite of readers, especially wanting to see what is going on.
Of course, there is a skill in starting the title, but we must also pay attention to it, do not start randomly, do not have the title party, and the text is not correct.
The most important thing is that these 16 titled skills are also to be practiced. At the beginning, the title is more blunt, but practice makes perfect, and the more you practice, the better it will get.
If you still can't get a title, take a look at this article. If there's anything you don't understand, just comment below and let's discuss it together!