The "New Media Communication Influence List of Xinhua Ruisi Publishing House in January" was released

Based on the 10 billion data resource pool of Xinhua Ruisi, the Xinhua Ruisi Book Index list tracks the dissemination data of each publishing unit on domestic social media platforms including Weibo, WeChat, Douyin, and Toutiao, and weights the main data indicators through the weight of "Ruisi +" to comprehensively obtain the Xinhua Ruisi Lanshu Index to provide information reference for content publishing institutions.

Book collection, with the essence of drawing ink - Xinhua Ruisi Book Index TOP10

Note: The statistical sample of this list is a central-level book publishing unit certified by the State Press and Publication Administration

In January, the overall network activity of central-level book publishing units fell slightly, and the average score of the TOP10 publishing units book index fell by 2.99% compared with the previous month. Among them, the overall activity of the headline platform has dropped significantly, and the average score of the headline platform ink index of the TOP10 publishing unit has dropped by 5.57% compared with the previous month, which is the main factor that has pulled down the overall index slightly. In addition, Weibo, Douyin and WeChat platforms all increased account activity in January, and the average score of TOP10 publishing units increased by 3.23%, 3.04% and 1.96% respectively compared with the previous month.

Specifically, among the TOP10 publishing units, the People's Publishing House has made frequent efforts on the Douyin and Weibo platforms, and the ink index of the two platforms has increased by 22.28% and 9.76% respectively from the previous month, pushing the book index to 72.96, an increase of 7.75% over the previous month, ranking first; Tsinghua University Press, with its excellent performance circle on the Douyin platform, the book index is 66.15, and the ink index of its Douyin platform has increased significantly, an increase of 16.47% over the previous month. From the perspective of publishing unit categories, comprehensive, educational and social science publishing units have performed well, and their content creation capabilities, information diffusion capabilities, and interactive marketing capabilities are in the forefront, and they have received high attention.

From the perspective of disseminated content, various publishing units have been ingenious in the creation of short video content, creating many interesting and highly interactive highlights and hot spots, which have aroused widespread concern and active discussion among netizens. The topic content mostly focuses on book interpretation, classical cultural creativity and cultural and creative product display, which not only unlocks the "traffic code", but also brings practical and novel knowledge content sharing to the viewer. In addition, the publishing units have not slackened in the creation of graphic and text content, the precision and innovation of the creative content have been improved, and the content expression has been innovated, which has been generally affirmed by netizens. It is worth noting that some publishing institutions have taken advantage of their own advantages to make paintings, books, videos and other content into interpretation articles and serial content, and have re-created cultural content, which has been highly recognized by netizens.

Tongqu Guangmo to collect ink - key social media platform TOP5

[Note]

Ink Index: A comprehensive assessment index of the dissemination of information by publishing institutions on media platforms.

Ink Collection Index: The relative order of magnitude of information published by publishers on the platform.

Finishing Index: The relative content creation ability of publishing institutions on the platform (Douyin and Toutiao platforms do not participate in this indicator evaluation).

Argumental Index: Whether the content released by the publishing institution on the platform produces high netizen interaction, that is, the evaluation of the publishing institution's content interaction creation ability.

Information Diffusion Multiple: The absolute information dissemination diffusion capacity of the publishing institution on the platform.