Toyota Motor CEO Akio Toyoda announced that it will launch 30 electric vehicles by 2030 and invest $35 billion in electric vehicle research, and the Lexus brand will also be fully transformed into a pure electric brand, and Toyota is expected to sell 3.5 million electric vehicles by 2030. According to the plan, Lexus will become a pure electric luxury brand and will achieve pure electrification in most areas.
Before that, Toyota motor in the pure electric car market performance is not impatient, is expected to launch the first mass production of the first new pure electric vehicle "bZ4X" next year, but other car manufacturers are scrambling to seize the share of the electric vehicle market, even Volkswagen also with the oil to electricity ID series to become the best selling of pure electric brands in the traditional car companies, and the first to eat crab Tesla, the stock price soared all the way, becoming a unique car company.
The rapid development of pure electric models far exceeded Toyota's expectations, and the benefits brought by Toyota also made Toyota's eyes red. But why has Toyota, which is as stable as an old dog, only announced its entry into the pure tram market? Toyota's investment in research and development has always been at the expense of cost, just in the 2019 fiscal year, Toyota's research and development budget will reach 1.1 trillion yen, based on the accumulation of several years, Toyota not only has the world's unique hybrid technology, TNGA architecture, but also achieved 41% thermal efficiency sedan mass production, Toyota of course does not want to invest in huge research results to abandon. But people are not as good as the sky, Toyota never expected the momentum of electric vehicles to be so rapid.
Toyota had to make a choice, adhere to the hybrid technology, or another way, the development of a unique hydrogen energy technology, obviously both are not very realistic, the only choice at the moment, only pure electric technology, Toyota is still proud of its own bow after all.
Fortunately, Toyota Motor Corporation, which has a lot of money, will invest 8 trillion yen (US$35 billion) in research and development costs on new energy vehicles including electric vehicles, hybrid vehicles, and fuel cell vehicles, half of which will be used for pure electric research. 30 electric vehicles means that 3 electric vehicles will be released a year.
Toyota's move is quite clever, 30 electric vehicles, if successful, one step to the throne in the field of new energy vehicles. Even if it fails, it still has its hybrid technology to guarantee the bottom. But one step to the sky is impossible, or we have to concentrate on the development of pure electricity platform, do not take the old road of "oil to electricity".
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