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Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

For the cockpit with rich human-computer interaction features, we may think of the artificial intelligence Jarvis in the Marvel movie "Iron Man". In reality, Huawei is doing something similar.

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

Figure | Smart Driving (Source: Huawei)

On December 2, the new high-end smart car brand AITO was officially launched, and its first smart luxury electric drive SUV will be released on December 23, which will be the first model equipped with Huawei's latest HarmonyOS smart cockpit.

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

(Source: Huawei)

At present, under the "double carbon" policy, based on the continuous growth of automobile sales, the carbon emissions brought by transportation are still increasing. Pressure to meet the double carbon target is expected to continue to increase after 2030. In addition, there are also many problems with new energy vehicles, such as poor charging experience and mileage anxiety. Therefore, the introduction of AI elements into the field of new energy vehicles to achieve intelligent electric vehicles will have great hopes to solve the above series of problems.

AITO, meaning Adding Intelligence to Auto, introduces the concept of artificial intelligence into the automotive industry to achieve deeper intelligent driving. From AUTO to AITO, Huawei intends to empower the development of the smart car industry.

HarmonyOS smart cockpit, the most imaginative user driving experience landing

With the intelligentization and networking of automobiles, automobiles are evolving to the era of software-defined intelligence, and the car cockpit has become a position to gather technologies such as on-board Internet, intelligent interaction, and new materials. The intelligent cockpit has become an important means to improve the driving experience and build competitiveness. Huawei's HarmonyOS Smart Cockpit Solution includes an upgradable software platform, evolvable hardware, and rich ecological applications to achieve common and constant innovation of the cockpit, continuous operation, and accelerate the intelligent evolution of the cockpit.

The design starting point of the intelligent cockpit is to perceive the user, body and environment in real time, and promote the transformation of the cockpit from functional to intelligent and diversified based on AI technology.

In terms of modules, harmonyOS smart cockpit adopts plug-in modules with super computing power, and powerful processing power to support the long-term evolution of intelligent cockpit solution algorithms. The module has the industry's most advanced storage technology, which can effectively ensure the smooth operation of the system for a long life cycle. Compared to LPDDR4, the read and write performance is improved by 31% and the power consumption is reduced by 47%.

HarmonyOS smart cockpit is also quite bright in terms of hardware, mainly including the car smart screen, HUAWEI SOUND will also be equipped with AR-HUD (Augmented Reality Head Up Display, augmented reality head-up display) in the future.

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

Figure | AR-HUD schematic (Source: Huawei)

Based on self-developed optical chips and spatial optics and other technologies, Huawei AR-HUD can present a 70-inch large-format display area 7.5 meters in front of the driver, such as displaying safe driving assistance information such as instruments, navigation, night vision, and blind spots, covering some entertainment office functions in the parking state, and gradually extending to the co-driver's perspective, for example, displaying high-definition video, social, game, video phone, email and other entertainment office information.

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

Figure | Schematic diagram of the main driver AR-HUD effect (Source: Huawei)

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

Figure | Co-pilot AR-HUD effect diagram (Source: Huawei)

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

Figure | Cross-screen collaboration (Source: Huawei)

The vehicle smart screen can achieve cross-screen collaboration and extremely fast interconnection, and mobile phone applications can flow seamlessly. For example, the vehicle smart screen supports high-definition video calls between different Huawei devices, supports the seamless flow of the same call between different devices, and supports mainstream services (navigation, video calls, multimedia) to seamlessly switch between various terminals. These connected features enhance the fun of driving and enhance the rear passenger experience.

The audiovisual experience is inseparable from high-quality audio media, and the HarmonyOS Smart Cockpit solution also includes HUAWEI SOUND, which uses 19 speakers, 1000W, and 7.1 channels to create Huawei Sound. HUAWEI SOUND uses high-computing chip and core algorithm to build a high-performance audio system, which is characterized by the independent 4-tone area of the main and co-pilot drivers, immersive sound effects through 7.1 surround sound, all-digital crossover, intelligent mixing, and active noise reduction and engine sound simulation.

Based on cloud networking, the hardware of the cockpit can be closely related to the application ecology, so as to realize a new user application experience and business model. At this point, we are very much looking forward to the actual effect and user experience feedback after the application.

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

Figure | Cockpit ecology (Source: Huawei)

Huawei's smart vehicle solutions help realize a human-vehicle-cloud interaction ecosystem

In addition to the HarmonyOS smart cockpit directly applied in AITO this time, Huawei's smart car solutions also include intelligent electric, intelligent driving, intelligent networking, and intelligent vehicle cloud.

Huawei DriveONE Intelligent Electric solves industry pain points with technological innovation, and provides an end-to-end solution for the power domain of new energy vehicles that is efficient, reliable, safe, and intelligent.

DriveONE Power Domain full-stack solutions include in-vehicle chargers, electric drive systems, and end-cloud battery management systems. First of all, the vehicle charging system realizes small size, light weight, volume 3.8L, weight 6.9kg, power density of 2.4kW/L@7kW, can flexibly adapt to the installation space of the vehicle, in addition to the use of anti-condensation terminal design in terms of charging reliability, 230+ kinds of abnormal grid testing, packaging anytime, anywhere charging safety. Secondly, the battery management system of high-precision SOX can effectively extend the vehicle range, and at the same time, through AI and big data, it can realize end-cloud collaboration and digital twins. Finally, Huawei's DriveONE electric drive system, which is also the star product of the power domain, can cover the vehicle configuration requirements from A00 to B+. For B-class and above models, the four-wheel drive configuration with dual electric drive front and rear can bring super power performance and achieve 4 seconds of 100 km acceleration, in addition, the WLTC working condition efficiency is 88.6%, which is 3% more efficient than similar products in the industry, and the endurance of the support vehicle is increased by 4.5%. DriveONE's all-in-one product integrates seven components, and the hyper-converged architecture frees up 60L+ of front cabin space for the vehicle. Through the leading intelligent oil cooling technology, in the continuous overtaking, high-speed cruising and other harsh conditions, to ensure the stable output of the motor, the average peak temperature of the windings can be reduced by 30 °C, the life can be doubled. In addition, Huawei's AI flash charge full-stack high-voltage solution released this year can also achieve an excellent experience of charging for 10 minutes and a battery life of 200km, solving users' mileage anxiety.

In terms of intelligent driving, the intelligent driving system in the solution aims at the characteristics of Chinese scenes (urban areas and parking occupy 96% of user time), gradually realizes value scenarios such as urban driving, congestion following, and automatic parking, and uses a variety of sensors to back up and complement each other's advantages to build a system's all-weather, all-scenario perception capability.

In addition, smart car cloud services involve automatic driving, internet of vehicles, three electric clouds (battery safety, battery life, battery health status), high-precision maps, V2X, of which V2X cloud services are expected to link car companies, developers, government/industrial parks, travel service providers, road operators, CP/SP, map merchants and other stakeholders, open up the industrial chain and technology stack.

It is reported that Huawei's autonomous driving cloud service solution, the Octopus solution, will create a full-stack platform for the whole life cycle of autonomous driving. Octopus will leverage a data-driven, improved, closed-loop approach to drive the development of bicycle intelligence and provide a one-stop platform for car companies, including data labeling, training services, simulation services, and regulatory services.

Huawei's smart "bloodline" deeply empowers the AITO brand and advances the layout of the intelligent automotive industry chain

Figure | Huawei's smart car solution (Source: Huawei)

Enter the intelligent car + vehicle networking, and seize the highland of future new energy vehicles

The automotive electronics industry chain Tier1 system integration manufacturers are currently in the international oligopoly market pattern, the world's top ten automotive electronics suppliers have a market share of 70%, and the domestic market is also monopolized by international Tier1 giants such as Bosch, Continental, and Denso.

Huawei is the world's leading PROVIDER of ICT (Information and Communications) infrastructure and intelligent terminals, with a deeply rooted layout of smart cars + Connected Vehicles. During the Shanghai International Auto Show in April 2019, Huawei exhibited supporting solutions such as MDC, Smart Connectivity, Smart Electric, HUAWEI CLOUD, and Three Types of Sensors.

The release of the AITO brand, Huawei's in-depth empowerment in "smart" driving, so that the future of driving presented in front of the user's eyes, marking that Huawei will break into the intelligent automobile industry chain and industrial chain. According to Statista, the global passenger car market is expected to reach $1.5 trillion by 2022. In China, the Internet of Vehicles + autonomous driving will become a new driving force for the development of the automobile industry, predicting that the domestic market will exceed 100 billion yuan [1].

From AUTO to AITO, it is expected that Huawei can use the intelligent car sector to seize the future automotive electronics highland, form a new intelligent automobile industry ecology with other car companies, and help car companies build more good cars.

-End-

reference:

1. CITIC Securities "In-depth Analysis of Huawei Intelligent Vehicles"

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