Recently, Geely Automobile's new Binyue began a new journey, and 150 new Binyue vehicles were ready to be launched and officially exported to Chile. Relying on the global layout of Geely Automobile's manufacturing, research and development, procurement and sales, The new Binyue's influence in the world continues to rise. Since its listing for 36 months, the cumulative sales volume of Xinbinyue at home and abroad has exceeded 400,000, and it has been sold to 20 countries in Eastern Europe, the Middle East, Africa, Asia-Pacific, Latin America and other places, with its global unified quality and stable quality, it has become the pioneer of Geely Automobile's development of the international small SUV market, realized the strength from "Chinese steel cannon" to "world steel cannon", and become a veritable hot global car.
Global layout multi-point breakthrough "all-round blossoming" New Binyue entered Chile to press the "hot selling key"
As a classic model based on the idea of globalization, with the comprehensive advantages of Geely Automobile's global R&D and design, global manufacturing and global marketing network, Xinbinyue has made breakthroughs in domestic and foreign markets and achieved multi-point layout "full blossoming", which is an important global strategic model of Geely Automobile.
Facing the domestic market, since its listing in October 2018, Binyue has rapidly jumped to the absolute best-selling model in the field of China's small SUV, and has maintained a rapid growth momentum with an average monthly growth rate of more than 10,000, breaking the monopoly of Honda Binzhi and XR-V in the market segment, ranking in the top three in the domestic small SUV segment sales list for three consecutive years, consolidating the absolute first hegemony of the Chinese brand small SUV product camp.
Facing the international market, since the first stop landed in the Philippines in 2019, in less than half a year, Binyue has won the first place in sales volume in the local market segment, and has firmly ranked first in sales so far, with a market share of 24.2% from January to August 2021. Since then, it has rapidly gained a firm foothold in the forefront of market segments in Russia, Saudi Arabia, Kuwait and other countries. Among them, the listing in Belarus is a big sale, the listing quarter ranked fifth in the local market segment sales, the market share in the first quarter of this year exceeded 35%, the top of the sales, the heat continued to rise; since this year, Binyue's performance in Russia and Saudi Arabia and other markets is also eye-catching, and the cumulative sales volume in January-August 2021 has increased by more than 230% year-on-year, breaking the sales record. Binyue's product strength has won the praise of users in different regions, and is gradually becoming a Chinese brand model with international influence.
The export of the new Binyue to Chile is another important measure for Geely Automobile to comprehensively lay out the South American market. According to the data of the General Administration of Customs compiled by the China Association of Automobile Manufacturers, from January to September 2021, Chile ranked first in China's automobile export volume. Chile is a mature and very competitive market, the current sales of cars in Chile has 68 brands, 1800 models, the new Binyue into Chile, is the market recognition of its product strength, but also the Chinese automobile industry to overseas to achieve another important result.
BMA architecture "born with a good foundation" international standard to create a new car trend in the world
In the fierce competition at home and abroad, xinbinyue has successfully circled 400,000 fans worldwide (including 40,000 overseas) users with global unified quality and stable quality. Based on the BMA architecture, the architecture is Geely's integration of global car resources, drawing on the development concept and development process of the mature basic modular architecture, completely independent research and development and design, and striving to create an international leading new generation A-class vehicle architecture. The high scalability and high flexibility of the BMA architecture have created a "natural good foundation" for New Binyue, and the globalization gene and systematic car-making ability have made New Binyue's "going out" more confident.
Insight into demand, continuous innovation, product innovation from the inside out, Based on the needs of more than 400,000 users around the world, New Binyue has upgraded and adapted its new polished products to meet the car habits of young people with international standards. In August this year, the newly upgraded new Binyue became a blockbuster on the market, detonating the small SUV market fashion with the advantage of leading the same level of products. Equipped with 1.5TD+7DCT and 1.4T+6DCT/6MT three sets of golden power combinations, the 1.5TD version of the model has a 100 km acceleration of 7.9S far exceeding the same level, and the comprehensive fuel consumption of the 1.4T version is as low as 6.1L of 100 km, which meets the needs of different types of users while also providing a combination of driving fun, including ejection start, track mode, exhaust sound, etc., bringing users a multi-dimensional and multi-level car experience.
In terms of intelligent security configuration, in today's Internet of Everything, Xinbinyue is equipped with a more powerful L2-level intelligent driving system, including more than 20 intelligent safety configurations including AEB &AEB-P urban pre-collision system, ELKA lane emergency avoidance and RPA remote parking, making travel safer and worry-free, especially the newly upgraded Geely Galaxy OS system virtual assistant real-time online, leading the trend of global users' travel lifestyle.
At present, including Chile, Xinbinyue has been selling well in 20 countries around the world, including Russia, Belarus, Azerbaijan, Nigeria, New Caledonia, Madagascar, Angola, Paraguay, Costa Rica, Peru, Kuwait, Lebanon, Iraq, Jordan, Saudi Arabia, Qatar, the Philippines, Myanmar, Laos and other 20 countries around the world, becoming a recognized "global car" at home and abroad.
The entry of New Binyue into the Chilean market competition is another important measure for Geely to comprehensively promote the process of globalization and realize the technology going to sea, which means that Geely Automobile's steady practice of the "Smart Geely 2025" strategy and the JiudaLongwan Action, while demonstrating the technical strength of Chinese brands, further spreading the young and trendy car use to overseas, is a beneficial practice of automotive culture export. With the opening of the new Binyue in the Chilean market, the global territory of the new Binyue will be further expanded, and the new strength of China's intelligent manufacturing will be demonstrated on the international stage in the future.
Xiaoxiang Morning News reporter Zhang Yi
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