Arrogance generally refers to the fact that anime characters make too many tough and arrogant sides in order to hide their shyness and shyness. In the automotive market, I personally feel that Mazda has always been very arrogant. Because when the Chinese people pursue large space, Mazda has not made any changes to its model space, and when major manufacturers are launching small-displacement turbocharged engines, Mazda insists on self-priming roads, and when major manufacturers rely on price reductions and increase low-end entry-level models to seize the market, Mazda insists on holding high and vowing not to reduce prices.
So we see that in August, Mazda's absolute main force in China, The Axela, sold only 3,997 units, even less than Ford's Ford's Fores, and only one-tenth of Nissan's more than 40,000 sales. This is inseparable from Mazda's insistence on its own philosophy.
However, when Xiaobian recently visited the Mazda 4s store, he found that the customers in the store were endless, and the sales staff in the store were basically receiving customers and were very busy. Xiaobian also checked the monthly sales of Mazda Onksela in the past three months, and found that since September, the sales of models have reached the level of more than 10,000 units continuously, and the improvement is very obvious.
So, what makes Mazda Anksela's sales figures grow so quickly? I think it is Mazda who finally gave up its arrogant posture at the market level, began to fear the market, and also gained market recognition.
First of all, the preferential margin of Mazda Onksela has increased significantly, although it is still less than the 30,000-40,000 discounts of some brands, but compared with the previous discount of 1,800, sending a few barrels of engine oil seems to be more sincere. In order to avoid advertising suspicions, here is not to mention the terminal discount of Onxella, if you add 3 years 0 interest rate policy and replacement subsidies, the terminal price of Onxella can finally be compared with the mainstream models in the market. Therefore, the price concession finally makes Mazda's models also related to "cost performance", and the increase in sales is easy to understand.
Secondly, Axela launched a 2.0L low-end entry-level model in October, priced at 129,900 yuan. If you compare the configuration carefully, all the configurations of this model except for the engine are exactly the same as the 1.5L automatic starter version priced at 126,900 yuan, 3,000 yuan upgrades the engine from 1.5L displacement to 2.0L, and the horsepower is upgraded from 117 to 158 horses.
Therefore, the launch of this model can be seen that Mazda no longer adheres to the previous posture of holding high and playing high, and begins to pay attention to the low-end car market. In fact, in the 10-150,000 level, consumers of compact cars, the demand for low-end cars is quite high, because the budget itself is not high, so these riders compared to the configuration, for the power, chassis of these "mechanical quality" demand is higher. Therefore, the launch of a model that is only 3,000 yuan more expensive than the 1.5L version can be said to have touched the hearts of many car owners who like Mazda's self-priming power.
In summary, in fact, Mazda's arrogance is still loved by many riders, especially the insistence on self-priming power and "smart" automatic transmission, which makes Mazda look very special in this small displacement turbine engine and dual-clutch, CVT transmission all over the world. And we see that as long as Mazda is no longer arrogant in the face of the market and consumers, willing to reduce prices and launch more cost-effective models, there will be more riders who choose it.