Music has always been the evergreen tree of variety shows, and it is also the most competitive ratings in the Red Sea. Recently, a slow and comprehensive music program called "All the Way To Sing" has quietly become popular, especially Li Jian's sentimental sentence "Who rejects Chengdu, who refuses to live" in the program has become a hot search topic that detonated the whole network. Chengdu, a star city with its own Internet celebrity genes, has once again been "sung". Subsequent broadcasts of Shanghai, Guangzhou, Dali and other cities with rich resources of "treasure musicians" have also become a topic of conversation with the popularity of the program.
On the surface, "All the Way Singing" breaks through only the difference between the sound synthesis in the studio and the outdoor sound synthesis, but in fact, on top of this innovative benchmark, it realizes the triple superposition of cultural tourism, music and the city. As Zhao Bin, chief producer of the program and general manager of Chengdu Xingwen Investment and Development Co., Ltd., a subsidiary of Chengdu Culture and Tourism Group, said: "All the Way Singing" takes the search for "treasure musicians" as the introduction, and launches a journey of urban cultural exploration in Chengdu, Shanghai, Guangzhou, Dali and other four places, combining music variety shows with urban human geography and opening up a new path of urban marketing.
Chengdu Cultural Tourism Group boosted
"Sing All the Way" sings the city
The journey of the first issue of "All the Way To Sing" begins with the poetry mecca - Chengdu Du Fu Caotang Museum, "Jincheng Silk Pipe Day, half into the river wind and half into the clouds." This song should only be heard in heaven, how many times can it be heard on earth? This is a poem left by Du Fu to Chengdu, which fully reflects the historical background and heritage of Chengdu as the "City of Music". Historically, Chengdu was known as the "Jincheng" and was the capital of oriental music in the ancient world. As early as the Tang Dynasty and the Five Dynasties period, Chengdu has become a gathering place for diverse music cultures. At present, Chengdu is actively building an international music capital, which stems from the accumulation of history.
Zhao Bin said that "All the Way Singing" has been deeply branded by the city since the beginning of planning and creativity. "Music and the city are like two sides of the same coin, and both sides have a common support – life. Discover the city's treasures for musicians to discover the taste of the city. Chinese music must not only be what we can see and hear now, it must have something else to look like, and there are more sounds that can move us look forward to breaking out of life, and music should also return to the scene of life."
"All the Way Singing" is the first music cultural tourism variety show in China jointly produced by Shanghai Oriental Satellite TV and Chengdu Cultural Tourism Group in the content production mode of "Chengdu production, Shanghai production, network-wide simulcasting, and cooperation and sharing". As one of the two producers, Shanghai Oriental Satellite TV sent a co-directing lineup composed of two powerful directors, Ge Cheng and Wang Jia, which is also rare in the music synthesis. The Chengdu Cultural Tourism Group, which has never entered the field of film and television variety shows, has also taken the first step on the new track of "cultural tourism + film and television" and "cultural tourism + variety" with the help of "All the Way to Sing".
"Cultural Tourism +" new track
Create a win-win situation for film and television and the city
A film, television, variety show, in addition to telling a good story, creating a classic role, singing a good song, what else can you do?
Discussions on social media platforms and tourism data show that popular and popular film and television and variety shows are invisibly assuming the responsibility of shaping a "star city". Popular films, television and variety shows stories and good songs that are deeply rooted in the hearts of the people, so that the audience yearns for the place where the story takes place, and can have an emotional connection with the place where they have never met across the screen. With the in-depth exploration of the integration of culture and tourism and the diversified development of film and television genres, dramas, variety shows, short videos and other film and television works focusing on urban themes are competing to gather. The new track of industrial integration of "cultural tourism + film and television" and "cultural tourism + variety show" not only enriches the material content of film and television works, but also brings new breath and vitality to urban cultural tourism, and promotes win-win results in both directions.
"All the Way To The End" chose to use music to unfold the city's appearance. The program pioneered the "Music Culture and Tourism" variety show type, focusing on the fiery life of the people, and using original songs with unique urban characteristics to convey the diversity of music, the fireworks and happiness of life, and tell the story of the city. There is not only music, but also the effective carrying of history, culture, and urban culture.
The recently broadcast "Wind Rises Luoyang" is also a gimmick to visit Luoyang City while watching the drama to attract the audience, not only the set of the drama tries to restore the scenery of the divine capital Luoyang, but also integrates the food culture such as mutton soup, peppery soup, peony swallow vegetables into the play, enriching the historical background while showing the grounded daily life. Zhao Bin said that film and television and variety shows write characters and stories, and they are also writing scenes where stories take place - cities. The urban writing of film and television is not simply an image expression, but also a way to recognize and understand the city. Therefore, it is no accident that Chengdu Cultural Tourism Group has entered the new track of film and television variety shows, but a careful and careful layout.
Four major aspects of force
A new expression of "cultural tourism + film and television"
Although Chengdu Cultural Tourism Group is a "novice" on this new track, Zhao Bin, who is specifically responsible for turning the "planning drawing" into a "construction drawing", is a "skilled hand" on this track. The "old recorder" who has been engaged in cultural and entertainment reporting in Chengdu Daily for 15 years, from joining the industry's veteran head company Ciwen Media in October 2015 to returning to his hometown Chengdu in October 2021; from the onlookers of the film and television media industry in the past to those who participated in the witness, he has his own understanding of the emerging boom of "cultural tourism + film and television" that is now underway.
"In fact, 'film-game linkage' is not a new topic, when Mr. Ma Zhongjun, the founder of Ciwen Media, produced "Divine Eagle Hero", selected Xiangshan County in Ningbo City as the filming location, opened the curtain on the development of film and television tourism in Xiangshan County, and now Xiangshan Film and Television City has become the landmark of the most large-scale and market-effective 'film and television + cultural tourism' in the Yangtze River Delta region. There are many similar success stories, such as the Guangxi tourism with fire in "Flowers and Bones". But these traditional models, in the final analysis, are still two skins, film and television + cultural tourism is a physical superposition, and the chemical reaction must be considered in the long run", Zhao Bin believes that in the new consumer demand, new tourism crowds, new consumption scenarios, for the cultural tourism industry has brought different changes than in the past. How to meet the "aesthetic presentation state" is the breakthrough of "cultural tourism + film and television" in the new era and new track. There must be not only the expression of the times, but also the expression of the city, but also the aesthetic expression.
Focusing on "cultural tourism + film and television", Chengdu Cultural Tourism Group will exert its strength from four aspects: through "cultural tourism + film and television creation", tell good stories to empower the city; through "cultural tourism + film and television technology", let strong technology improve the quality of cultural tourism; through "cultural tourism + film and television service", use good services to gather resources for industrial space; through "cultural tourism + film and television new formats", engage in new ways to extend the industrial chain. Zhao Bin revealed that "All the Way Singing" is currently being broadcast on Oriental Satellite TV and Baishi TV, and Chengdu Cultural Tourism has also participated in the production of some film and television works, which will be produced and broadcast in the near future, and the relevant cultural tourism expansion and development around these film and television and variety works will also be carried out simultaneously.