Per reporter: Ding Zhouyang Per editor: Yang Huan
Family members sit around and the lights are lovely. In the cold winter, the family sits around the steaming table, and the TV plays a variety show that tells the fireworks of the city with music...
Different from the traditional music competition program, there is no traffic idol and talent selection mechanism, Li Jian, Hu Haiquan, Hu Yanbin, Yan Renzhong formed a "music treasure hunting group" in Chengdu, Shanghai, Dali, Guangzhou four cities to carry out a music style journey. "All the Way To The End" attempts to explore another mode of musical slow variety.
On December 27th, the expert seminar on "Sing all the way" sponsored by the China Television Arts Committee was held online and offline simultaneously. Li Yi, Secretary of the Party Committee and Editor-in-Chief of Oriental Satellite TV Center, Zhao Bin, Chief Producer of the Program and General Manager of Chengdu Xingwen Investment and Development Co., Ltd., as well as a number of program directors and producer representatives, experts and scholars in the literary and art circles attended the seminar and conducted a multi-angle evaluation and discussion of the innovation and exploration made by the variety show in terms of topic selection, content and form.
Seminar scene Image source: Courtesy of the organizer
"'All the Way Singing' is an outdoor original music variety show jointly produced by Oriental Satellite TV and Chengdu Culture and Tourism Group, which premiered on Oriental Satellite TV on November 6, becoming a very big surprise for Oriental Satellite TV in the fourth quarter." At the seminar, Li Yi introduced, "It is also an answer sheet made by Oriental Satellite TV after the Central Propaganda Department and the State Administration of Radio, Film and Television issued the requirements for the comprehensive management of culture and entertainment. ”
Star artists become green leaves, and treasure singers are the real red flowers
"The four star artists have truly become green leaves, and those treasure music talents are our real red flowers, and in each episode, everyone can find a lot of stories of ordinary musicians." Li Yi said.
Led by star artists, everyone discovers the "ordinary musicians and ordinary people who chase dreams" scattered in the city. This foothold of "All the Way To Sing" made Yang Chenghu, deputy dean of the School of Art and Media of Beijing Normal University, feel the same way, "Four musicians rode in a music caravan to get acquainted with musicians with distinct urban imprints and cultural atmosphere. ”
In the past music talent shows, the gorgeous space created the feeling of a music hall, and the guests took to the stage to show themselves, as if only the hall was the real stage. And "All the Way to Sing" went from the hall to the square and to the city rooftop, building a new scene of music performance and transmission. We see the city's recording studios, see the open-air passers-by challenge in the wide and narrow alleys, and see these original musicians lurking in the streets and alleys, living a real and textured life. Yang Chenghu said.
Yang Chenghu, deputy dean of the School of Arts and Media of Beijing Normal University Image source: Courtesy of the organizer
"Poetry, song, song." It is to use music as a way to express one's intentions, so that the music program returns to the original heart of music. Chen Guozhan, an associate researcher at the Cultural Research Institute of Capital Normal University, said, "'All the Way Singing' bid farewell to the common form of promotion competition in previous years, not emphasizing competition, but paying more attention to enjoying the music itself." I think this may be more suitable for the aesthetic choices of young people, and it is also more suitable for the values of many of us today for the slow life. ”
When talking about the suggestions, Chen Zhanguo believes that "from the hall to the square" is the biggest highlight of this show, and the most touching thing is the story of the musician, the flesh and blood connection between the musician and the city. "I hope that in future programs, the story of the musician can be displayed with greater weight."
In recent years, the total number of music variety shows has increased, but the homogenization has become increasingly serious. In addition to the large number of music drafts, He Tianping, a postdoctoral fellow in sociology at Chinese Min University, observed that there is also a relatively large form that is highly dependent on "memory filters". "The so-called 'emotional killing', the classic old songs are constantly fried cold rice, consuming everyone's nostalgia." On the other hand, this is also a growth point of the music variety market, which needs to complete the construction of a social function, support and guide more original music that represents the style of the times, and encourage more original and more possible musicians. ”
Li Jian said: Rejecting Chengdu is rejecting life
Song Yusi, cry yu Si, juguo yu Si. Music and geography have always been inextricably linked, a fact that may have been ignored or forgotten for too long in today's global village. In fact, people in every place can find identity from their own songs that are closely related to this place.
The first stop of "All the Way Singing" chose Chengdu, in the program, Li Jian said: "Whoever rejects Chengdu will reject life." "How many people feel empathy.
"I was born in Shanghai and grew up in Chengdu. "Sing All the Way" came to my home as soon as it left, so that an illiterate person can come all the way from the place of birth to the place where I grew up, listen to the songs you sing, and understand that our country of liturgical music is inseparable from music, and music is fertile soil in the folk, in the people's livelihood. Zhong Chengxiang, a librarian of the Central Research Museum of Literature and History and a well-known literary and art critic, said at the seminar.
Zhong Chengxiang, librarian of the Central Research Museum of Literature and History and a famous literary critic Image source: Courtesy of the organizer
Li Yi introduced at the seminar that the creation of the program is intended to be "musical empathy and co-scene along the way". In the form of style travel, the different musical styles and folk musicians of the four cities are gathered together to make a three-dimensional and comprehensive display of contemporary music culture, and at the same time, the audience can feel the different scenery and cultural charm of each city through music.
As Wang Jia, one of the general directors of the show, said, "One side nurtures the other side, what kind of urban temperament will give birth to what kind of musical works." With the diversified integration of Shanghai, the hot fireworks of Chengdu, the national customs of Dali, and the fashion pioneers of Guangzhou, the musical journey of "All the Way Singing" has always been synchronized with the urban culture and the lives of the people. ”
"'All the Way' made a very deep impression on me by presenting folk music with different regional cultural characteristics." Shi Tongyu, a researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, commented, "A music program can convey urban codes and historical stories, which is very surprising and surprising. For example, the wide and narrow alleys, Du Fu Caotang, giant panda breeding research base, etc. presented in several programs filmed in Chengdu are all very distinctive places in Chengdu. Especially at a time when travel difficulties are seriously affected by the epidemic, it is a different experience for the audience to follow the program to imagine the city and travel to China. ”
It is understood that the most active cultural and creative roadshow incubation platform in China, "Tianfu Cultural and Creative Roadshow", will also help Chengdu's cultural and creative industry. Since April 2020, the platform has provided direct roadshow services for hundreds of enterprises, helped cultural and creative projects settle in Chengdu Industrial Park, with a total investment of more than 150 million yuan, and realized "enterprise roadshow in Chengdu, synchronous dissemination throughout the country and even the world".
Daily economic news