"All the Way To The End" uses music to tell the story of China and decode the new form of cultural tourism integration

Since the music variety show "All the Way Singing" was broadcast on Oriental Satellite TV on November 6, it has achieved good ratings and social repercussions. The expert seminar on "Sing all the way" sponsored by the China Television Arts Committee was recently held online and offline.

As the first "Music Culture And Tourism" variety show type, "All the Way To Sing" opens up a new perspective for variety shows to tell Chinese stories. Li Yi, representative of the program producer, secretary of the party committee and editor-in-chief of the Oriental Satellite TV Center, introduced that the creation of the program is intended to "music empathy, all the way to the scene", in the form of style travel, the different musical styles and folk musicians of the four cities are gathered together, making a three-dimensional and comprehensive display of contemporary music culture, and also allowing the audience to feel the different scenery and cultural charm of each city through music. "One side of the water and soil to nurture the other side, what kind of urban temperament will give birth to what kind of musical works." Wang Jia, one of the general directors of the program, said that the diversified integration of Shanghai, the hot fireworks of Chengdu, the national customs of Dali, and the fashion pioneers of Guangzhou, the musical journey of the program has always been synchronized with the city culture and the lives of the people.

Shi Tongyu, a researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, commented that a music program can convey urban codes and historical stories, which is very surprising and surprising, ""All the Way Sing" tells Chinese stories well by presenting the folk music of different regional cultures, which leaves a very deep impression on me. In the view of Yang Chenghu, deputy dean, professor and doctoral supervisor of the School of Arts and Media of Beijing Normal University, this is a breakthrough perspective shift, "In the past, the display of the image of the city was usually represented by food, beautiful scenery, outstanding figures, and iconic events, etc., while "All the Way Singing" focused on music, vividly presented the city's joyful art space above chai rice oil and salt, and told us a credible, cute and respectable Chinese story. It transforms the familiar scenes in the city into spatial memories in a musical journey, and through the search for music, it leads the audience to touch the context of the city. ”

Chen Guozhan, associate researcher of the Cultural Research Institute of Capital Normal University and doctor of cultural studies, also fully affirmed the innovation made by the program in the integration of culture and tourism. "In the past, there were no more than two common ways of urban marketing, the first was through the official organization of the city propaganda film, emphasizing the grand perspective. The other is the influencer model, such as shooting short video works. These two urban marketing models will have some problems, the problem of the former is that it is far from the lives of ordinary people, which is easy to cause the drawbacks of a thousand cities, and the disadvantages of the latter are fragmentation, and it is difficult to form an overall grasp of the image of a city, and "All the Way Singing" as a new way of urban cultural tourism marketing has brought us great inspiration. ”