Li Bin, CEO of Weilai, who recently released ET5, was obviously in a good mood and began to let go of himself again in an interview.
He told reporters that he did not understand how anyone still buys oil trucks, do they like to smell gasoline. Then said, charging anxiety is basically fuel car owners in the salty radish light worry, car owners are not anxious, outsiders are anxious.
As soon as Li Bin's remarks came out, it immediately caused an uproar. Many netizens said that not everyone has an independent parking space to install charging piles, even if it can be installed, how many people can afford to buy Weilai's car, after all, the average transaction price of Weilai is more than 400,000.
Speaking of Li Bin, of course, the more typical are Li Xiang and Musk, who are often not surprising and endless. Why do they particularly like to make some "out of line" remarks? In fact, Kung Fu Car will give you an explanation to know.
(1) In the Internet society, opinion leaders are very important
Whether it is Tesla in the United States or Wei Xiaoli in China, their founders actually have a common identity, that is, they are real "Internet people". Li Bin, Li Xiang, He Xiaopeng needless to say, these people founded the company, auto home and UC respectively, Musk first founded the "X.com" and "PayPal", and now he is calling himself an internet celebrity.
Since they are "Internet people", they will naturally follow the laws of the Internet when they make speeches. Because as the founder of the new car-making force, they are naturally the opinion leaders in the Internet society, and their remarks are actually facing a specific target group. Knowing their identity as opinion leaders, you can understand their statements.
The most typical is the "first generation" internet celebrity Luo Yonghao, in fact, he has been famous for more than 20 years, running training institutions, smashing refrigerators, building mobile phones, and then losing hundreds of millions of dollars in entrepreneurial failure, and then he can actually remix through "bringing goods", to a large extent, it is still due to his Internet opinion leader status. Many people really believe in him, as a middle-aged man of nearly 50, he even became a head Internet celebrity with goods halfway out of the house.
Another example is Lei Jun of Xiaomi's mobile phone, he is a scientist and entrepreneur who is really "righteous". When he graduated from college, the graduation design was directly compiled into the textbook by the school, and he became the CEO of Kingsoft Company with technology in his 20s, and then started a new business in his 40s, spending 10 years to bring Xiaomi to the world's top 500. It is reasonable to say that Lei Jun's identity is "noble" enough, but in fact, at the press conference, he often directly calls friends to be "sand sculptures", and his mutual intimidation with Huawei bigwig Yu Chengdong can almost compile a book.
In fact, it is not Luo Yonghao or Lei Jun who is out of shape, because in the Internet ecology, they actually represent the opinions of specific consumer groups. Just like Xiaomi said that Huawei cut leeks, Huawei said that Xiaomi played monkeys, in fact, different groups can not understand each other at all, Lei Jun's remarks are essentially the release of this kind of thinking.
But in fact, when it is really needed, such as Huawei's fight for 5G voting, Xiaomi is unswervingly voting for Huawei, because it represents the interests of the nation, commercial competition belongs to commercial competition, and there is actually no deep hatred between them.
In fact, Li Bin and Musk are the same, they are to promote the advantages of electric vehicles, and even intentionally or unintentionally let electric vehicles and fuel vehicles engage in opposition, their remarks often have a core point, that is, traditional car manufacturers are all backward, Tesla and Weilai represent the future. This is what they must do as opinion leaders, and if they don't, they will be unqualified.
Everyone looks at the good operation of several new forces, more or less have such characteristics, they are actually through this way of subtly affecting the industry. On the contrary, the more "honest" enterprise of Weima is probably Shen Hui himself "born" from a traditional car company, which is relatively low-key and "faces", but the sound volume is worse and farther away from several others.
(2) How ordinary people should "take sides"
In fact, the automotive industry has never been a monolith, but now there is a new energy group, and there is no need for everyone to make a fuss.
The most typical performance car like the Golf R, selling for 400,000, looks no different from ordinary golf, and the space is mediocre in all aspects, and the pure urban fuel consumption can reach 15L/100km, and even add 98 # gasoline. If you give ordinary people a home evaluation, it is certain that this kind of car is not worth buying. There is no additional design, brand blessing, and it does not save money and worry when used.
But for specific groups of people, it's completely different, they think the Golf R is a really good car, the high-powered EA888 engine is powerful, the new rear differential drifts up and the driving experience is top-notch, and there is Special mode, true love fans even like to drive it to New North to brush laps.
There are also hardcore off-road vehicles such as overbearing and land patrols, ordinary people can not understand why they are so expensive, the comfort is average, the fuel consumption is high, the configuration is about equal to none, and the retention rate is quite exaggerated, and hundreds of thousands of kilometers of the car can be sold at a high price. Of course, there are also some personalized models, which are basically "arsenic cream of the other, honey of my".
Even the advantages and disadvantages of SUVs and cars can be debated, those who support SUVs feel that the vision is good and the space is large, and those who support cars feel that the control is good and cost-effective. But there is no conclusion, there is no conclusion, in fact there can be no conclusion, they all have their own audience, and that is enough.
In fact, the debate between electric vehicles and fuel vehicles is the same, people who like electric vehicles, recognize its high efficiency, energy saving, environmental protection, feel that after driving electric vehicles, they "can never go back", and will also ridicule regret buying electric vehicles, regret not buying early. There will even be ideas similar to Li Bin, "I don't understand why there are still people buying oil cars"; people who don't like electric cars don't think that electric vehicles are really environmentally friendly, thinking that they just leave pollution to thermal power plants, and the treatment of batteries is also a problem, of course, there is a lingering "mileage anxiety", which has become a person "waiting" for cars.
In fact, such an argument would not be conclusive, because the question itself is inconclusive. What we ordinary people have to do is actually to use their own car needs. If there are charging conditions, the high-speed ratio is less than 5%, and the single distance is within 300km, then the electric car is actually a fairly suitable choice, the cost of the car is extremely low, basically can do a kilometer and a few cents, the maintenance cost is also very friendly; if there is no charging conditions, or in the northeast such an extremely cold area, then buying an electric car is indeed a bit out of place, there will be many inconveniences to use.
But one thing is that the new forces, as latecomers, have indeed done a lot of work. Kung Fu Car also went to experience Nio HOUSE, compared to the traditional 4S store, it is indeed subversive, full of design beauty, personalized considerate service, and even a special place for parents to play with their children, after shopping, there is a feeling of touching the inner softness. Doing a good job in these foundations is the biggest reliance on Li Bin's courage to "shout."
(3) Kung Fu shooting
The dispute between fuel vehicles and electric vehicles in Li Bin's mouth is actually not aimed at which car company, or which individual consumer.
To some extent, he is actually an opinion leader in the electric vehicle industry, speaking on behalf of the consumer groups that Weilai faces. If you are really interested in WEILAI's products, you can actually chew on the ideas they convey, if you are not interested, just ignore it.
But Li Bin has inadvertently exacerbated the anxiety of the automobile industry and is worthy of the title of "roll king".