It felt more and more wrong.
When Hongguang MINI debuted, we realized that a new market segment was opened up, compared with the old scooters within 50,000, the micro-electric vehicles produced by domestic first-line car manufacturers can have a quantitative upgrade in quality, reliability, after-sales service, maintenance and even safety.
In the past, we looked at Hongguang MINI, which must be supported, because as a pioneer in the market segment, SAIC-GM-Wuling came up with market back-tuning data, product design solutions and marketing strategies to operate.
The first successful model required a lot of effort, but the fruits of victory could easily be stolen.
This year, we have seen a lot of micro-electric vehicles within 50,000 coming at a huge speed, and Chery QQ Ice Cream, Tiger EFV, Punk Meimei and even Reading have quickly entered the game.
There is a feeling of old scooters getting together collectively.
It is not difficult to produce such electric vehicles, there are production qualifications, production plants and start-up capital on the line, from the current point of view, the speed of micro-electric vehicles within 50,000 is very fast, the reason is that the old scooter market has collapsed, and a new entry travel market has been established.
It can be seen that Hongguang MINI is seizing the share of the high ground at a very strong speed, with an annual sales volume of 200,000 to become the fastest growing enterprise in this market.
Hongguang MINI's way of making money is not limited to selling cars, but also on accumulating double points.
Because the double integrals can be converted into each other, the points generated by Hongguang MINI can be supplied to SAIC-GM and SAIC Volkswagen, and the value generated by the double integrals is as high as 1 billion yuan per year.
I don't think it is necessary to say more about how much value this market generates, but the most critical thing is that the technical content required for micro-electric vehicles within 50,000 is not much in the strict sense.
From today's manufacturing perspective, motors, batteries, electronic controls, chips and other core components can be perfect procurement, the company's more task is design and production, assembly, that is, the traditional fuel vehicle enterprises left behind production plants as long as a little modification, can produce this car at a very fast speed.
What did Reading do? The earliest old scooter enterprise, later acquired Sichuan Automobile Mustang, and today entered the scooter market within 50,000.
This is what it means to become a new energy company, recently Reading launched a new mango pro, priced at 40,000-60,000, equipped with a 35kW motor, equipped with a small capacity battery.
The low-end model has a range of 130km and a battery capacity of 11.5kWh, while the medium-end model has a range of 200km and a battery capacity of 17.28kWh.
From a technical point of view, it is a battery pack stuffed under the body in white, and the front axle has made an electric motor, which is so simple, theoretically there is no difference from the old scooter of that year.
Of course, there are upgrades, at least in design.
The biggest difference between the old scooter and the ordinary model is the different corporate background, the normal enterprise has a very strong technical reserve, can ensure the quality, safety, reliability and life, but also responsible for the products sold, there is a network with accessories and a complaint system.
The old scooters were basically a hammer deal, and they didn't care if they were sold.
At present, a large number of enterprises are pouring in, who can guarantee the integrity of product quality, service and sales system after 3 years? The pits of the fuel vehicle era are still in place, and the warranty services pledged by Infiniti, Borgward, and Qoros cannot guarantee the interests of consumers when the enterprise is in turmoil.
Not to mention this kind of hastily transformed brand new enterprises, rational analysis, these enterprises are not the traditional old scooter companies cloaked in new energy?
Whether it is the standard of the old scooter is not its production qualification and whether it can be licensed, but whether its quality, reliability, safety, and after-sales service system have reached the standards of first-line enterprises.
Although the Hongguang MINI is also an entry-level model, it is well-guaranteed in all aspects, but the few who came to the top are somewhat opportunistic.