Image source: Sina Variety Weibo
Wang Lihong's divorce incident set off waves, and the character image of the high-quality idol collapsed overnight!
On December 15, the well-known artist Wang Lihong officially announced that he had filed for divorce, and his 8-year married life came to an end.
Late at night on December 17, Wang Lihong's ex-wife Li Lianglei suddenly posted a long post on Weibo accusing Wang Lihong of marital infidelity, cold violence and other behaviors, and Wang Lihong's long-maintained "high-quality idol" image and personality collapsed instantly.
After the fermentation of the matter, not only did the netizens shout and be stunned, but its endorsement brand also quickly came forward to announce the termination of the endorsement.
At 1:22 a.m. on December 18, Infiniti quickly announced the termination of cooperation with Wang Lihong, who became a daily throwing spokesperson, with only 35 hours of endorsement.
Following Infiniti, on the morning of the 18th, many brands such as Shushulang and Zhou Dasheng Jewelry also announced the termination of cooperation with Wang Lihong.
Less than 2 days after the endorsement, Infiniti terminated its cooperation with Wang Lihong overnight
Late on the night of December 17, Wang Lihong's ex-wife Li Lianglei sent a long text accusing Wang Lihong of cheating in marriage.
The article begins with the following: Writing this letter was the most difficult decision I have ever made... Life is really not easy. I think that only by facing it with such courage and frankness can everything return to zero, and we can have our own chances of rebirth. I also hope that my sharing can bring you who are deeply involved in it or who are about to step into this journey to have some reflections.
The main contents include:
1. After marriage, Li Lianglei has been pregnant and had children. Wang Lihong hopes to have many children, Li Lianglei gave up work to have 3 children, Wang Lihong was absent from the child's upbringing process, and abandoned her after she gave birth to 3 children.
2. Before marriage, the two signed a prenuptial agreement, Wang Lihong transferred property after marriage in the name of Wang Lihong or Wang's mother in order to protect his property, Li Lianglei played multiple roles 24 hours a day, all year round, but has been suspected, humiliated and cold violence by Wang Lihong and his family.
3, Wang Lihong's private life is chaotic, marital infidelity, after the divorce incident was exposed, Wang Lihong gave the pot to her and Wang's mother, so that they carried all the public opinion and negative news.
In addition, Li Lianglei also wrote in the article that Wang Lihong hoped that she would not ruin her acting career, "I never wanted to do this, so I am also very heartbroken to endure until now, I need to go to this step." ”
As of press time, Wang Lihong has not responded to this matter.
Embarrassingly, at 14:00 on December 16, Infiniti had just officially announced that Wang Lihong had become the brand spokesperson.
Less than two hours after Li Lianglei posted thousands of words accusing Wang Lihong, Infiniti not only deleted the dynamics and likes related to Wang Lihong, but also announced the termination of the cooperation with Wang Lihong overnight.
At 1:22 a.m. on December 18, @Infiniti China issued a statement: Infiniti decided to terminate its partnership with Mr. Wang Lihong with immediate effect.
At present, the Weibo that officially announced Wang Lihong as a spokesperson on the 16th can no longer be viewed, and Wang Lihong has also been jokingly called the first Day-to-throw spokesperson by netizens, and the shortest spokesperson in history.
Just before that, Wang Lihong also attended the new generation QX60 conference held by Infiniti in Guangzhou on the 16th, which was also his first public appearance after announcing his divorce.
At the previous press conference, Infiniti officially announced Wang Lihong as the brand spokesperson:
As a representative of Infiniti's thousands of users, Wang Lihong, the king of Asian pop music, also has the same value pursuit as Infiniti. Drawing on the essence of Chinese and Western music cultures, he leads the music era with a very inclusive musical style and excellent singing and composing ability, while being enthusiastic about public welfare, making his talented image deeply rooted in the hearts of the people. This is highly consistent with Infiniti's brand values, and the cooperation between the two can be described as a matter of course. As a recognized creative talent in the music industry, Wang Lihong is based on modern Chinese music and has created many classic works full of oriental aesthetic charm from traditional oriental culture, which is similar to the unique temperament of "modern oriental luxury" displayed by the new generation of Infiniti QX60.
However, the brand endorsement lasted only 35 hours (less than 2 days) before it came to an abrupt end.
On the morning of the 18th, Wang Lihong, another brand of reading lang, also issued a statement, saying that "the cooperative relationship with Mr. Wang Lihong has been terminated." ”
At noon today, Shushulang also quickly announced a new spokesperson AI Xiaolang.
In addition, @Chow Tai Sang Jewelry Weibo said in a statement on December 18 that the advertising cooperation agreement between Chow Tai Sang Jewelry and Wang Lihong expired on November 30, 2021, and there will be no further cooperation.
However, it is not only these brands that "step on the thunder". In March this year, the lens company Jiangsu Hongchen Group Co., Ltd. (hereinafter referred to as "Hongchen Group") just signed a contract with Wang Lihong.
According to Beijing Business Daily, on March 20 this year, at the new product launch conference held at the headquarters of Hongchen Group, Hongchen Group released the annual new product "Hongchen Health Lens" and officially announced its new global spokesperson - Wang Lihong.
Talking about the reasons for choosing Wang Lihong as a spokesperson, the relevant person in charge of Hongchen Group at that time said that Wang Lihong is an all-round artist, a high-quality idol, a creative talent, and a Kochi scholar, he has too many "halos" and "labels", behind the success, on the one hand, Wang Lihong as a musician upholds the spirit of "craftsman".
Now, only 9 months after signing the contract, Wang Lihong has exposed the scandal. According to the official website of Hongchen Group, the company has a certain competitiveness in the lens market, the company was founded by the founder Zhang Gawen in 1985, is a collection of research and development, production and sales in one of the global high-quality lens suppliers, business throughout more than 50 countries and regions.
In terms of capital layout, Hongchen Group has not yet been listed, but the name of Hongchen Group has also appeared in the IPO market, and it is a large customer of the IPO company Vision New Materials.
He had been a spokesperson for Wahaha for 20 years, but was replaced overnight
Before the divorce storm, what had made Wang Lihong's fans indignant was probably replaced overnight for Wahaha, who had been speaking for 20 years.
Since 1998, Wang Lihong's endorsement of Wahaha has swept the market, because it is broadcast a lot, almost everyone will hum a few words: love you is equal to love yourself, Wahaha mineral water! Along with Wang Lihong's advertising and music, Wahaha has also grown into a household name.
Image source: Wang Lihong Weibo
It is understood that after Zong Fuli went to the director of the Wahaha brand public relations department in 2018, Wahaha stopped cooperating with Wang Lihong. And this action is contrary to the ideas of Wahaha founder Zong Qinghou.
Zong Qinghou once said that when he accepted Wahaha endorsement, Wang Lihong was still a newcomer, and Wahaha was his first endorsement in the mainland, "We contributed to his growth, and he also contributed to the sales of our products." There are rumors that Wang Lihong and Wahaha have never raised endorsement fees in the 20 years of cooperation, Zong Qinghou said that Wang Lihong has more feelings for Wahaha, advertising to others has been very expensive, "but it is still cheaper to do it for us."
In 2018, When Wahaha's successor Zong Fuli was asked in a show how to view Wang Lihong, the spokesperson of Wahaha Pure Water for 20 years, he bluntly said that he did not like Wang Lihong and did not like this packaging. As for the reason for replacing the spokesperson, it is that Wang Lihong is old and has aesthetic fatigue. As soon as this remark came out, it was sent to the hot search, which caused many netizens to complain.
And now, Wang Lihong "set up a collapsed house", many netizens are jokingly saying that the whole network owes Zong Fuli an apology, and many netizens comment that Wahaha's new vice chairman and general manager Zong Fuli "has vision".
Wang Lihong's four enterprises, in July to test the water live broadcast effect is not good
Public information shows that there are currently 4 enterprises under Wang Lihong's name. Among them, the legal representatives of Hongsheng Culture Co., Ltd. and Xidong Music (Shanghai) Co., Ltd. are Wang Lihong. In addition, he also serves as the chairman of Jiangsu Long's Heiress Costume Culture and Creative Development Co., Ltd. and the supervisor of Firepower Full Development Commercial (Shanghai) Co., Ltd.
All kinds of evidence suggest that Wang Lihong and Li Lianglei's divorce does not look like a temporary intention.
According to the enterprise investigation app, Wang Lihong and Li Lianglei have no commercial association, and at present, Wang Lihong's four enterprises are related to 2 in the mainland, namely Xidong Music (Shanghai) Co., Ltd. and Jiangsu Long's Heirs Costume Culture and Creative Development Co., Ltd. In addition, Wang Lihong is associated with a software called Yuexue, which is operated by Kick Shake Culture Brokerage (Shanghai) Co., Ltd. In 2020, Wang Lihong's company Xidong Music withdrew from the company's shareholders.
As one of the most talented singers in the Chinese music industry, the 45-year-old Wang Lihong has received little negative news since his debut. Since his marriage, he has appeared in the public eye less and less, and most millennials and even Gen Z people have not paid much attention to him.
In July this year, Wang Lihong tested the water live broadcast, and made his live broadcast debut on Douyin, but he did not expect that the first to send him to the hot search was his face full of big beard.
It is reported that Wang Lihong's live broadcast is to sell classes. The courses he sells are divided into two types, the first is the singing skills taught by Wang Lihong himself, which costs 1699 yuan a month; the second is the writing skills taught by Fang Wenshan himself, and the tuition fee for one month is also 1699 yuan.
Wang Lihong promised on the spot that if the number of orders reached 3,000, he would shave his beard on the spot. Fans expect Wang Lihong to return to the peak of his appearance, quickly shave his beard, and then place orders to support, the number of viewers in the live broadcast room once exceeded 680,000, and the cumulative number of viewers reached 12.32 million.
However, due to the fact that the course is too expensive, the number of orders is not too large. The average stay time of the audience was only 2 minutes, and the two courses sold 576 and 50 pieces respectively, with a total sales price of 1.17 million yuan. But there is still a big gap between the 3,000 pieces that Wang Lihong's team hopes.
In addition, according to Taiwan media, Wang Lihong has two extraordinarily large commercial performances this year, one is next Wednesday's Asian music festival, and the other is the Changsha New Year's Eve party, if Wang Lihong does not respond, both commercial performances are estimated to be cool.
Taiwan media tried to contact Wang Lihong and his agent, but neither of them responded, and it was speculated that they were performing public relations in the sandbox.
After Wang Lihong and Li Lianglei divorced, it was exposed that they had 700 million family properties, and now Taiwan media count That Wang Lihong's income in 2021 is nearly 50 million (210 million Taiwan dollars), and if the next two commercial performances are attended as scheduled, the income is far more than this number.
The higher the income, the higher the responsibility, and in the face of the image crisis, the Taiwan media believes that Wang Lihong will be claimed by the merchant.
Red Star News commented today that business and market reactions are the most sensitive, and the decision makers behind them are often able to make judgments from complex situations and make decisions quickly. Behind the termination of the contract is a true and powerful mainstream value judgment, and the power of this value can be clearly felt through similar events in the past.
He also said that the "collapse of idols" and "the dissolution of myths", which are specific to the individual, are no longer enough to produce a sense of shock. I hope that there will be a rational and in-depth discussion to remove the impetuous atmosphere created by this kind of divorce topic. If you can gradually get answers and consensus in the discussion, then there will be more people in the future, not to use the speech on the divorce incident of public figures to pour their inner blocks, but to use their own clear judgment to insist on what they should insist on and give up what they should give up.
(Titanium Media APP Editor Liu Dafang Comprehensive Daily Economic News, 21st Century Business Herald, China Fund News, Red Star News, etc.)