According to reports, Wang Lihong, who has been debuting for 26 years, is worth about NT$3 billion (equivalent to about 680 million yuan).
Text | Shen Lin
Remember that two days ago, Wang Lihong responded to the divorce news and said that his private life is very simple and simple, and he pleaded with the outside world to give privacy and space and not to disturb his family.
At that time, everyone thought it was just an ordinary divorce.
On the evening of December 17, Wang Lihong's ex-wife Li Lianglei posted a long article on Weibo exposing Wang Lihong's "simple" and "simple" private life, accusing Wang Lihong of cheating, transferring property, cold violence, and chaotic private life.
Worthy of being a graduate of Columbia University, a long article has logic and a high degree of factual reasoning, and after reading it, I have a subversive understanding of Wang Lihong, a "quality idol".
A few hours later, at 1:22 a.m. today (18th), infiniti, a luxury car brand, announced the termination of its partnership with Wang Lihong, which was only 35 hours after the official announcement that Wang Lihong officially became its spokesperson. Other brands have also announced the termination of cooperation with Wang Lihong.
In addition, according to the melon-eating masses, Jay Chou took Wang Lihong at the first time in ig. Wang Lihong suspected of wanting to blackmail Jay Chou on Weibo, but pulled the wrong person.
1
The day before Li Lianglei hammered Wang Lihong, on December 16, Infiniti just officially announced that Wang Lihong became its brand spokesperson. On the same day, Wang Lihong also completed his first public appearance after his divorce.
Infiniti praised it for "leading the trend of the music era, enthusiastic about public welfare undertakings, and its talented image deeply rooted in the hearts of the people", and soon after the words landed, they were punched in the face by Li Lianglei.
The brand's previous spokesperson is Wu Xiubo, and I have to say that the operation of terminating the contract late last night is still very sophisticated.
In addition to Infiniti, lens company Jiangsu Hongchen Group Co., Ltd. also signed a contract with Wang Lihong not long ago, which is the global spokesperson for new products, and the company's business covers more than 50 countries and regions.
At that time, the public relations team said that Wang Lihong was an all-round artist, a high-quality idol, a creative talent, and a Kochi scholar, who had too many "halos" and "labels".
Indeed, coming from a Kochi family, his family was a famous student, and he was also a high-achieving student at the Berklee College of Music, good at a variety of instruments, and also wrote many popular Chinese songs, he was an idol of thousands of girls at that time. After marriage, he did not less package, love the family and love the children of good men set up a light car familiar road.
In fact, there are times when the horse's feet are exposed. One year, Wang Lihong po out of the family portrait, at that time there were netizens pointed out that Li Lianglei was in the later stage of p, this family portrait was faked in many places, but unfortunately, at that time, Wang Lihong's reputation as a high-quality idol was deeply rooted in the hearts of the people, and he consistently denied these rumors, so not many people believed it. It wasn't until his ex-wife was willing to stand up that he finally revealed his true face.
The star personnel collapses, and the brand naturally has to get rid of the relationship at the first time.
In addition to Infiniti, on December 18, Reading Lang Education Technology said on the official Weibo that Reading Lang had terminated its partnership with Wang Lihong. Previously, the two sides had cooperated for up to 2 years.
On December 18, Chow Tai Sang Jewelry's official Weibo issued a statement saying that the advertising cooperation agreement between Chow Tai Sang Jewelry and Wang Lihong expired on November 30, 2021, and there will be no further cooperation.
2
Wang Lihong overturned, and the biggest winner of this wave is probably Zong Fuli.
In 2018, when she was the head of the Wahaha brand public relations department, Zong Fuli stopped working with Wang Lihong.
Two years ago, in an interview, she was asked what she thought of Wang Lihong, the spokesperson for Wahaha Pure Water for 20 years, and first bluntly said that she did not like Wang Lihong, nor did she like this packaging.
After answering the reason, Zong Fuli first hesitated: "Can I say it?" It hurts too much to say. Later, she said bluntly that it was because Wang Lihong was older, and from the perspective of consumers, she felt that there was "aesthetic fatigue".
At that time, Zong Fuli, who suspected that Wang Lihong was too old to replace the spokesperson, was not less criticized by netizens.
It has been rumored that it is because of the love of the little princess Zong Fuli that Wang Lihong has served as the spokesperson of Wahaha for 20 years. Therefore, after Wang Lihong overturned the car this time, many netizens speculated that the little princess may know what to take off the powder and step back, but it is not easy to say the excuse.
There are also netizens who praise Zong Fuli for having foresight and "having vision", these discussions have sent Zong Fuli to the hot search, and then earned a wave of cheers for Wahaha, and the publicity opportunity in vain is not earned?
However, other affected companies also have the opportunity to recover their losses. Industry insiders revealed that as celebrity endorsements have become more uncontrollable in recent years, they will consider adding certain "moral clauses" before endorsements or shooting.
According to the Civil Code, if there is a relevant agreement between the two parties in the contract or if the star party seriously breaches the contract, the brand party may claim a certain percentage of liquidated damages.
3
According to Taiwan media reports, Wang Lihong, who has been debuting for 26 years, is worth about NT$3 billion (equivalent to about 680 million yuan). It is reported that Wang Lihong and Li Lianglei originally registered their marriage in the United States, and the regulations on the distribution of divorced property in various states in the United States will be different, but most of them will require equal division of property.
However, in the long article, Li Lianglei accused Wang Lihong of notarizing his premarital property insufficiently, and that his property after marriage was also transferred cleanly, and he was suspected of being dissatisfied with the distribution of property.
According to the Tianyancha App, Wang Lihong is currently associated with 3 companies in the mainland, namely Xidong Music (Shanghai) Co., Ltd., Firepower Full Development Commercial (Shanghai) Co., Ltd. and Jiangsu Long's Heirs Costume Culture and Creative Development Co., Ltd.
The author found that at present, Li Lianglei still serves as the executive director and legal representative of Firepower Full Development Commercial (Shanghai) Co., Ltd. with a registered capital of 1 million yuan, and Wang Lihong is a supervisor.
In addition, in July this year, Wang Lihong also tested the water live with goods, but the goods did not sell a few pieces, and his beard without trimming was the first to go out of the circle.
Fans have left messages, hoping that he will shave off his beard quickly. So Wang Lihong promised that the number of orders reached 3,000, and he would shave his beard on the spot.
What does Wang Lihong sell? It's his knowledge paid courses, which are expensive.
The course is divided into two types, the first is the singing skills taught by Wang Lihong himself, which costs 1699 yuan a month; the second is the writing skills taught by Fang Wenshan himself, and the tuition fee for one month is also 1699 yuan.
At first, the number of orders was not large, but after Wang Lihong promised to shave his beard to promote sales, fans placed orders to support.
According to the data released by himself, in this 71-minute live broadcast, a total of 3450 lessons were sold, and the live GMV (transaction amount) was 5.8616 million yuan.
However, according to the statistics of other institutions, after deducting unpaid or returned goods, the GMV of this live broadcast is 1.2284 million yuan.
And now, Wang Lihong, who is plagued by scandals, is afraid that even the commercial value of selling courses will disappear.
Comprehensively sorted out from 21 financial exchanges, upstream news, daily economic news, etc
All platform manuscripts of Xinmin Weekly shall not be reproduced, published, adapted, or other acts related to the copyright of Xinmin Weekly without formal authorization.