BMW Group upgraded its China strategy, and the proportion of electric vehicle sales in China will increase to 1/4 in 2025

Blue Whale Motor, December 17, BMW Group released the "home in China" as the theme of China strategic upgrade, the corporate strategy and China's development goals to maintain synergy, uphold the "China first" principle, in the new product development of the priority of the Needs of the Chinese market.

The BMW Group's Strategic Upgrade in China can be described by a string of "simple" numbers: "1" refers to the "China First" principle; "2" refers to the fact that both BMW and MINI brands are rooted in China; "3" refers to the firm transformation along the three directions of electrification, digitalization and sustainability; "4" refers to the four R&D and digital bases in Beijing, Shanghai, Shenyang and Nanjing; and "5" refers to the five BMW pure electric models that will be presented to Chinese customers in 2022; " "2025" represents the "new generation" models that will arrive in 2025; "200 million" and "1.5" represent bmw group carbon reduction targets to 2030 and commitment to the 1.5 degree temperature control target of the Paris Agreement, respectively.

In order to maintain the same progress with the market, BMW BMW's electrification and digital transformation in China continue to accelerate. BMW plans to launch five pure electric models to the Chinese market in 2022, including iX, i4, pure electric 3 series, pure electric i7 and so on. Peter, GLOBAL FINANCE DIRECTOR OF BMW GROUP, said, "In 2022, the BMW Group will open three new or upgraded plants in Shenyang and Zhangjiagang, and put into production the second BMW pure electric vehicle in Shenyang, the Pure Electric 3 Series, further enhancing China's position as one of the three major new energy vehicle production bases of the BMW Group in the world. ”

At the same time, the BMW Group will release a "new generation" model in 2025, which will run through the product life cycle through the newly designed software architecture, electric drive system and power battery. In the development process, the demand of the Chinese market will always be in the first place, and the principle of "China first" will be implemented, and by 2025, the proportion of BMW Group's sales in the Chinese pure electric vehicle market is planned to increase to 1/4.