Recently, Gaz Auto released Volkswagen's global sales data this year, and it can be seen from the data that Volkswagen's sales around the world have plummeted sharply.
In Western Europe, Volkswagen's sales plunged 29.3%, Central and Eastern Europe plunged 41%, North America fell 7.4%, South Malaysia fell 24.9%, China fell 38%, and globally, Volkswagen's sales plunged 31% in November this year.
Many people say that this is the impact of chips, because of the lack of chips, but is it only Volkswagen that wants to purchase chips? For comparison, Toyota's global sales from January to August 2021 were 7211559 units, up 25.1% from the same period last year. Compared with Volkswagen's sales in the same period, Toyota Motor is about 1 million units higher, so Toyota motor will be the world sales champion this year without surprise.
Volkswagen's sales crash are not just caused by a shortage of chips.
Because of the China Insurance Research Institute incident, Volkswagen has experienced a crisis of trust in the minds of domestic consumers, which has greatly affected Volkswagen's sales in China. You know, China is Volkswagen's largest single market in the world, Chinese almost bought almost half of Volkswagen's global sales, so the decline in sales in the Chinese market will seriously affect Volkswagen's global sales, for which Volkswagen will also replace the candidate for Volkswagen China CEO, the original Volkswagen China CEO Feng Sihan will leave early next year.
In addition, Volkswagen in the electrification of the transformation is slower, but also an important reason for the decline in Volkswagen sales, Volkswagen is not like Toyota, has a relatively perfect hybrid car technology, Volkswagen's technology accumulation is mainly concentrated in pure fuel vehicles, until this year Volkswagen launched an ID series based on the pure electric platform to create, but the ID series after the advent of the sales has been difficult to meet expectations, at the same time, BYD Great Wall Changan Chery and other independent brands have launched plug-in hybrid models, their emergence will, With lower fuel consumption, it can enjoy new energy subsidies, can be on the green card, better driving experience, higher configuration, lower price and so on, forming a dimensionality reduction blow to the same level of joint venture models.
Before there are jackals and then there are tigers and leopards, is the real situation of Volkswagen, as the domestic car buyers are getting younger and younger, Volkswagen's brand belief will no longer be as appealing as before, Volkswagen's sales plunge may be just the beginning.