Text/Youyu Review/Zhang Ziyang Correction/Zhiqiu
After the advent of the smart phone era, many mobile phone giants fell under the terrifying waves of the times, such as Gionee, Meitu, Hammer and so on.
There may be many people who think that these mobile phone manufacturers are too niche to decline, but it should be noted that there are many such manufacturers, even including the world's first Android brand HTC.
On December 13, IT Home news, once popular HTC mobile phones around the world, has now been unable to find a store. Not only that, but it can be seen on the official website of the Chinese mainland that the website only sells two types of devices: blockchain smartphones and VIVE virtual reality headsets.
However, it should be noted that after clicking "blockchain smartphone" on the official website of HTC Chinese mainland, the website will jump to the official website of HTC USA.
In addition, on the major domestic e-commerce platforms, the flagship stores of HTC mobile phones have also been closed. It can be seen that HTC no longer sells mobile phone products Chinese mainland.
Nowadays, when it comes to HTC, young people may feel very strange, but in fact, HTC was also the "overlord" in the global smartphone field. According to public information, HTC was established in 1997, and in the early stage of development, it mainly did OEM work for handheld computer manufacturers.
Although the foundry business has done well, HTC has not only done foundry business, but has taken the initiative to develop a handheld computer with telephone effect.
With this avant-garde new product, HTC quickly gained popularity in the industry and attracted the attention of Microsoft. In 2002, Microsoft and HTC reached a cooperation to jointly launch the world's first PAD Phone equipped with Microsoft's mobile phone system.
In the smartphone market in 2003, Microsoft's mobile operating system accounted for 22% of the market share, ranking second in the world. HTC has also benefited from this to further enhance its market position.
When the android system gradually overwhelmed Microsoft, HTC was very lucky to get the favor of Android, and successfully released the world's first mobile phone equipped with Android system in 2008 - HT G1, a stylish appearance coupled with novel features, so that HTC mobile phones all the way to singing.
Because there were few competitors at that time and the iteration speed of HTC mobile phones was fast, HTC naturally became the world's first Android brand. Today, the Android system has become the world's largest smartphone operating system, but HTC has fallen, why is this? In the author's opinion, there are two main reasons for the decline of HTC.
On the one hand, one lawsuit after another disrupted HTC's pace;
In the process of HTC's triumphant progress, the gains and losses of one city and one pool were covered up by a burst of cheers. In 2009, a company called IPcom sued HTC in Germany for infringement of its patent rights and demanded a ban on its sales in Germany, which ended with HTC losing the German market.
At that time, who could have imagined that this lawsuit was just the beginning, in 2011, HTC was sued by Apple for "infringing 20 patents", and HTC also failed in this lawsuit and lost the US market.
Since then, HTC has been sued by Nokia, Nichia Chemical and other companies, and has successively withdrawn from overseas markets such as Brazil and South Korea. Because it never paid attention to the Chinese market, and it was gradually defeated in overseas markets, HTC could only decline day by day.
On the other hand, HTC only blindly "moves itself" when making mobile phones;
In addition to the successive lawsuits that disrupted HTC's development, HTC only blindly moved itself when making mobile phones, which is also one of the reasons for its decline.
Perhaps because the early development was too smooth, HTC slowly lost its sense of crisis. In the face of changes in the smartphone market, HTC is always half a beat slower and cannot keep up with the trend at the first time.
When Huami OV has launched Liu Haiping and WaterDrop Screen mobile phones, HTC still insists on launching conventionally designed mobile phone products. Not only that, in the case of the lack of competitiveness of the product, the price of HTC still remains "high and cold", and the domestic smartphone market at this time has begun to take the cost performance as the main selling point.
All in all, HTC's mobile phone products can be said to be less valuable than the top, too expensive than the bottom, in such a situation, consumers naturally will not pay, and finally HTC went into decline.