When the times leave behind, never say hello.
On December 13, HTC Chinese mainland removed all mobile phones from its official website, and the HTC mobile phone Tmall flagship store and the Jingdong flagship store have been closed, leaving only VR devices and blockchain-related services.
As the first entrant of smart phones, HTC has released the world's first commercial Android mobile phone HTC G1, the peak of the mobile phone market share is second only to Apple, the market value was as high as 200 billion yuan, and it is also the first major opponent that Apple has publicly acknowledged.
Now the iPhone 13 series is selling in full swing, helping Apple to win the top spot in the domestic smartphone market in October and November, and once again return to the first throne of domestic sales. As early as 2013, HTC's global mobile phone market share was less than 2%, lingering for all these years, and finally there was not even an official statement, and it silently removed HTC mobile phones.
Apple and HTC, the pair of mobile phone kings side by side ten years ago, ten years later, Apple is still the king, HTC is dying, what did Apple do right, what did HTC do wrong?
First of all, let's talk about HTC, just in response to the old saying "its rise and fall, its death is also sudden", from prosperity to decline, HTC is taking the same road, but in the tide of smart phones, it has gradually lost the recognition of the market and consumers. Specifically, HTC's decline is caused by many factors, including product line chaos, lack of core technology patents, poor integration of supply chains, and neglect of the mainland market.
On the other hand, Apple has always carried out a road to the end, without Jobs, the iPhone is still sold to the wind under Cook's management, perfectly avoiding all the pits of HTC. Compared with HTC's machine sea strategy, Apple's mobile phone product line is very clear.
The iPhone is released once a year, one serie at a time, although every year will be spit on "nibbling on the old book", "ugly appearance", "performance squeeze toothpaste", but there are still countless people every year "mouth and body integrity" to snap up the iPhone.
Apple's success can be summed up in one sentence, starting from appearance, obsessed with interaction, loyal to ecology, and successful in operation. It is through this four-step, interlocking step that it has gradually grown into the world's most valuable company.
In 2013, some people said that the only one who can beat Apple is Apple. This statement may still hold true in 2021 and even the next decade. How strong is Apple's position? Add bangs to the iPhone, someone buys, adds bangs to the MacBook Pro, someone buys, cancels the gift of headphone charging heads, etc., or someone buys.
Take not long ago Apple first on the shelves of gallium nitride charger, Apple is the industry's late entry into gallium nitride fast charging, as early as 2020 there are 10 mobile phone manufacturers launched 18 ganium nitride fast charging, including Huawei, millet, OPPO, Samsung, realme, etc., and more third-party digital brand Greenlink in the first half of 2021 launched a 100W gallium nitride four-mouth fast charge, riding on the east wind of Apple digital family barrel, with hard-core performance and people-friendly prices, sales on major platforms are hot.
Compared with the traditional fast charge, gallium nitride charger has the advantages of smaller size, higher power, lower heat, gallium nitride is also one of the typical representatives of the third generation of semiconductors standing at the current outlet, gallium nitride charger is undoubtedly a new trend in the future, Apple also knows this, but it is still not hurried, slowly into the game. Why? Because its mobile phones, notebooks, and computers are irreplaceable in the short term, the main parts are done well, and the development of peripheral products is naturally not a problem, and there is no need to compete with people.
Nowadays, the mobile phone market competition has become white-hot, Apple, Samsung, Millet, Huawei, OPPO, VIVO several giants scuffle, "other" share of HTC continues to consume is only miserable to accompany the run, this time exit, it is estimated that it is determined to completely abandon the mobile phone business.
As a former HTC user and now an iPhone user, the author is still quite emotional, and the symbol of another era memory has disappeared.
Have you ever used an HTC phone? Welcome to share your story in the comments section.~