Recently, SAIC-GM-Wuling announced its November sales, and the overall sales of its full range of models reached 193,000 units, ranking among the best among its own brands. Among them, I noticed Wuling Star, whose combined sales reached 15,603 units in November. Since its listing in mid-September, Wuling Xingchen's sales have increased all the way, becoming a "dark horse" in the SUV market within 100,000 yuan. Of course, there are many people watching now, what are the competitiveness of Wuling Stars? Let's take a look at them one by one.
As a brand new SUV, good looks are the "stepping stones" of sales. Wuling Xingchen adopts the design of "wing movement aesthetics", the overall design is simple and stylish, and it has a strong sense. For example, in terms of details, the front grille has two slender chrome decorative strips, arranged on both sides of the logo like flying wings, which is very recognizable.
In terms of other details, Wuling Xingchen adopts a two-color treatment in the window frame, wheel arch and rearview mirror, decorative nameplate, and the side skirt position is also decorated with chrome strips. With a simple style and careful detail design, Wuling Xingchen is competitive enough in terms of appearance.
At present, many new cars emphasize their young positioning, and the models of the same level that are more prominent in the design level are Changan Auchan X5 and Geely Binyue, which are also the targets of many young car owners with fashion design. Compared with the coupe design style of Changan Auchan X5 and Geely Binyue, the Wuling Stars line is more rigid and the sense of strength is more prominent.
If we position two cars by age, I think Wuling Star will be attractive to consumers aged 20-40, and the following two cars will be attractive to consumers aged 20-30. It can attract more age-level consumers, which is where Wuling Star is more attractive than its peers.
At the same time, in terms of color, Wuling Star also launched a high-level Morandi color theme for the most popular aesthetics at present, which is the "unique" existence in the current SUV of the same level. For example, the rain over azure car color, which is now loved by consumers, reflects the elegant and unobtrusive aesthetic characteristics.
The Interior of the Star Car not only adopts a new design, but also a large number of soft package materials also enhance the sense of grade in the car. Not only the sense of touch, the visual effect is also in place, the stars are also equipped with 256 colors of atmosphere lights, providing 4 theme modes such as forest / sea / air / wild, young people are fascinated, middle-aged people are happy. From the perspective of interior experience, the design and soft package material in the Star car have basically reached the level of the middle and upper reaches of this level.
The configuration is also the selling point of Wuling Star, which adopts a full LED light group, including LED headlights and spread-wing LED day running lights. At the same time, some models of Wuling Star also have panoramic image cameras, keyless entry for the front door, reversing radar and other configurations, which are very advantageous in the same price model.
The appearance configuration part, especially the LED headlight and LED daytime running light design is the most prominent, not only looks very scientific, but also with automatic opening and closing and delayed closing functions, which is also very helpful for the convenience of daily use.
Xingchen's medium and high-end cars are equipped with panoramic sunroofs, cruise control, automatic headlights, automatic air conditioning, and keyless start and electronic handbrakes are also equipped. The safety configuration is not sloppy, the tire compaction display, 6 airbags, 360-degree panoramic images are not absent, and it is comprehensive from the inside to the outside.
The most highlighted configuration here is the open intelligent ecosystem - Ling OS Lingxi System, which I have already interpreted in detail before. This system is a new in-vehicle multimedia system that integrates the resources of PATEO, Si Bi Chi, iFLYTEK and other companies. While traditional vehicles emphasize voice communication and mobile phone interconnection, the Ling OS Lingxi system can participate in a deeper communication attitude.
"Wuling Ling OS Lingxi System Interpretation Deep Interpretation of Tacit Understanding Between People and Cars"
Of course, at present, there are also new cars with intelligent interconnection in the same level. For example, Geely Binyue's medium and high-end models are equipped with a 12.3-inch central control screen with Geely Galaxy OS system. The advantage of this system is that the display effect and touch experience are excellent, but the voice control function is limited, and it cannot control hardware such as windows and wipers, and it cannot be multitasked. For example, you can continuously say: turn on the air conditioner, adjust the temperature to 20 degrees, the maximum airflow, open the main driving window, open the right rear window, open the sunroof, play music, etc., you can even say 10 instructions at the same time, the system can execute at the same time. This results in a smarter, more interactive experience.
In terms of ride comfort, Wuling Star has almost the strongest second row performance in its class. The 2750mm wheelbase makes the second row of seating space very spacious, the rear 520mm seat length is almost the strongest performance in the SUV market, while the rear backrest can also be adjusted at a wide range of angles. Combining these features, coupled with a fully upgraded seat foam, the ride comfort is "full score" performance.
In terms of material, Wuling Xingchen's seat is quilted with double stitching, which has a better fit. In addition to the advantages of the length of the rear seat cushions, the backrest angle can also be adjusted to 130°, and the comfort is very good. For rear passengers, long rides or occasional breaks, the back seat experience is great. At the same time, it is worth noting that Wuling Xingchen also has a flat rear floor, even if it is a three-person ride, it can have good comfort.
Of course, other SUVs of similar size can also be bought at this price point. For example, the Haval M6 and jetto X70 are both selling with large space. From the data comparison, Wuling Star still has an absolute advantage in wheelbase, representing the outstanding performance of the rear seat space.
In terms of the experience of the rear seats, the Haval M6 and Jetto X70 also have rear seat angle adjustment, but in terms of adjustment angle, it is not as big as Wuling Xingchen, if you want to pursue the ultimate comfort, it is not ideal. Of course, the rear of the 1.6T model of the Jetto X70 can also be moved back and forth, which can bring more flexible ride/storage performance, but the 1.6T model is more expensive and the cost performance is not outstanding.
For modern consumers, the power experience of new cars is equally important. Wuling Star is equipped with a 1.5T engine as standard and matches two gearboxes of 6MT/CVT. This 1.5T engine is the largest model used by SAIC-GM-Wuling, and the technology is very mature and the fuel economy is very good. The engine has a maximum power of 147 hp and a maximum torque of 250 Nm.
After several test drives and comparisons, the daily driving power of this engine is also enough to use, combined with the smooth characteristics of the CVT transmission, it can bring the owner a good driving experience.
The Wuling Star suspension structure is in the form of a front McPherson/rear torque beam, and some netizens will worry about its comfort. In fact, in contrast, the current popular SUVs, such as Changan CS35PLUS, Geely Binyue, Changan Auchan X5 and other models also use rear torque beam suspension, which is the most common chassis structure of the same level.
In order to further enhance driving pleasure and comfort, Wuling Star has also made a lot of optimizations in the chassis. For example, its front suspension adopts KONI FSD variable damping damping, which can provide the most appropriate damping damping feedback according to different sections of the road, bringing better comfort. At the same price, which uses KONI FSD shock absorption, Wuling Star is the only one.
Wuling Star Competitiveness Summary:
In this article, we understand the product characteristics of Wuling Star and see a more comprehensive performance compared to the same price model. For our domestic consumers, this more comprehensive performance is also in line with the characteristics of the market, and can adapt to more families. From the overall cost performance point of view, Wuling Star has been selling all the way from launch to date, indicating that more consumers care about comprehensive product strength and cost performance, and also reflects SAIC-GM-Wuling's grasp and understanding of the domestic automobile market.