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"Car Matrix" car evaluation: Beam Cars, great wall BMW joint venture brand, since the establishment of the company with 50% of the shares of both sides, although the official voice, but the MINI model will be produced by beam cars and pure electric models seem to have been hammered. Great Wall Motors, which has been muffled "making a fortune", seems to be less concerned about beam cars, only to bury its head in vigorously developing its own new energy brand Euler, and launched several "cat" series models in one go, but there has been little big action for the DOMESTIC CONSUMERS EXPECTED MINI domestic production.
As we all know, BMW and MINI two brands are independent, but MINI belongs to the BMW Group is an indisputable fact, for a long time BMW in China to achieve strong growth, more and more domestic models, with the price of the downward competitiveness is getting higher and higher, China's sales have become BMW's largest sales market in the world for consecutive years. On the other hand, the MINI brand due to the single model, personalized design and high price makes its sales in China extremely low, the market share is far less than BMW's share in China, but BMW has been "reluctant" MINI in China, after all, THE SALES OF MINI does not affect BMW's share in China, so its domestic process is very slow, until the emergence of the Great Wall joint venture company, under the fierce BMW to hand over the MINI brand to beam car domestic production, and the new model or have to change the name, it can be seen that BMW "endured pain cut love" It's not simply for sales.
The first model of the beam car has recently been exposed by the media, as a new generation of pure electric vehicles, the new car follows the design language of MINI, the styling design is still very cute, and the details seem to be different from the MINI, which is more capable and refined, it is certain that the new model must have a new name, and there is no news of what kind of powertrain the beam electric vehicle is equipped with. At the moment of vigorous development of new energy in China, although the first model of the beam has the shadow of MINI and the blessing of BMW technology, it is difficult to say whether the rapidly rising domestic independent models can leave it with a "tongtian avenue", at this stage, pure electric models are still at the "wandering" level, not like the current models with oil-electric hybrid and plug-in hybrid as the main powertrain to have more "summoning power", not to mention whether the first model of the beam can have a "lethal" price is still difficult to say, therefore, The development of Great Wall BMW joint venture brand beam vehicles in China still has a difficult and long process. Do you agree?