How many steps does it take to sell a car abroad?
If you follow the steps to stuff an elephant into a refrigerator, you only need to go through three steps: build the car, transport and deliver. This is undoubtedly the most ideal state, after all, three steps can expand the global market, is this not the dream of all car companies?
However, this dream is still very unrealistic at the moment, like letting an elephant into the refrigerator, and the above three steps are just to complete the process of displacement of the car. If you want a car to be legally sold in other countries, it is certainly a very complicated step, of course, which also includes the test of the vehicle itself.
First of all, the most basic demand must be that this car is legally produced in China, or even sold, otherwise it is a substandard product in China, how can it be exported to other countries on behalf of China? Then since you want to sell the car abroad, you need the corresponding marketing network, and for the car, you also have to build a perfect after-sales service channel.
You not only have to find buyers, but you also have to be accountable to them.
But legal production and sales is still not the biggest problem encountered in exporting a car, the real test is actually the car itself. Because the certification standards of different countries and regions are different, car companies must take into account factors such as emission standards, safety standards or special configurations when developing.
For example, China has 3C Compulsory Certification, while in eu countries it is called WVTA (Whole Vehicle Type Approval). You may be able to feel it just by looking at the name, but there is definitely a difference in the standards and contents of the two.
Although it feels like you can export a car overseas through three steps, I think the difficulty of achieving these three steps can only be experienced by those car companies that have really tried, of course, you can also ask about geometric cars directly.
Geometric C that goes abroad
Not long ago, Geometry's pure electric SUV Geometry C went out of the country and came to Israel.
In its flagship store in Tel Aviv, Geometry C not only welcomed the market, but also received a popularity from local consumers. On the first day of opening, the showroom was crowded with customers who came to inquire, and even until night fell, the store was still crowded.
Such a hot spectacle also allowed Geometry C to receive thousands of orders in the first week of listing, successfully opening the door to Israel.
As it happens, I recently borrowed a geometric C test drive. So if you revisit this geometric C with a model exported to overseas markets, what kind of new experience can it bring?
The battery life is real
For most of the countrymen, Israel is a relatively mysterious country. As a small Middle Eastern country with a small land area but 60% deserts, Israel highly recommends new energy models. Therefore, in this fiercely competitive market, the true endurance that represents the most basic quality of pure electric vehicles is particularly important.
Therefore, at the listing conference, Geometry set up a long-term measurement live broadcast link, and the whole live broadcast recorded geometry C driving from the mountains in northern Israel to the southernmost city of Eilat, a total of 435 kilometers. When it finally arrived in Eilat, the vehicle showed a range of 50 kilometers, exceeding the 460km specified by the WLTP, proving the endurance of the Geometric C.
Although I don't try to run the battery to the limit, my usage scenario will be closer to the daily life. The days of the test drive are basically used in the city, and the driving section is mainly urban expressways and urban roads, which must also include the test of the morning and evening peaks.
Fortunately, the temperature in Shanghai in early winter is more comfortable, the daytime temperature is above 10 °C, under this temperature condition, the average power consumption of the geometric C table reaches 13.4kWh/100km.
With the 70kWh battery pack equipped with the geometric C selected endurance version C550, the full battery life can almost reach 522km, which is very close to the performance of THEDC, and the endurance performance is very real.
Of course, if you want to achieve real endurance, it is inseparable from geometry C's excellent management of energy and battery.
First of all, in view of the problem of shortening the endurance of pure electric vehicle models at low temperatures, Geometry C is equipped with three major systems, including two-way intelligent heat pump air conditioning system, electric drive waste heat recovery system and battery intelligent temperature control management system.
Heat pump air conditioning can save more than half of heating energy consumption by recovering heat energy in the air. Therefore, when used in winter, the geometric C air conditioner will not only make the electricity heat, but also collect the heat energy in the air, thereby saving electricity consumption. In terms of data, it is expected to increase the endurance by 5% at the ambient temperature of 0 °C, and it can increase the endurance by 10% in the environment of -7 °C.
The electric drive waste heat recovery, as the name suggests, is to recycle the heat energy generated by the electric drive system and heat the battery pack. Because when the vehicle is driving, the motor itself will also heat up, and the geometry will heat the battery pack by using this part of the heat energy, so as to achieve the purpose of reducing the consumption of the battery itself, and the data can increase the cruising range by 4%.
As for the intelligent temperature control management system, this system can be said to be designed for extreme weather (-30 °C ~ 55 °C), especially in low temperature environments. By monitoring and regulating battery problems, the battery pack can work at the most suitable temperature. For Israel, where temperatures are hot all year round, the role of constant temperature is also crucial, which can ensure the safety of the battery pack at all times.
Of course, when the above three major systems are in operation, we should not be able to perceive it. The effect you can feel is that the vehicle's endurance does not seem to be strongly affected by the temperature like other pure electric vehicles. Even in winter, geometry C can still guarantee sufficient cruising range, and there will be no excessive endurance shrinkage.
Therefore, in Shanghai in winter, the endurance performance of geometric C is more comfortable.
Secondly, the geometry C is also equipped with the Bosch iBooster energy recovery system, which, together with the ESP HEV, can be close to 100% in braking energy recovery and can increase the endurance of up to 30% during driving. Even in the face of stop-and-go congestion, you don't have to worry about the rapid increase in power consumption.
Coupled with the convenient adjustment of the energy recovery force and driving mode of the geometric C, through the car control page card on the central control screen, you can quickly adjust between the three driving modes and the three energy recovery forces. So when facing different road conditions, I can also adjust the driving mode or energy recovery in time.
For example, when faced with congested road conditions, I prefer to use a combination of ECO+ and high recycling. In this mode, the geometry C can almost be driven with the logic of a single pedal, which not only reduces the movement of the right foot, but also brings longer endurance.
And the steering force of geometry C can also be adjusted, and you can set it according to your driving habits or scene. For example, I am used to driving sports models, so I am more accustomed to the calm turning feel. For some petite female owners, they may prefer light steering, which will make it easier for them to operate the model.
So for Geometry C, you can completely customize its driving experience according to your own needs, so that the car can adapt to you.
In addition, Geometry C also uses a fusion of VCU vehicle controller and BMS battery management system, these two names look very complicated, but the functions are easy to understand.
Geometry C's meter endurance is not only calculated based on the current remaining power, but also comprehensively calculated with reference to such as driving data and driving style, resulting in a real meter mileage closer to the actual use.
The feeling for me is that I will be more at ease. Because through the display you can probably know how many kilometers the remaining power can run, rather than need to go through your own estimates and experience to judge, so that you have a more accurate grasp of the vehicle's battery life information.
As a brand of Geely Automobile Group, another advantage of Geometric Auto is the intelligent experience, especially the GKUI intelligent ecosystem and the L2+ intelligent driver assistance system.
GKUI I think it does not need to be introduced, it is one of the most practical intelligent car systems in the same price range. Whether it's navigation, listening to songs, or even controlling the basic functions of the vehicle, sitting in the car of geometry C, you can achieve the function you want through voice interaction.
Of course, the L2+ intelligent driver assistance system equipped with Geometry C will undoubtedly allow Israeli consumers to experience the convenience and safety of the smart era. Especially when crossing the vast desert highway, the immutable scenery may cause sleepiness, and as long as you turn on the assisted driving, the safe journey will accompany you.
Geometry C is only the first step in geometry
For geometry brands, entering the Israeli market is the first step for the brand to enter the global market, and it is also the first attempt of Geely's new energy models.
Although Geely is not unfamiliar with the export of automobiles, with more than 4,000 sales outlets around the world and 60,000 models exported from January to July 21, which is Geely's achievement in overseas markets.
But the export of Geometric C is indeed Geely's first time in the field of new energy.
In the face of the wave of global electrification, the successful attempt of Geometry C has laid a solid foundation for Geely to continue to expand overseas markets. In the planning, in the next five years, Geely will export 25 intelligent new energy products to bring more overseas markets a travel experience that is in line with this era.
Perhaps in the near future, when we can travel abroad again, we will be riding on our own brand products.