In the context of "double carbon", various car companies have come up with the momentum of the arrow has left the bow, but during this period, Toyota Motor continues to be a strong hybrid overlord with a "conservative" attitude, and many people have made bold guesses about toyota's quiet behavior, but the parties do not speak, and no one has the right to speak.
Finally, on December 14, Toyota Motor, which has been silent for a long time in the transformation of this area, finally made a statement, and CEO Akio Toyoda personally came to a heart-to-heart speech to show the specific content of Toyota Motor's future carbon neutrality strategy, and unveiled 15 electric concept cars on the spot.
At the press conference, Toyota proposed two new concepts for future mobility products, namely: "carbon reduction vehicles" and "carbon neutral vehicles":
"Carbon-reducing vehicles" refer to vehicles that can reduce CO2 emissions. If the energy that drives the car is not green, then no matter what kind of electric vehicle can not make CO2 to zero, Toyota calls it a "carbon reduction car".
The other is a "carbon-neutral vehicle" that can make CO2 emissions zero. If the energy used is pure green energy, then even if the internal combustion engine is used, it is possible to achieve "carbon neutrality".
In order to achieve from the former to the latter, Toyota Motor brought the TOYOTA bZ pure electric exclusive series and a full range of BEV product lineup display at the scene, showing Toyota's point and surface planning for future travel.
From bZ pure electric series to BEV exclusive platform
According to the understanding, the bZ of the TOYOTA bZ pure electric exclusive series is the abbreviation of "beyond ZERO", which represents the value of Toyota's desire to achieve "beyond zero emissions" and is committed to the goal of reducing pollutants such as carbon dioxide emissions to zero.
For the bZ series models, Toyota has specially created an exclusive platform for BEV. The first product in the series was the bZ4X, previously developed in conjunction with SUBARU. At the same time, Toyota is further expanding the lineup of the bZ series. The drama product market wants every consumer to feel the driving pleasure of BEV.
By 2030, 30 pure electric models will be launched
According to the content of the press conference, Toyota plans to launch 30 BEV models in 2030, including passenger cars, commercial vehicles and other fields, and plans to reach 3.5 million pure electric models worldwide.
At the same time, the Lexus brand expects to achieve a full range of product lineups with electric versions for all its models by 2030, and achieve 100% BEV model sales in China, North America and Europe, reaching the goal of global sales of 1 million units. By 2035, 100% of the BEV models will be sold worldwide, which means that Lexus will become a new energy brand in the near future.
Invested 2 trillion yen in continuous battery research
In 1996, Toyota established PrimeEarth EVEnergy to continuously improve nickel-metal hydride battery technology; in 2003, it began to develop lithium-ion batteries; in 2008, the battery research department research department researched next-generation batteries such as all-solid-state batteries; in 2021, it established PrimePlanet Energy & Solutions to integrate the battery business; over the past 26 years, Toyota has invested nearly 1 trillion yen and produced more than 19 million batteries. Faced with the problem of new energy travel batteries, which is always the basis for travel, Toyota said it will increase its investment to 2 trillion yen for battery research and development. So in the field of batteries, what kind of unique skills will Toyota come up with in this transformation
At the end of Akio Toyoda's speech, he said that "the decision on what kind of car to choose is not in us, but in the market and consumers everywhere." We want to provide consumers with as many options as possible before the final correct route is clear. Through this sentence, The jianghu jun still wants to sigh the previous sentence "The person who knows the current affairs is a junjie", in the face of the rise of new forces, what kind of achievements can Toyota's transformation process bring, and then wait and see.