How does takeaway capture the stomachs of young consumers?

"Health" is regarded as the exclusive cause of middle-aged and elderly people is more and more accepted by the younger generation, since the "thermos cup in the goji berries" became popular, the way of health care of young people has received more and more attention. Recently, Meituan Takeaway meets the new consumption needs of young people and launches a special "Balanced Meal" theme in the "Balanced Meal" special session to open a healthy eating journey for takeaways.

According to the "2017-2022 China Health and Wellness Industry Market Development Status and Investment Prospect Forecast Report", the current average annual expenditure of each urban permanent resident is more than 1,000 yuan for health care, while the proportion of young people aged 18-35 is as high as 83.7%, and they are more pursuing convenience, health, delicious and so on.

For food merchants, if you want to grasp the stomach of today's consumers, doing "delicious" is only the basic skill, highly catering to their new eating habits is the key, healthy diet, nutritious, is the necessary self-cultivation in the minds of many people. Under this trend, more and more young people are beginning to pay attention to the rich combination of ingredients and healthy nutrition. The "Balanced Diet" theme session of the Meituan takeaway also invited experts from the National Nutrition and Health Research Institute to participate in the offline evaluation of the package and give scientific dietary suggestions that meet the nutritional needs of young people at present.

Experts said that the ratio of energy and energy-supply nutrient protein, fat and carbohydrate in the real kung fu package is more appropriate, which meets the basic nutritional needs of general white-collar workers, and can also increase the amount of vegetables in other meals. For the Yunhai cuisine package, experts said that there are many types of meat and vegetarian combinations, sufficient high-quality protein, and high soluble dietary fiber content.

In the post-epidemic era, the people have a deeper sense of the importance of physical health, and Meituan Takeaway is also actively playing its own role, opening up a healthier "good food light" together, and jointly boosting the takeaway industry to a higher level of health. (Poetry)

Source: Guangming Network