Ranked 7th in the country! Shijiazhuang takeaway orders grew rapidly

Under the current normalization trend of epidemic prevention and control, the Internet and digital economy have changed the development of the entire catering industry and provided new opportunities for the development of the catering economy. Catering merchants have accelerated the process of online and offline synchronous operations, and opened up a new consumption scenario of takeaway. Consumers' online consumption habits have gradually developed, which has promoted the new development of the "takeaway economy".

How has the food delivery market changed over the past year? Recently, Meituan Takeaway's "2021 Takeaway New Power City List" (hereinafter referred to as the "List") was released. The list shows that the year-on-year growth rate of takeaway in Shijiazhuang, Hebei Province, is the seventh in the country, of which the growth rate of non-food takeaways such as supermarkets, fresh food, and medicine has advanced to the top ten in the country. In the catering takeaway, Shijiazhuang hot pot growth rate is eye-catching. The development of the takeaway economy has brought the vitality of the Internet economy to the offline, helped revitalize the real economy, and demonstrated the new resilience and vitality of online consumption.

Shijiazhuang takeaway growth rate of the seventh in the country, the online economy continues to be hot

Since 2020, the number of takeaway users and orders across the country have maintained steady growth. In the list of cities with the highest year-on-year growth rate in the national order volume, Shijiazhuang in Hebei Province performed brightly, becoming the second fastest city in the northern provincial capital, showing a strong takeaway economic vitality.

In fact, since last year, the takeaway economy has long penetrated into the traditional dining range of meals, afternoon tea, and supper. Takeaway not only meets the dietary needs of consumers, but also meets the various needs of daily life such as fresh vegetables and fruits, daily hardware, digital books, pet mothers and babies, flowers and makeup, etc. through the takeaway platform. Among the cities with the highest growth rate of non-meal takeaway orders in the country, Shijiazhuang ranks ninth.

With the popularization of the instant consumption model of "mobile phone ordering, store delivery, and commodity hourly delivery", "everything to home" no longer stays in the imagination, and it is not just a patent of first-tier and new first-tier cities, but has become a common new normal of consumption.

Hot pot has become a new fashion for takeaway consumption, and the local chicken coop hot pot is the favorite of Shijiazhuang people

A small pot can hold everything in the world. Warm hot pot is a comfort in the cold winter, whether it is a meal of relatives and friends, or a person to eat, hot pot pins people's wishes for a better life.

Big data from Meituan shows that in online in-store catering, hot pot accounts for about 30% of the shares, which is the largest type of catering online. For every 10 food and beverage consumers, more than 4 choose hot pot. With the cultivation of people's takeaway consumption habits and the improvement of the quality of takeaway services for businesses, hot pot takeaway has gradually become popular.

Shijiazhuang is at the forefront of the new consumer trend of hot pot takeaway, and presents a strong localization characteristic. Local chicken coop hot pot and charcoal hot pot are the favorites of Shijiazhuang people. Shijiazhuang's local hot pot chicken takeaway orders occupy the third place in the country, and the charcoal hot pot and small hot pot occupy the seventh place in the country. Compared with eating in the store, Shijiazhuang's hot pot takeaway businesses have also played with different characteristics. Hot pot chicken from the pot to vegetables, with rice to sell set menus, while charcoal hot pot, small hot pot into "spicy hot", or even directly "send the pot to the door", after getting the takeaway to open the bag is shabu. With a sense of experience, convenience and taste, hot pot takeaway has become a unique consumer experience and a new trend of hot pot dining culture.

Reporter - Jiao Lili

Source: Shijiazhuang Daily