Communication is a very common term, nothing more than a process in which the source sends out a message, passes through the transmission channel, and reaches the audience.
Because there may be time and space gaps between the source and the audience, the means of communication are particularly important. In other words, if there are artificial settings in the transmission route or if there are natural obstacles, then the information disseminated cannot be complete and accurate from the source to the audience, and these obstacles are called "noise".
In the recent process of "Sima Nan vs Lenovo", there are many people who have artificially set up the "noise" and played some unexpected roles. Let's take two points and talk about the role of "noise" in the dissemination of public opinion.
At the beginning of the incident, on November 21 to be precise, Sima Nan sent a Weibo post: "Liu Chuanzhi's Female Secretary Summons".
In fact, Mr. Josmanan met Ms. Qiao Jian, who is currently the Senior Vice President, Chief Strategy Officer and Chief Marketing Officer of Lenovo Group, and is a member of lenovo Executive Committee (LEC), the senior management team of Lenovo Group. (Found in Baidu Encyclopedia) After he joined Lenovo, his initial position was Liu Chuanzhi's secretary (about 1990-1995), and Sima Nan did not call Qiao Jian "senior vice president", but "female secretary", taking the position more than 20 years ago, rather than the current position, calling Qiao Jian, which was quite joking.
In the blog post, Sima Nan also uses a number of suggestive words to describe the possible meeting, such as the following (in quotation marks is Sima Nan's original text):
"Spring smoke and rain, the posture is seductive" - the posture is seductive
"Of course, without seeing her, there is also an unspeakable subconscious, or the correctness of the Freud doctrine- the old string of hutongs is afraid that he will not have enough concentration, and he will not be able to see pear blossoms with rain since he was a child..." - pear blossoms with rain
"She is not Nanzi, and I am not the Most Holy Ancestor." ------------------------------------ Nanzi, by the Duchess of Weiling in the Spring and Autumn Period, the ancients called "beautiful and obscene"
"Even if it has the color of sable Zen, what does it have to do with me?" - The color of the mink cicada
It is also interesting that Sima Nan also posted a photo of a woman, which was juxtaposed with Liu Chuanzhi and Yang Yuanqing, although it was not called Qiao Jian, but the entire blog post was "female secretary". The summons of the "beautiful secretary" always made all the mortals think of it.
Later, there is a self-media "Elder Finance" to find out the original photo of Qiao Jian, you can compare it, Sima Nan Weibo posted in the photo is not a beauty, almost a face change, so that Qiao Jian from more than 50 years old back to 30 years old look, a high probability of ps. And the self-media said that this photo has not been on the Internet before, and the photo released by Sima Nan is the source, that is, Sima Nan PS this photo.
Later, Sima Nan's microblog was deleted or deleted on its own, and it could only be seen elsewhere anyway.
Sima Nan's Weibo picture
Web original picture
Group photo of Qiao Jian around 2017 (cropped)
"Female secretary", "seductive posture", after the fake photos of PS, this series of contents makes this content continue to greet three ways down, making people feel that the meeting associated with the appointment is "beauty plan" and "Hongmen banquet". At the beginning of the Lenovo incident, in addition to Liu Chuanzhi's annual salary of hundreds of millions of dollars, "female secretary appointment" is the biggest gimmick, which is "adding fuel to the fire" for detonating the network.
In the hype that triggers public opinion hotspots, sexual innuendo and sexual assault are what many audiences are happy to see, and it is easiest to engage the other party in the "next three ways", which is the easiest to stir up, and it is also the easiest to attack the opponent, so that the moral sense of the other party is gone.
Using "sexual assault" as a "noise" in the transmission process, adding oil and vinegar, distorting or confusing facts, can well achieve the desired spread effect.
As a digression, do readers remember Wu Yifan?
At that time, the victim "Du Meizhu" found a writer and posted an article on the Internet against Wu Yifan, making full use of this trick. At that time, a number of famous sentences in a text, "I am very big, you bear with it", "Wu Signature", etc., once it came out, it became a hot meme on the Internet, and many people were happy to spread such content, and there were good people who spread it themselves without spending money, and the scope of the event spread continuously until it could not end and could not be publicly treated. For Du Meizhu's accusations against himself in terms of sexual ability, Wu Yifan could not use facts to prove himself, and could only eat dumb losses and passively scold. Taking 10,000 steps back, even if Wu Yifan did not commit a crime, he could only become the "laughing stock" of countless people later. This is to put "sexual assault" as "noise" into the transmission process.
Cross-talk pays attention to "people have words, I have words".
After Sima Nan made a contribution, the opposite side also began to respond. It is not Lenovo that responds directly, but by a third party.
Sima Nan's works, in the end, often ended up "written at No. 8 Nanluoguxiang, Dongcheng District, Beijing", and there was a self-media "Financial Television Media" that took a video, on the one hand, No. 10 Nanluoguxiang, on the other hand, No. 6 Nanluoguxiang, and it was supposed to be No. 8 in the middle, but there was a public toilet there.
Finally, the video uses Sima Nan's address as the reason for the falsification, and asks Sima Nan's article that even the address is fake, can't the article be fake?
Later, some people also released photos, explaining that the location of the toilet was "next to No. 8 Nanluoguxiang". Because the author is not in Beijing after all, I can't see which of these two pictures is ps, so there are doubts here.
But in any case, in response to this matter, Sima Nan himself did not come out to explain or refute, and "Sima Nan No. 8 public toilet" has also become a hot word on Weibo, and No. 8 Nanluoguxiang has received wave after wave of video shooters.
For the entire public opinion event of Sima Nan vs Lenovo, the "Sima Nan No. 8 Public Toilet" is obviously a "noise" artificially added in the process of transmission.
The emergence of this "noise", especially the "toilet writing" incident, has become a dramatic scene in the entire public opinion struggle, making the originally unserious debate and personal attacks on each other more intense, more like a "farce" than rotten.
Maybe this situation, for lenovo, is also the result they want to get. On a relatively serious topic, such an abrupt "noise" from The side of the side is not only to add to the atmosphere of joy and embarrassment, but also to have a bit of the meaning of encircling Wei and saving Zhao: the wind of public opinion is there, if you do not occupy, others will occupy; if you do not fight back, the opponent's combined fist will continue to attack.
Now it seems that the craze for this matter has slowly subsided. In the case of insufficient grasp of the materials on the incident, the author feels that it is best to be a melon eater. However, for the external performance of the public opinion war, but really eye-opening, perhaps in the absence of official intervention in the context, Sima Nan and Lenovo this public opinion attack and defense can almost be regarded as the most mobilized resources in recent years, the most wonderful performance of a big scene, as for the follow-up, it is worth slowly observing, slowly reminiscing.