Xu Lei, Yu Liang, Yu Yongfu, and Yang Yuanqing took the throne and enlightened: it is difficult for executives of large companies to be

Today, JD Group announced that Xu Lei, president of JD Group, is the CEO of JD Group.

This arm is tattooed with "nothing to be afraid of", like music, pursue niche fashion goods, and angular Beijing grandfathers.

From being responsible for group sales - "two into the palace" - CMO - rotating CEO, and now the group CEO, finally step by step, and finally grasped the core power of JD.com.

There was a master who calculated Xu Lei's fate, saying that his life was not good or bad, and every time he reached a certain career height, he would definitely go down vertically, but then pulled out a new height through hard work.

The first half of Xu Lei's life was said to have been said by the master.

It is said that the employees of large companies are easy to do, but the executives are difficult, and it is not easy to look back on Xu Lei's years.

Take the adjustment of Jingdong's organizational structure at the end of 2018, although Xu Lei was pushed to the front of the stage in advance, the problems in front of him at that time were very huge.

It is necessary to unite the old comrades of Jingdong and promote new ideas; it is also necessary to prevent excessive force and be put on the hat of vigorously "de-easternization", so as to be eaten back by power; but also to use a distinct personal style to grab the eyeballs of gossipers and save the positive image lost by Jingdong...

More than three years have passed, and the retail business has grown rapidly year after year; the stock price has risen by more than 300% from the "trough" in 2018...

In the context of the intensification of the Internet "anti-monopoly" last year and the slogan of "industrial rejuvenation of the country", Jingdong took the lead in saying that it was a "new type of entity enterprise".

The time keeper is Junjie, which at least makes JD.com invincible in the strategy and slogan of the next few years in the post-e-commerce era.

Many facts have proved that Xu Lei is still the most worthy of Liu Qiangdong's trust in Beijing's "old cannon" and brother, and the spring of 2022, which is not warm, can be described as a spring for him.

But for Ali Yu Yongfu, Vanke Yuliang and Lenovo Yang Yuanqing, the taste of spring is very bitter, and even they can feel a little cold wind.

First and foremost is Yu Liang, a 57-year-old man who has rarely softened his waist, apologized to 520,000 shareholders for the 45.7% year-on-year decline in net profit at Vanke's 2021 annual results conference held on the last day of last month.

On the same day, Yang Yuanqing, who took a salary of 168 million yuan last year, pulled out a heavy money bag and sent an internal letter saying that he would take out 80 million yuan as a long-term incentive bonus to send to front-line employees to help them overcome various difficulties caused by the epidemic and other factors.

Earlier, Ali reported the news of layoffs, and according to 36Kr, the focus of the layoffs fell on the local life sector, including Hungry, Word of Mouth and Fliggy. 、

And Yu Yongfu is the new head of this hard-hit area.

As corporate executives, in high positions, they enjoy a lot of power in the company, and use this scepter of power to complete the merits and fame that ordinary people cannot obtain.

But at the same time, they also had to withstand the cold wind blowing from above.

Because if a giant ship hits a rock, the tip of the crusade will not be pointed at the ordinary crew who obeys the order, but only at the captain who gives the order.

This is not Yu Liang's first apology.

Since Vanke's listing, there have been three net profit declines, the first in 1995, the second in 2008, and the third this year.

At the time of the second decline, Yu Liang was only the president of Vanke, and he attended the 2008 shareholders' meeting with Wang Shi, when he apologized on behalf of the management.

After that, Yu Liang understood a very popular truth: usually good students who fall behind in the exam will be criticized, while students with poor grades will be praised for scoring 10 points higher.

Yang Yuanqing is not the first time to take money out, as early as 2012 and 2015, he set up a "Yuanqing Special Award" at Lenovo, took out 20 million bonuses for tens of thousands of employees to divide, and in 2015, when Lenovo lost $128 million, he also gave up the annual bonus.

Creating profits is one of the values of executives, and it is even more difficult to become a qualified professional manager.

In 1994, the Dispute between Junwan and Wan was staged, Yu Liang flew to Hainan Island alone to seek 1.1% support from Wen Zhe, the boss of Hainan Securities; in 2008, Wang Shi was criticized by public opinion for the "donation gate" incident, and Yu Liang personally handled the crisis, flying 28 times in a year to Sichuan to do the aftermath.

It was also in this year that a magazine published a photo of Yu Liang's big belly, saying that he was a less dedicated leader.

Yu Liang set a weight loss goal after seeing it, and three years later he reappeared under the magnesium lamp, and has changed from a middle-aged Fafu man to a man like Wang Shi.

A few years before he took Vanke in pursuit of rejuvenation, he also did a crazy thing to please young people - tattoos.

It is hard to imagine that an old man over half a hundred years old would engrave on his body a mark that does not match his age and identity.

Yang Yuanqing took Lenovo PC to fight several price battles in 1996, turning the 10,000 yuan computer into a Chinese trend product, forcing foreign brands to give up the habit of high prices for new products in the Chinese market.

Liu Chuanzhi said that he felt that Yang Yuanqing was taking his life to the association.

The most obvious thing about Yang Yuanqing's value is that in 2005, he led the promotion of Lenovo's acquisition of IBM's computer business, making Lenovo a fat man.

Like Yu Liang, he also made changes.

In 2013, when Lenovo transformed to PC+, Yang Yuanqing did about 10 magazine covers alone, from finance to hip-hop, and then from hip-hop to fashion, he cooperated one by one.

When asked, he said that as long as it was successful for the business, anything could be done.

Earlier, he took the international road with association, because english problems affected his work, and in his forties, he spent a year of in-depth make-up classes in exchange for standing in a global conference.

People familiar with Yang Yuanqing know that he was not good at expressing himself in front of people before, and he was often nervous, but then he completely changed into a person, and when Lenovo held the Global Oath Ceremony in 2015, he even led the audience to sing a song at the Beijing Station.

According to the editor of BusinessWeek, it took Yang Yuanqing only 7 years to understand what it takes many senior professional managers twenty years to learn, and he has become like a qualified business leader.

But some stories are doomed from the beginning.

As Zweig commented on Mary Antoinette in her biography The Broken Queen, all the gifts of fate have long been secretly priced.

In June 2017, Wang Shi put the Vanke baton into Yu Liang's hands.

At the scene of the shareholders' meeting, at the moment of the transfer of power, Yu Liang said with red eyes: "Without Chairman Wang Shi, there would be no Vanke Yu Liang." ”

This is the highlight of Yu Liang's career, but his fans are not happy, they feel that in this environment, their idols can not do the glory of the Wang Shi era.

And not being able to do it means becoming all the negative backstabbers.

When Yu Liang picked up the baton, the real estate price suppression policy had already been released, more than 36 cities across the country were restricted, and the average price of commercial housing sales had fallen for two consecutive months.

The next year, Yu Liang took Vanke and shouted the slogan of living.

The policy has not been relaxed because of the cry of this real estate brother to "survive", and since the second half of 2019, a series of important policies in the real estate industry have been introduced.

From the three red lines to the management of loan concentration to the double concentration of land supply, the regulation of the real estate market by the policy has made it difficult for developers to make money.

Equally sad was Yang Yuanqing, who had not heard applause for many years, and all that had haunted him all these years was questioning and insulting.

In 2015, Lenovo's mobile phone business continued to slump, and some media wrote an article questioning whether he could be qualified as CEO, until now, at least half of the viewers still think he is not qualified.

Three years later, the 5G voting gate incident broke out, Yang Yuanqing and Lenovo became the target of public criticism, although he clarified the relevant incident and received a public endorsement from Huawei, but the crime of "treason" was still crowned on the head.

In these years, under the public opinion field of Lenovo's low investment in research and development, the sky-high salary has become Yang Yuanqing's original sin. In fact, the famous line dispute in Lenovo's history has long laid the groundwork for this crime.

The "trade and industry technology" route determined by Liu Chuanzhi in his early years is a gene engraved in the bones of association, and the gene thing cannot be changed by the efforts of the day after tomorrow.

Yang Yuanqing learned computers for 7 years, after entering Lenovo, he could only do the sale of Lenovo's products, and then he consoled himself: "Twenty-four or five-year-old young people are the time to lay the foundation, professional counterpart is of course good, but it is not very important, young people should not carry the burden of professional counterpart." ”

His ears were a little soft, forgetting that his original intention was to use Lenovo as a springboard to go abroad for further study, and Liu Chuanzhi trapped him in Lenovo with a microcomputer division.

In Liu Chuanzhi's view, this is Yang Yuanqing's biggest advantage.

In an interview with Fu Sheng, CEO of Cheetah Mobile in 2016, when Liu Chuanzhi said that he would use Yang Yuanqing, one of the criteria was that in addition to the long-term growth of the opportunity itself and the long-term growth of the entire company, long-term consistency of thought was also a standard.

Therefore, in the original association of the five major young marshals Guo Wei, Zhu Linan, Chen Guodong, Zhao Linghuan and Yang Yuanqing, Liu Chuanzhi chose Yang.

Even in 2009, when the board of directors was fiercely discussed because of "whether Yang Yuanqing has the ability to be CEO", Liu Chuanzhi also vigorously put Yang Yuanqing in the position of helmsman.

Yu Liang was different, he respected Wang Shi, but kept his own ideas.

Wang Shi does not love pluralism, he once said: "If anyone is pluralistic, even if I die, I will reach out in the coffin to oppose." ”

As a result, in 2012, Yu Liang proposed an urban supporting service provider, and in 2018, he upgraded the strategy to an urban and rural construction and life service provider, and continued to deepen the diversification of the layout.

In recent years, Pig raising, long-term rental apartments, logistics, entertainment and pensions, Vanke has done.

After Wang Shi left office, he became fascinated with religion, he wrote a book "Wandering Soul" to see through the power of faith and religion, but Yu Liang hated superstition the most, he was in Peking University for 4 years, keen on academic lectures like to watch "Glory and Dreams".

When the reporter asked Yu Liang about economic ideas, he once said: "Don't be superstitious about authority, don't be superstitious about anything, until now, I am a resolute marketist." ”

Yu Yongfu calculated that he and Yang Yuanqing had been colleagues.

In 2001, Liu Chuanzhi divided Lenovo into two, Yang Yuanqing led the Lenovo Group Guo Wei to take charge of Digital China, and he himself sat in the formation of Legend Holdings.

When Yang Yuanqing officially became the president and CEO of Lenovo Group, Yu Yongfu just joined Lenovo and joined Lenovo Investment as a start-up employee.

Yu Yongfu invested in Lenovo for 5 years, and became the youngest vice president of Lenovo Investment at the age of 27, and in 5 years he looked at more than 500 startups, which he described as "equivalent to drinking more than 500 bottles of entrepreneurial concentrate".

But Yu Yongfu later wanted to start a business.

In his view, entrepreneurs and investors use the most vivid metaphor that one is the driver and the other is the co-pilot, and the common point is to look up at the road and consider the development direction of the enterprise.

The advantage of investors is that they can choose a car, can choose to sit in Alto or take Audi, entrepreneurs have no way, what the car is, you have to drive anything.

But the disadvantage for investors is that the steering wheel is not in his hands, and Yu Yongfu wants to be a driver. So he left Lenovo, gave up all the utilitarian benefits of being an investor, and went to UC.

In 2013, Yu Liang began a journey to learn from the Internet, going to Baidu, Xiaomi, Tencent, Ali, etc., and when he went to Ali, Yu Yongfu, who was the chairman and CEO of UC, was leading the company upwards.

Beautiful resume and amazing achievements, attracted the attention of Ma Yun, by 2014 to take the hydrangea thrown by Ma Yun into Alibaba, UC's overseas business has expanded to 100 million users, domestic users are more than 500 million people.

As an Ali executive, Yu Yongfu has gained a lot of favoritism.

He is an Ali employee, but Ma Yun "special approval", Yu Yongfu does not need to take the name of the flower, Ma Yun also hand-wrote the word "Yongfu" to encourage Yu Yongfu not to be assimilated by e-commerce.

Ali CEO Daniel Zhang once praised China Entrepreneur: "Yongfu is a very talented person, he has his world view and way of leading soldiers, with him sitting in Beijing, I will be a little more relaxed." ”

Even, he was rumored to be Prince Ali in 2015, and by the end of that year, Ali had added four new partners, and Yu Yongfu's three words jumped on the paper, and this was only a year and a half since he entered Ali.

But Yu Yongfu has no privilege of choice, he is like a brick, where it is needed to move wherever it is needed.

Yu Yongfu just entered ali that year, Ali's acquisition of Gaode, is being overwhelmed by Baidu, two Ali executives after seeing the situation of Gaode, they all think that the pressure is too big to pick up.

And Ma Yun dialed Yu Yongfu's phone and asked him to take over, and the number of active users of AutoNavi Map increased by more than 1 times.

This is Yu Yongfu handed Ma Yun a qualified report card, and then the following year, he was appointed president of Alimama, managing the entire Ali money bag, but the bench was not hot, and in 2016 he was pulled to take charge of Ali Entertainment.

Who knows, the big cultural entertainment is not the end of Yu Yongfu, in 2017, Ali CEO Daniel Zhang announced through an internal letter that Yu Yongfu no longer serves as the chairman of Alibaba Entertainment, but instead serves as the leader of Ali's newly established eWTP investment working group.

Just when people thought that he had faded out of the center of power, in 2021, the Ali female employee incident broke out, and Li Yonghe, the former CEO of local life, resigned, and Ali's local life was leaderless for a while.

Ali once valued local life, Daniel Zhang publicly said that Ali would do everything he could to win the battle, and he would even devote at least one day a week to it in order to catch the business.

In July last year, Alibaba further integrated the three businesses of AutoNavi, Fliggy and Local Life into the life service sector.

Yu Yongfu once again became the fire brigade leader and urgently took over as the CEO of Ali Local Life Company, leading the life service sector.

But the discerning person knows at a glance that although the battle is not fierce enough, it is cruel enough.

After Ali's acquisition of Ele.me, Wang Lei, the CEO at the time, proposed to compete for 50% of the market share, but in recent years, Ele.me's market share has been declining until three or seven points.

In Ali's latest earnings report, Hungry, Gaode and Fliggy were placed in the same basket for the first time.

According to the data, in the first three months ended December 31, 2021, Alibaba's local life service revenue was 12.141 billion yuan, while its rival Meituan had a revenue of 26.5 billion yuan in the catering takeaway business alone in the third quarter of last year.

The revenue of the entire sector is less than half of the revenue of the other party's single business.

After Yu Yongfu took over the local life, it has been more than 200 days since August last year to today, during which time he has made a series of adjustments to the organization of more than 20,000 people.

His WeChat signature is to be a person who is always blessed, and he may also understand that he has ushered in a hard battle that is destined to have a time span that will not be short.

The battlefield that Yu Liang faced was not easier than That of Yu Yongfu.

Last year, Yu Liang said at Vanke's autumn meeting: I am glad that we are still alive. The 2021 Evergrande thunderstorm is like the first domino, triggering anxiety in the real estate industry.

According to the people's court data, the number of housing enterprises declared bankruptcy nationwide last year reached 396, and the list of China's richest people in Hurun has long disappeared.

I still remember that when he took over the shuai seal in 2017, Yu Liang said in his election speech: "I hope that everyone, who really likes Chairman Wang Shi's words, also give me a little support, give me a little encouragement, and give me a little applause." ”

But now Yu Liang wants to give investors a satisfactory examination paper as soon as possible in the future time, and the examination questions of this examination paper are not very easy.

The burden on Yang Yuanqing's body also seems to be getting heavier and heavier every year.

According to Lenovo's third quarter performance report for fiscal 2021/2022, it achieved revenue of $20.127 billion during the reporting period and achieved a 62% year-on-year increase in net profit.

Lenovo's outstanding results are mainly due to the growth of its IDG Intelligent Devices Business Group, of which the PC business is the main source of revenue.

That is to say, yang Yuanqing has not yet found a new growth curve outside the PC business. He became afraid of public opinion, and hung up on research and development all day long, afraid that others would say that Lenovo did not have the strength of scientific and technological research and development.

At Lenovo Group's 2022/23 fiscal year global pledge conference on April 6, Yang Yuanqing made a flag that in the next three years, Lenovo's R&D investment will double on the basis of the previous fiscal year.

In the next five years, Lenovo's total investment in research and development will exceed 100 billion yuan, and At the same time, Lenovo will add 12,000 hard-core scientific and technological talents.

But Yang Yuanqing still remembers his literary dreams, his favorite writer is Dumas, and he still vividly remembers the sentence in "The Count of Monte Cristo": "All human wisdom is summed up in these two words, Wait and hope" (human wisdom is contained in two words: waiting and hope).

A reporter once asked if he could do it again, the work he most wanted to do, Yang Yuanqing's answer was not association, but writing a novel.