Earlier, I chatted with a friend of a car oem, and he complained to me that in the past, as long as the car was done well, the number of people who bought it was endless. But now the times have changed, not only the "three major pieces" are excellent, the brand must be recognized by everyone, the key is that a specific model must also resonate with a certain part of the group, and it is ultimately possible, but it is possible to break the circle.
There is no doubt that automobile marketing has become one of the most headaches for manufacturers.
Just recently, Changan Auchan X5 Sports Edition landed at Hainan International Fashion Week, the two look different, can they collide with different fireworks? When the car + fashion, can it form a 1+1>2 effect?
Wave reborn! With the sports gene, build a stylish and hot experience
"Fashion Is Natural, Wave New" 2021 Hainan International Fashion Week was held in Sanya, Hainan from December 10 to December 16, 2021, with the help of the advantages of the Hainan free trade port system, the overall concept of "boutique, romantic, cross-border", try to explore a new path that combines T Typhoon Shang and mass consumption, empower high-quality content creation with new technologies that keep pace with the times, and create a new experiential life field.
The appearance of Changan Auchan X5 Sport Is deeply in line with the current young trend, in addition to bringing a passionate orange aesthetic storm, it also provides comprehensive car support for Daxiu, bringing guests a unique riding experience of positivity, enthusiasm, publicity and personality.
Auchan X5 Sport Edition is based on the Awakening Orange to create an Orange Attack Pure Sports Kit and an Orange Storm Sports Atmosphere Cockpit, the front face of the flame rising and soaring stream grille design, 9 highlights, 8 shadows, light and shadow changes, such as rocket lift-off, fast and fast, to meet the young people's instinctive impulses and chases of passion. At the same time, the integrated racing seats equipped with ergonomic design, perfect fit the curved surface of the human body, and the integrated design of the backrest and headrest show the cutting-edge life attitude and aesthetic way belonging to Auchan.
Speed and fearlessness! With a sporty posture, burn love and passion
Young people have a natural love for sports, speed and passion are also engraved in the genes, sports cars have a natural attraction for them, and when the sports SUV rides the wind and waves, facing the unbridled sea breeze, the hormones in young people's hearts will immediately surge.
Changan Auchan X5 Sport Edition has a new generation ne1.5T engine that won the "2020 China Heart Top Ten Engines", its maximum power is 132kW, the maximum torque is 300N·m, plus the Blue Whale 7-speed wet dual-clutch transmission, 0-60km/h acceleration time of 3.63 seconds, can be called "traffic light starting king", in this journey of sea and sky, bringing guests speed and passion, all the way to the excitement experience, inspiring the young momentum in the heart, in the fiery orange, Be manifested and indulged.
Hail to youth! With future technology, express the attitude of cutting-edge trends
No one is always young, but there are always young people. There is no reason why young people like a car, and it is enough to have beauty, energy and intelligence. In this cross-border operation, Changan Auchan X5 Sport Edition brings a new cutting-edge experience through a fast, simple, safe and pleasant product value experience, through the OnStyle3.0 intelligent ecosystem, and an 8-core chip with a 2.0GHZ ultra-high-speed computing frequency, creating a simple and pleasant future technology, talking with Haitian and quietly touching the warmth in everyone's heart.
In addition, Changan Auchan X5 Sport Edition is equipped with five peer-level firsts + seven peer-level leading configurations, of which five peer-level firsts include car K songs, track mode, one-button overtaking mode, cloud-eye on-board camera, cloud-eye multi-function rearview camera; in addition to the 2710mm wheelbase, Blue Whale's new generation NE1.5T engine, sports-style seats, it also includes super ID, mobile phone remote car control (clairvoyance, downwind ear, bodyguard mode), headlight off delay system, high-definition 360 ° panoramic image, Unexpectedly give drivers and passengers care, enjoy convenience and technology.
The first car for young people! Live yourself and attack with orange force
Changan Auchan X5 has always advocated the expression of personality and attitude, and has sold 128672 vehicles in the first year of listing, with an average monthly sales volume of more than 10,000 for 12 consecutive months, ranking among the top five SUV sales of Chinese brands, with very bright results, and has become a well-deserved "new sports SUV benchmark champion". The Sport model, which was launched on November 29, was a hit and was undoubtedly the first car of choice for young people.
In fact, as early as March this year, Changan Auchan X5 participated in the "CIAACE" of the authoritative international comprehensive exhibition of the automotive aftermarket for the first time in conjunction with the trend label "TMD", and released joint painting and joint peripheral materials with TMD, and designed joint hats, T-shirts and other trend cultural creations. The cross-border alliance with Hainan International Fashion Week is another exploration and expansion of Changan Auchan's love field for young people, and is the performance of Changan Auchan to fully capture the trend of the times, fully meet the personality pursuits of young people, and play with users.
In the future, Changan Auchan X5 will continue to interpret the young trend to the end, hold more cross-border out of the circle, as well as unexpected interaction and gameplay, continue to inject freshness, vitality, trend and fashion elements into the brand, and let 100,000 SUV play style and style.
It is said that Auchan Automobile will continue to launch a new SUV model for the young market next year, as a close friend of young consumers, Auchan Automobile can be said to make the preferences of young people clear, and the overall product force is adhering to the principle of "Han Credit Soldier, the more the merrier", I believe that in the future, Changan Auchan X5 Sport Edition will be more luminous, at the same time let us look forward to Auchan Auto's new SUV!
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