In response to rising oil prices, on April 2, Auchan Automobile launched a 60 million liters of oil supplement welfare policy to help oil prices return to the 7 yuan era.
Auchan Automobile said that during april, consumers can get 2,000 yuan cash fuel card under the Order of Auchan X5, and 4,000 yuan cash fuel card under the Order of Auchan X7 PLUS, and have the opportunity to draw 10,000 yuan of cash oil supplement. In addition, consumers pay attention to Auchan Auto's online cloud group purchase, and can participate in the live broadcast room 5.5 yuan / 7.7 yuan seconds to kill 1000 yuan cash fuel card and other bonus benefits.
In addition to the issuance of oil price subsidies, in terms of car purchase policy, Auchan Automobile also provides users with financial discounts up to 7200 yuan, replacement subsidies up to 4000 yuan, and 5 years of free basic traffic.
Specifically, the participating models of the car booking and fuel gift and limited fuel card coupon include Auchan X5 Sport, Auchan X5 (excluding manual transmission, 1.6L CVT luxury, 1.6L CVT comfort type, 1.6L CVT youth version (including car clothing)), Andan X7 PLUS (excluding manual comfort type, manual luxury type, blue whale version automatic luxury type).
Participating models include Auchan X5 Sport, Auchan X5 (excluding manual transmission, 1.6L CVT luxury, 1.6L CVT comfort type, 1.6L CVT youth version (including car clothing)), Auchan X7 PLUS (excluding manual comfort type)
Take the purchase of an Auchan X5 as an example, the fuel consumption of 100 kilometers is 6L, assuming that 20,000 kilometers are driven in a year, and the No. 92 oil is 8.7 yuan per liter, the total fuel cost for one year is 10,440 yuan. After obtaining the 2000 yuan oil card, the actual cost per liter of oil is 8440/1200 = 7.03 yuan.
The two models that participated in the "oil supplement" distribution this time are actually the sales of Auchan's subsidiary.
In 2021, Auchan Automobile's annual sales volume was close to 230,000 units, an increase of 49% year-on-year. Among them, the sales of Auchan X7 in 2021 exceeded 210,000 vehicles, and the sales of Auchan X5 exceeded 130,000 vehicles.
Under the influence of high fluctuations in oil prices, Changan Auchan launched 60 million liters of oil supplements for Auchan X5 and X7, which not only directly faced the needs of consumers, reduced the pressure on consumer cars, but also fired the first shot of the industry's "oil supplement", once again practicing Auchan Automobile's customer-oriented brand concept and the action principle of "maximizing user value".