Recently, Baidu's senior vice president of public relations, Xuan Jing, has sparked escalating public debate over her short personal videos, which has not only put her herself in the spotlight, but also embroiled Baidu, the country's leading internet giant, in the whirlpool of public opinion. In this controversy, Baidu's founder, Robin Li, has not publicly stated his position. And the news came out that he recently expressed his position on the Xuan Jing incident in an internal meeting, and expressed high praise for Baidu's excellent team members.
Xuan Jing, a female executive with a pivotal position in Baidu's public relations field, has sparked widespread discussion among netizens for a series of short videos posted on the Douyin platform.
In these videos, Jing Jing talks about what she has seen and heard in the workplace from a personal perspective, including her views on employee turnover, the work intensity of public relations personnel, and the balance between family and career for working women. And it is these seemingly straightforward remarks that have aroused strong dissatisfaction and criticism from netizens because of their indifference and lack of empathy.
Some netizens pointed out that Xuan Jing's "second approval" attitude towards employee resignation and "endless" description of the work intensity of public relations personnel in the video all reflect a kind of disregard for employee rights and interests and distortion of workplace culture.
Some netizens questioned how Xuan Jing, as the vice president of public relations at Baidu, integrated her personal values with Baidu's corporate culture.
In the face of doubts and criticism from the outside world, Baidu founder Robin Li finally stopped being silent. On the afternoon of May 9, he held a small-scale employee communication meeting with Cui Shanshan, the head of human resources, to comment on the incident.
According to the participating employees, Robin Li was quite emotional in the meeting, and he highly recognized Baidu's outstanding employees, saying that they are the real faces of Baidu and the soul of the company.
He repeatedly reiterated: "You represent Baidu, the truest embodiment of Baidu, and the mainstay of the company." In these words, he not only praised his employees, but also revealed his firm belief in Baidu's culture.
Robin Li feels that Baidu can fight its way out of so many competitors because of these diligent and conscientious employees.
In his eyes, these employees are not only skilled and knowledgeable, but more importantly, they are passionate about their work and loyal to the company.
It is with such a team that Baidu can gain a firm foothold and keep moving forward in the unpredictable market.
Robin Li also mentioned that while the Jingjing incident has had some bad effects on Baidu, it is also an opportunity for the company to rethink its culture and values.
He said that Baidu has always adhered to the concept of "simple and reliable", which is the soul of the company. He hopes that all employees can adhere to this concept and contribute to the development of the company.
At the meeting, Robin Li also asked Cui Shanshan to convey a message to the outside world: Baidu's values are worth sticking to. He hopes that this incident will make Baidu's values more deeply rooted in the hearts of the people and make the public look at Baidu with admiration.
Cui Shanshan also said: "Everyone may have heard about some controversies recently, and some colleagues may still be confused. But please believe that nothing is more important to Baidu than the value of 'simple and dependable'. The talk will always subside, but our pace of self-innovation will never stop. ”
Her words are full of confidence and determination in the company, and also show Baidu's firmness and calmness in the face of difficulties. They are the truest representatives of Baidu.
At present, the culprit Xuan Jing has resigned from Baidu, and what is even more interesting is one of her professional moves during the controversy: according to online news, Xuan Jing registered a new company on April 25.
When it comes to this company, Xuan Jing is in power, she is not only the big boss of the company, but also the majority shareholder of the company, accounting for a full 90% of the shares. This is not a small amount, which shows that she is full of confidence in the company and is ready to do a big job.
As for the remaining 10% of the shares, it is in the hands of another shareholder, this person is called Zou Shaohuan. I heard that when Zou Shaohuan used to work at Baidu, he was Xuanjing's assistant. The relationship between these two people seems to be unusual, and now they are working together to start a company, and they must have big plans.
The official reasons for Ms. Xuan's departure have not been publicly detailed, but it can be speculated that there is a certain conflict between her personal career plans and Baidu's corporate culture.
As a large Internet company, Baidu attaches great importance to employee loyalty and teamwork while pursuing efficiency and innovation.
The act of setting up a new company may be seen as a challenge to Baidu's loyalty, which is partly inconsistent with Baidu's corporate culture.
Robin Li's voice is not only a response to the Jingjing incident, but also a recognition and encouragement to Baidu employees. His leadership and vision for Baidu's future make us look forward to Baidu's tomorrow. Seeking opportunities in change and development in challenges is exactly the attitude that Baidu and all enterprises should hold in the future development.
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