Recently, the Euler good cat model of Euler Automobile, a subsidiary of Great Wall Motors, was exposed by many media such as CCTV because of the theft of chips and suspected consumer fraud. And Euler Automobile first denied it, and then had to admit that it caused huge losses to consumers, which can be said to be a hateful face-punching behavior. Looking back at this incident, Euler Automobile did lack respect in treating consumers, not only violating relevant laws and regulations, but also reducing the brand image in the hearts of car owners, and may face up to more than 10 billion yuan in compensation, which can be said to have lost his wife and folded his soldiers.
Euler Car finally apologized: but was boycotted by the owner and netizens, "not accepting dissatisfaction"
On December 9, the official account of Euler Automobile issued a statement saying, "I deeply apologize for the trouble caused by the promotion of the 'Coffee Intelligent Car Control System' on the official website of Euler to the owners of Euler's good cats." Euler Automobile provided two compensation schemes for the problem of "stealing chips", namely: a gift value of 7200 yuan [like a tiger adding wings] equity package; the lifelong warranty of Sandian was upgraded to a lifetime warranty and the first owner was similar to the 10,000 yuan charging rights.
For such a compensation plan, the driver's brother believes that it is reasonable. But this is still difficult to calm the emotions of the majority of car owners and netizens.
Some netizens even said, "I just want to scold you, but you don't dare to comment." But I still forward it to tell you that I don't accept it and am not satisfied", and some netizens said, "Still adhere to the 'integrity management' ??? You call this integrity??? My black cat has not yet arrived, and I want a refund in an instant."
What is the reason why Euler Automobile has made many netizens and car owners very angry this time?
Restore the story: many car owners encountered the problem of "stealing chips"
According to the driving brother' understanding, in early December this year, a CCTV report entitled "Euler Automobile was accused of secretly "changing the core" Brand Side played a word game", unveiled the recently hotly discussed Euler car model "Euler Good Cat" to steal chips.
Ms. Zhou, a good cat owner from Shanghai, said in an interview that before she bought the car, "the sales of the (Euler Automobile) 4S store told me that we used Qualcomm chips for the whole car." Ms. Zhou chose Euler Good Cat at that time, "a large part of the reason is because it uses Qualcomm chips."
However, the day after Ms. Zhou picked up the car, she found that the car chip on her car was not the Qualcomm 8-core chip officially advertised, but on the official introduction leaflet of the car, it still showed "Qualcomm Qualcomm professional vehicle processing chip".
On the official website of Euler Automobile, the chip equipped with the model also shows that "the new Qualcomm Qualcomm professional in-vehicle intelligent service platform is adopted, and there are 8 Kryo TM CPU processing cores" and other related introductions. But after the problem occurred, the page has been officially deleted.
It can be seen from this that Euler Automobile does have false propaganda, which deceives consumers by promoting high-end configurations but stealing chips for sale.
Therefore, Ms. Zhou, who felt deceived, contacted Euler Automobile officials for the first time, hoping to "exchange for the Qualcomm 8155 chip they originally claimed." However, This reasonable request of Ms. Zhou was rejected by the official euler automobile.
After getting a reply that the chip could not be replaced, Ms. Zhou hoped to be able to return the car. But this request was also rejected by Euler Motors.
And Ms. Zhou has the same experience as Mr. Zhu, an Euler car owner in Shanghai. Mr. Zhou, the first owner of Euler's good cat, said that he also saw the use of Qualcomm chips officially promoted by Euler before choosing this model. But he mentioned that "recently their APP has begun to be upgraded, and all this information about Qualcomm chips has been erased."
Mr. Zhou introduced that in the eleven months of his use, the car machine system often appeared navigation caton, the car machine could not be upgraded, could not update the song library and other issues, can only use mobile phones to replace the car machine system.
After Mr. Zhou looked at the relevant car chip, he found that the Qualcomm 8-core chip advertised by Euler Automobile had become Intel's 4-core chip, which was equivalent to reducing the performance by at least half. Mr. Zhu, who felt deceived, is now very angry, "I think this is a malicious fraud."
And there are a number of Euler good cat owners, there are such an official "stealing chips" encounter. They generally agree that this is an official problem of fraud and false propaganda.
The official denied carrying a Qualcomm chip, and twice apologized and punched himself in the face
In response to the doubts of car owners, Euler Automobile issued its first statement in October this year, but denied the fact that Euler Good Cat was equipped with Qualcomm chips.
The statement showed that "the Euler Good Cat model currently on sale will be listed in November 2020, and the car machine is indeed not yet equipped with Qualcomm 8-core chips."
The official statement is very different from the publicity seen by the owner of Euler Good Cat on the official website before, using qualcomm 8-core chips. After being reported by CCTV, Euler Automobile also deleted this statement denying the use of Qualcomm chips, and issued a second apology statement on December 9, that is, the official statement of Euler Automobile in the first part of this article, and subsequently, Euler Automobile also closed the official Weibo comments.
The two statements before and after the diametrically opposed statements, Euler Motors seemed to punch himself in the face.
Violating the consumer law to treat car owners differently, up to or bear 10 billion compensation of Euler car, lost the wife and folded the soldiers
Looking back at this incident, the driving brother found that euler automobile's "stealing chip" incident, from the beginning to conceal the truth refused to admit it, after being exposed by the media, had to apologize and compensate, it can be said that it lost the wife and folded the soldiers.
First of all, the two chips involved in the Euler Good Cat model are very different and should be clearly explained to consumers. According to the comparison of the two chips released by the "Electronic Engineering Album", the official price of the Qualcomm Snapdragon 8155 is 80-100 US dollars, while the Intel Atom X5 E3940 chip is only 34 US dollars. In addition, there are large differences between the two chips in terms of the number of CPU cores, manufacturing processes and GPU computing power.
According to Article 19 of the Law of the People's Republic of China on the Protection of The Rights and Interests of Consumers, "business operators shall provide consumers with truthful information about goods or services, and must not make misleading false publicity." Business operators shall give truthful and clear responses to consumers' inquiries on issues such as the quality of the goods or services they provide and the methods of use." Therefore, when the owners buy the "core-changing" Euler good cat, such as system cattoning, navigation can not be used and other issues, Euler car should make corresponding instructions at the first time.
Secondly, Euler Automobile 'discriminated against car owners at home and abroad,' which caused a huge controversy. According to media reports, some car owners asked the Great Wall Euler British dealer about this, and the reply was that it did use qualcomm 8155 chips. Foreign sales use high-performance Qualcomm chips, and domestic car owners use poor performance Intel chips, which is also one of the important reasons for the hot discussion of the "stealing chip" problem of Euler Automobile.
The way of "differentiating" domestic and foreign consumers has always been a trick used by many foreign automakers, but this time it appeared in the national brand of Great Wall Motors' Euler Automobile, which had to make people feel speechless.
Third, Euler's car compensation package of tens of thousands of yuan may be far from enough, and consumers can seek "refund one loss three". In this incident, Euler Automobile for the "stealing chip" problem, from the beginning of the official website to carry out relevant publicity, to the owners of the car after the purchase of the vehicle found that the chip was replaced, change the relevant information on the official website, and then later issued a statement saying that it is a future model of the product, has clearly violated the Consumer Rights and Interests Protection Law.
According to Article 55 of the Law on the Protection of The Rights and Interests of Consumers, "where a business operator provides goods or services fraudulently, it shall increase the compensation for the losses suffered by the consumer at the request of the consumer, and the amount of the increased compensation shall be three times the price of the goods purchased by the consumer or the cost of receiving the service". Therefore, in this kind of behavior of Euler Automobile, consumers can completely seek compensation of up to "one refund and three losses".
Finally, Euler Automobile's approach seriously reduces the brand image and bears the highest loss or will exceed 10 billion yuan. Just as many netizens apologized and compensated eulle automobile for "not accepting, not satisfied", and questioning its "integrity management", these have made Euler automobile's brand image suffer great losses, and even the official Weibo has to close the comments, but this still cannot prevent netizens from questioning it. If at the beginning, when the car owners made requests for chip replacement, they made apologies and compensation, instead of waiting for CCTV and other media reports to "make up for the dead sheep", perhaps it would not have become such a situation.
It is understood that Euler good cat model currently delivered a total of 30,000 vehicles, if the model of the chip has problems, to the average price of the Euler good cat model of 120,000 yuan, its amount will be as high as 3.6 billion yuan, if in accordance with the "refund one loss three" compensation, Euler automobile this "stealing chip" incident, the highest prize to bear more than 10 billion yuan of compensation amount.
Then, the symbolic behavior of Euler Automobile only compensating for the gift package of 10,000 yuan really cannot satisfy consumers.