Source | Future Automotive Daily
As early as February 2018, Evergrande officially established Rui chi Intelligent Automobile Co., Ltd., and in June of the same year, it also invested in Faraday Future to enter the car manufacturing. But now that three years have passed, even if you build a Nezha, you should also build it, right?
After a series of warm-ups, now Schrödinger's Evergrande car has really moved, just in early November, Hengchi 5 LX appeared in the latest public list of the Ministry of Industry and Information Technology. Good guys, I didn't expect to wait until the day when Evergrande Automobile was mass-produced!
So the question is, is Hengchi 5 really energy produced? Does anyone really buy it? In other words, can Hengchi become a life-saving straw for Evergrande Group? Today we will reveal Evergrande's car-making puzzle.
Blue is better than blue
Previously, we said in the program of "Jia Yueting" that in 2018, Evergrande, which was just about to enter the new energy vehicle, ate the closed door. Less than half a year after investing in FF, the two sides parted ways because of equity and capital contradictions. Although Boss Xu was unfavorable, through this investment, Director Xu of the workshop still gained something - successfully stole boss Jia's PPT car-making secrets.
After the official announcement of the car, Evergrande opened the mode of "buying, buying, combining, circleing, big, and good", which is really breathtaking.
What is buying, buying, buying? Don't have an electric drivetrain? buy! No hub motor technology? buy! In short, in the eyes of Boss Xu, the problems that can be solved with money are not problems.
What is a fit? Boss Xu personally visited 23 countries, visited 58 leaders in the automotive field, as large as the top 500, as small as the studio, and cooperated if he could not buy it!
As a result, Evergrande has invested 24.9 billion yuan for the acquisition and research and development of core technologies for new energy vehicles worldwide.
Technology is there, but what about the ground? What about factories? Keep buying! Buy land and build a factory, Evergrande is very skilled.
As a result, Evergrande spent another 22.5 billion yuan on factory construction, equipment procurement, etc., and now the main factories are concentrated in Guangzhou Nansha, Shanghai and Tianjin. So far, counting technology research and development, Evergrande has invested nearly 50 billion yuan.
In contrast, Weilai, which also burned more than 50 billion yuan in the same period, has officially delivered three models by the end of 2020, and has laid its own charging network nationwide.
And until now, what has Evergrande Automobile brought? Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5, Hengchi 6, Hengchi 7, Hengchi 8, Hengchi 99 models of car...... Concept map?
And not only is there no mass production car, but even the two staff members of the exhibition car participating in the event can be lifted.
yes? Wouldn't that be it?
Of course, Evergrande is also a bit of a reliable thing, such as hengchi 5's "quasi-birth certificate". Eh, it seems to be expiring.
That invested so much money, Evergrande PPT car model, made money?
Did PPT make money making money?
Want to know whether Evergrande PPT car model makes money in the end, we look at it from two aspects.
First look at the stock price, at the beginning of this year, Evergrande Automobile Hong Kong stock highest offer of 72.45 Hong Kong dollars / share, the market value once exceeded 500 billion Hong Kong dollars, second only to BYD.
Looking at the annual report, the 2020 financial report shows that Evergrande Automobile has earned nearly 15.5 billion yuan by the concept map of several models alone after experiencing the model of buying, buying, buying and merging.
Good guys, why don't you wait until the model is mass-produced, and don't punch Tesla? KickING BYD?
But on closer inspection, I still found that there was cattiness in it.
It can be noted that more than 98% of Evergrande Automobile's revenue in 2020 comes from Evergrande Health's income, and the real new energy vehicle revenue is less than 200 million yuan.
Yangsheng Valley tried its best, brothers please put the public screen on the tears.
What about stock prices?
After the model car door, industry insiders are not optimistic, Xinhua News Agency named the inflated stock price and other negative news bombardment, Evergrande Automobile's stock has plummeted, the stock price fell from the former 72 Hong Kong dollars / share to now hovering at 3 Hong Kong dollars / share, the total market value has shrunk to less than 40 billion.
From 18 years to 21 years, Evergrande Automobile seems to have made money, but it seems that it has not made money.
Although these years seem to be in vain, But Evergrande Automobile is still not to the point of exhaustion, and in today's Evergrande Group debt crisis, Evergrande Automobile has also become a life-saving straw for Evergrande Group, so Evergrande Automobile can bring Evergrande Group back to life?
The children of poor families have long been in charge
As of the first half of this year, Evergrande Group has been in debt of 1.97 trillion yuan. The real estate bubble burst, the wealth management products thundered, and this autumn of imminent survival was also imminent.
And now, it is no longer appropriate to describe Evergrande Group by demolishing the east wall and supplementing the western wall. I wanted to sell but not limited to Evergrande Property and Evergrande Automobile Business, but as a result, I contacted several buyers without success, and Boss Xu simply died and built a car wholeheartedly! Big dry for three months!
Eh, slowly, doesn't Evergrande Auto still rely on Yangsheng Valley and the Evergrande Group behind it to barely survive? Why do you have to come out to work now to subsidize your family?
As a result, Evergrande sold the electric system transmission company e-Traction and the wheel hub motor manufacturing company Protean Electric, liquidated Hengteng, twice in November allotment, financing 3.2 billion Hong Kong dollars, even the old bank's real estate sales scale is also planned from 700 billion yuan, in ten years to compress the scale of 200 billion yuan, will be all the funds, manpower concentrated in the Tianjin factory, to ensure the production of Hengchi 5.
It can be seen that Evergrande is really iron-hearted to bet on Hengchi!
But does Hengchi 5 have the ability to help Evergrande turn over? Is Xu Jiayin really so confident in the future of Hengchi?
We asked Dapeng, who knows the most about cars, to talk to us.
First of all, Hengchi 5 positioning A-class SUV, priced below 200,000 yuan. It means that in this price range, Hengchi 5 has to face the opponents of bydiring bydir Song Pro, WM EX5, Xiaopeng G3, etc. In my opinion, whether it is appearance, configuration, performance and endurance, Hengchi 5 wants to face these cars that have just been mentioned, there is still a certain degree of difficulty.
As for how much confidence Xu Jiayin has in the future of Hengchi? I'll test the automatic parking 50 times first.
Hurry to test, the factory director immediately returned from a business trip.
Cough, back to the point, is Xu Jiayin really so confident in the future of Hengchi?
First of all, in the past 18 years, Evergrande has invested a lot in automobiles, but it is not difficult to see from the intention to sell the automobile business in August that Xu Jiayin intends to abandon the car to protect the marshal.
The second is to concentrate resources to ensure the smooth production of Hengchi, a large part of which is because the pure electric vehicle production qualification owned by the Tianjin factory is about to expire. If no model has completed mass production and entered the market before it expires, this qualification will also disappear with the wind.
It seems that Xu Jiayin is also riding a tiger now, and he has the confidence to do it, and he has no confidence to do it.
But it is also understandable, after all, for Evergrande, the best practice now is of course to take advantage of the production qualifications are still there, to make a mass production car, renew the production qualifications, and then wait until the opportunity is ripe to directly package the production qualifications together with the automobile business to sell, in case Hengchi 5 sales are good, you can also take the opportunity to raise the price, sell a good price to repay the debt to the group to continue to live, kill two birds with one stone.
Boss Xu's wishful thinking was really good.
So the question is: do you think Evergrande Automobile can mass-produce as scheduled?
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