Many industry insiders believe that Huawei is the most forward-looking, technological and world-leading new energy vehicle with car manufacturing prospects, because of the amazing technical reserves and strong scientific research driving ability behind it.
In the face of xiaomi, Baidu and other new car-making forces announced their entry into the field of car manufacturing, Huawei has also been asked thousands of times whether Huawei wants to build cars, and Huawei responded: only do solution providers in the automotive field.
From Xilix's Huawei Smart Choice SF5 to the joint release of the high-end smart car AITO brand, Huawei has gradually entered a better state of automotive intelligent applications. At the AITO brand conference, Huawei leaders repeatedly mentioned that Huawei advocates building a powerful and unified operating system, which is the cornerstone of smart travel scenario solutions.
Indeed, each enterprise is building its own car intelligent interaction system, between cars, cars and people, cars and things can not interact with each other, only by establishing a unified system, objects can be mutually identified to truly achieve automatic driving and the internet of everything.
Although Huawei does not directly enter the field of car manufacturing, it occupies the highland of the interconnected car intelligent interaction system, which is enough to make Huawei hold the "bull's ear" of the entire global automotive industry.
On December 2, Xilix and Huawei released the high-end smart car brand AITO at the Liangjiang Smart Factory in Chongqing, officially releasing the AITO brand and the "Xelis Pure Electric Drive Range Extension Platform (DE-i)". AITO，adding intelligence to auto。 From AUTO to AITO, there is only a letter difference, and the difference is an intelligent and intelligent experience.
Regarding the core competitiveness of AITO, Xu Lin, president of Xilis (rotating), believes that four major aspects constitute the core competitiveness of the automobile brand AITO, which are 1 smart ecology, 1 boutique strategy, 2 major industrial integration, and 4 unique advantages.
1 smart ecosystem is the Hongmeng ecology from partner Huawei, through the power of the intelligent connection of all things, the wisdom ecology is injected into the car, giving the AITO brand products perceptible, shareable and interactive characteristics, making the car more intelligent, so that every user can have a better life of "billions of connections, all things intelligent connection".
1 boutique strategy refers to the five boutique platforms of Xilis, including boutique research and development, boutique manufacturing, boutique quality, boutique supply chain and boutique services;
The integration of the two major industries is the joint efforts of new energy automobile enterprises and technology enterprises, and Huawei helps Xilisi to cooperate deeply in the whole chain from R&D intelligent manufacturing to sales and services, bringing users a smooth, efficient and safe travel experience and a full-scenario intelligent life experience.
The four unique advantages refer to "wisdom, technology, quality and safety". "Smart" is a smart ecosystem that Huawei has given to AITO, providing users with smart services that are seamlessly connected throughout the life cycle and all scenarios, greatly enhancing the "travel-as-a-service" experience.
"Technology" originates from the Xyris pure electric drive range extender platform, which can not only bring reliable and excellent electric experience, but also can be fearless and efficiently replenished; "quality" originates from Cyrus's 4.0 smart factory and boutique supply chain, with the world's leading intelligent level, to ensure that product safety and quality are at the world-class level; "safety" is not only concerned about vehicle active and passive safety.
In terms of functional safety, there are more than 100 intelligent cloud monitoring including battery packs, power systems, vehicle operation safety, etc., far exceeding the 19 standards of the national standard; in terms of information security, it has the first operating system in China that meets the highest level of automotive safety integrity, and comprehensively guards information security in cockpit privacy protection, pure application protection, and scene driving protection.
We see that Huawei and Xilix division of labor, Xilis is responsible for the technology and manufacturing of the automobile industry itself, and Huawei has undertaken all the related fields of automotive intelligence.
Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of smart car solution BU, said that Huawei has used the core technologies accumulated in communications and ICT fields for more than 30 years to help build a luxury mid-size SUV of Xiaokang Xilis. Our industrial design team and user experience team of Huawei participated in the creation, not only equipped with Huawei's intelligent electric system, this car is the first product equipped with HarmonyOS' latest intelligent cockpit solution.
At present, each company is its own car machine system and identification system, cars, signals, drivers, etc. can not communicate with each other, there is no way to achieve true intelligence, Huawei focuses on creating a powerful, unified operating system, which is the cornerstone of smart travel scenario solutions.
Huawei believes that only by solving the problem of interconnection at the operating system level can users easily enjoy the experience of smart travel. Therefore, Huawei's Hongmeng system provides a smart brain for the AITO brand series of cars.
Through the HarmonyOS system, Huawei launched a smart cockpit, which combines the operation of the user's hand, including the interaction of AI voice, the cognition of the eyes, body, face, and brain, and integrates it into the entire set of Hongmeng intelligent intelligent terminals, breaking the boundaries of isolated devices in the past through the underlying connection, and bringing a consistent user experience to different devices through an account. Through the Hongmeng operating system, developers can achieve one-time development, multi-terminal deployment, and seamless communication, so as to completely solve the ecological problems of the entire car machine, so that the application of the car machine becomes more abundant.
Unified car intelligent interaction system, this is a difficult problem, just like the dispute between the Android system and the Apple system, who occupies this area, who is the giant in this field, has an absolute right to speak.
At present, the most important breakthrough for new energy vehicles is how to solve the anxiety of using cars for users while providing a high-performance car experience. Cyrus has also officially launched the "Cyrus Pure Electric Drive Range Extender Platform (DE-i)" that can achieve global integration at the software and hardware levels. The platform has undergone a comprehensive evolution in terms of integrated intelligent generator sets, drive technology, battery PACK, intelligent control, etc.; at the same time, under the management of the intelligent range extended range control system, it allows them to collaborate autonomously to achieve global optimization and continuous upgrading of OTA.
High performance is the fundamental capability that this platform gives to the product. The platform can support 4 seconds of 100 km/h acceleration, super explosive power brings on-call push back feeling, providing users with a supercar-level driving experience; long endurance is another unique advantage given by this platform. The endurance of the platform product is greater than 1000 kilometers, and the mileage is truly worry-free.
It is reported that AITO's first luxury mid-size SUV will be officially released on December 23. Xilis will continue to release a medium-sized luxury SUV next year, while new models for 2023 are also in order.
In the future, Xilix will build a strong marketing service network with Huawei, and will build thousands of flagship stores, experience centers, and user centers next year to meet the needs of consumers for AITO brand products and services. The future goal of Xilisi is to enter the first echelon within five years and become the world's leading brand of new energy vehicles.
Written by Old Cannon
Editor-in-Chief Sun Chen
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