As the flagship sedan of the Buick brand, Buick LaCrosse has no doubt about its strength. In the early years, Buick LaCrosse and Volkswagen Passat, Honda Accord and Toyota Camry, etc., can also be regarded as the handles of medium-sized cars. However, in recent years, the fame of Buick LaCrosse has repeatedly declined, and it has slowly become a "strange flower" of medium-sized cars, becoming the most unusual medium-sized car.
You know, the Buick brand is also an old qualified joint venture brand in China, and there are many popular models, such as Buick Yinglang, Buick Kaiyue, BAK GL8 and today's Buick LaCrosse.
Buick LaCrosse's positioning is not ordinary
As we all know, Buick LaCrosse is positioned in a medium-sized car, and there is also a Regal under it, which is also positioned as a mid-size car. You know, in the car market, the same brand has two models of the same level, which is relatively rare, unless it is produced by different manufacturers, such as Volkswagen's Passat and Magotan. Otherwise, a nest fight will be formed, which will have a great impact on the entire product camp.
In addition, although the Buick LaCrosse is a medium-sized car, the body length is more than 5 meters, which is very rare in medium-sized cars. Even with the higher level of medium and large cars have a fight. It has created a result of insufficient ratio and surplus, while Regal's positioning is more suitable for the mid-size car market.
The configuration of Buick LaCrosse is not ordinary
You can pull a configuration comparison chart of the same level of models (high or low), and it can be clearly found that the configuration of Buick LaCrosse is the richest and most comprehensive. At the same time, the latest LaCrosse is also equipped with a powertrain of 2.0T turbocharged engine + 9AT, which is obviously more advanced than the powertrain of the same class.
The interior of Buick LaCrosse is not ordinary
Riders know that after several changes to the same car, there will always be some changes in the appearance and interior. You know, the aesthetics of young people at this stage are different from the aesthetics of young people in the past few years. However, looking at the interior of the latest Buick LaCrosse and the 2016 model, it is basically the same. Even, in terms of interior color, I personally think it is more beautiful than the old model. Moreover, the interior has always been a trough for consumers, but Buick LaCrosse is going its own way and preferring to die. Don't know what to say about his attachment? Still don't know how to be flexible?
Buick LaCrosse's pricing confusing behavior
The 2022 Buick LaCrosse guidance price is 219,800-28.98 million yuan, which is much higher than that of the same class of cars (Passat, Camry, Accord), etc., especially the minimum guidance price, more than 200,000 and less than 200,000 are completely different consumer groups. In contrast, Buick Regal's pricing is comparable to that of the same class. However, what is funny? We all know that in recent years, the discount of American cars in China is relatively large, and Buick LaCrosse is also the same, even if it is the latest model, the terminal discount in some areas is as high as 40,000-50,000, so that in fact, it is at the same height as the same level of car. So what was the point of the previous pricing? Is it to illustrate that Buick LaCrosse is more advanced?
Because of all kinds of unusual, it has created the wonder of medium-sized cars
It is for these reasons that the position of LaCrosse is very embarrassing, although It has an absolute advantage in terms of cost performance. But in the same way, as a similar car, Regal is cheaper, and compared to accord, Camry, etc., it also has a battle strength. Therefore, in the same situation, Regal is more popular, and LaCrosse's sales are much more dismal. I have to say that the most fundamental reason why LaCrosse is like this is that the positioning is not accurate, resulting in the current embarrassing situation that cannot go up and down. But there is one thing to say, LaCrosse is a good car.