On December 13, a CCTV revelation of the rules of water arms control and evaluation quickly detonated the network.
According to the news, in recent days, two film and television dramas have successively appeared the absurd phenomenon of advanced reviews. In the short ratings section of a well-known scoring platform, a large number of ratings poured in before the original launch time, and these short ratings showed a state of one-star and five-star polarization. CCTV reporters investigated and found that often a price of 1 yuan or even a few dimes can attract a large number of water troops to receive orders and control comments.
In recent years, the Cyberspace Administration of China has issued a number of provisions, such as the Provisions on the Ecological Governance of Online Information Content, the Provisions on the Administration of Public Account Information Services for Internet Users, and the Regulations on the Administration of Internet Post Comment Services, and there are also more detailed regulations on the brushing and commenting behavior of the network water army. Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law, said that the "accusations" of the water army ostensibly infringed on the order of communication and market operation, and if it was serious, it may also be suspected of violating the law.
Netizens are angry!
Watching the film evaluation before watching the movie has long become a habit of many people, and it is even very likely that they will choose to watch the movie or not watch the movie because of the high or low rating, which also promotes the birth of the gray production of the water arms control review.
"Does the producer investor platform dare to come out and pat his chest to ensure that he has not bought water and that the amount of playback is zero water injection?" Some netizens angrily complained.
In the CCTV investigation, it is seen that the most is one star and five stars, netizens speculate that there are malicious smearers brushing one star, and the film side brushes five stars, and the soil of the water army may be more and more fat in this game.
In the comments, it can be seen that "the mechanism of scoring without watching the drama should be abolished" has become the voice of most people.
It's time to really give the audience back the power to evaluate the film.
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Editor of this issue is Feng Zhanpeng