On December 13, data from the China Communications Institute showed that domestic mobile phone shipments reached 35.3 million units in November, an increase of 19.2% year-on-year. Among them, 5G mobile phone shipments were 28.967 million units, an increase of 43.9% year-on-year, accounting for 82.2% of mobile phone shipments in the same period. The shipment volume of domestic brand mobile phones was 28.041 million units, an increase of 23.6% year-on-year, accounting for 79.5%.
This means that the shipments of overseas brand mobile phones accounted for 20.5% in November, about 7.2365 million units. The only overseas mobile phone brands that can sell in China are probably Apple and Samsung, and Samsung's market share in China is already very low. So, iPhone sales in November could be close to 7 million units, and Apple will always be the biggest winner of Double 11.
This year's iPhone 13 series does not increase the price, once listed on the consumer rush, market research agencies data show that the first orders for the iPhone 13 series in China reached 6.5 million units. During the double 11 period, the major platforms have given not low discounts, iPhone 13 can reduce up to 600 yuan, iPhone 12 can also discount 400 yuan, sales instantly soared.
According to Jingdong platform data, the cumulative sales of iPhone 13 ranked second during the double 11 period, and the cumulative sales of iPhone 12 ranked fourth. Although the first place was grabbed by the Redmi K40, the combined sales of the iPhone models will certainly not be low. Coupled with other platforms such as Tmall and Pinduoduo, the total sales volume of 7 million seems to be not impossible. Once Apple cuts prices, sales are really unbeatable.
From January to November 2021, the cumulative shipment of mobile phones in the domestic market reached 317 million units, an increase of 12.8% year-on-year. Among them, the cumulative shipment volume of domestic mobile phone brands was 275 million units, accounting for 86.7%; the shipment of 5G mobile phones reached 239 million units, an increase of 65.3% year-on-year, accounting for 75.3%. Although the major brands this year are affected by the lack of cores in the world, the overall sales volume still maintains positive growth, and everyone's enthusiasm for changing machines is very high.
It can also be seen from the data that domestic brands occupy a dominant position in China, although Apple's sales are not low, but the market share will not be too high. At the same time, the sales of 5G mobile phones are also growing rapidly, and it is further from the goal of achieving 5G for all.