With the continuous improvement of the level of automobile intelligence, the corresponding data collection has become more and more important, but the resulting data privacy security issues have also attracted more and more attention from users. Recently, the German luxury car brand Porsche expressed its views on this issue, hoping to accelerate the promotion of data-driven business models while enhancing the protection of user privacy.
Porsche
Porsche said that although privacy has always been a sensitive issue and has introduced initiatives in the past that meet legal privacy requirements, it has not developed further since. Now, it says it hopes to be able to roll out measures that go beyond regulatory protections and provide customers with complete data privacy as a selling point. In Porsche's view, it is not only some technology giants that are promoting this concept as a strategic focus, but also in some other areas such as the automotive industry, there are also manufacturers who are implementing this plan, so Porsche should also do the same.
Porsche Taycan
"In the future, trust in brands should be reflected not only in the quality of products and services, but also in the positive feelings enjoyed by customers who firmly control their data." Christian Vlkel, Porsche's head of user privacy security, said that Porsche is the expression of freedom, the brand of those who follow their dreams, and this freedom should also be expressed in the data business model.
To achieve this, Porsche needs to improve the user privacy interface in the vehicle. The company says Taycan has made a major leap forward in this regard, with simple handling that allows customers to know the transparency of vehicle data processing, which will be further improved as subsequent vehicles are updated.